{"id":9976,"date":"2025-04-25T16:31:35","date_gmt":"2025-04-25T07:31:35","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/?p=9976"},"modified":"2025-09-24T15:20:20","modified_gmt":"2025-09-24T06:20:20","slug":"ownedmedia-kpi","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/ownedmedia-kpi\/","title":{"rendered":"\u3010\u76ee\u6a19\u8a2d\u5b9a\u3011\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\uff1f\u6307\u6a19\u306e\u5177\u4f53\u4f8b\u3084\u624b\u9806\u3092\u7d39\u4ecb"},"content":{"rendered":"<!-- Widget Shortcode --><div id=\"custom_html-19\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-243324890835\" style=\"max-width: 100%; max-height: 100%; width: 2048px; height: 341px;\" data-hubspot-wrapper-cta-id=\"243324890835\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIeRyIe4bVnrXF8pQqLKe7SCbjl83OOwvn7dQIMn7D3oju7WDFEpS%2BjNN6wl6BeQaZFI98gejCt2tmqVfTIpiv3qs4E85MPVsioQ6xZHw%2BoFplWHmk1TDle7a%2FutwTL7NrSwf20U1sR2tJm%2Bz5Bh6oacV2gcaJYRAQWVEUSUQ%3D%3D&amp;webInteractiveContentId=243324890835&amp;portalId=23212435\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/23212435\/interactive-243324890835.png\" alt=\"owned-media-support-banner-1-1\" \/><\/a><\/div><\/div><\/div><!-- \/Widget Shortcode -->\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#KPI\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u8a2d\u5b9a\u3059\u308bKPI<\/a><\/li><li><a href=\"#KPI-2\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u624b\u9806<\/a><\/li><li><a href=\"#KPI-3\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u5909\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b<\/a><\/li><li><a href=\"#i\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"KPI\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u8a2d\u5b9a\u3059\u308bKPI<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9981\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2495451873.jpg\" alt=\"\" width=\"1000\" height=\"666\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2495451873.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2495451873-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2495451873-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u8a2d\u5b9a\u3059\u3079\u304d\u4e3b\u306aKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306b\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border-color: #000000;\"><strong>\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u6570<\/strong><br \/>\n<strong>\u30fb\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u30fb\u8a2a\u554f\u6570<\/strong><br \/>\n<strong>\u30fb\u691c\u7d22\u9806\u4f4d<\/strong><br \/>\n<strong>\u30fb\u9001\u5ba2\u6570<\/strong><br \/>\n<strong>\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305d\u308c\u305e\u308c\u306e\u91cd\u8981\u6027\u3084\u8a2d\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30b3\u30f3\u30c6\u30f3\u30c4\u6570<\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u307e\u305a\u8a2d\u5b9a\u3057\u305f\u3044KPI\u306e\u3072\u3068\u3064\u304c\u3001\u5236\u4f5c\u3059\u308b\u8a18\u4e8b\u3084\u7279\u96c6\u30da\u30fc\u30b8\u306a\u3069\u306e<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-contents\/\">\u30b3\u30f3\u30c6\u30f3\u30c4<\/a><\/span>\u6570\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u30da\u30fc\u30b9\u3092\u793a\u3059\u6570\u5024\u3067\u3082\u3042\u308b\u305f\u3081\u3001\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u8a08\u753b\u306e\u9032\u6357\u72b6\u6cc1\u306e\u628a\u63e1\u304c\u53ef\u80fd\u3067\u3059\u3002\u5b9a\u671f\u7684\u306b\u8a18\u4e8b\u3092\u767a\u4fe1\u3059\u308b\u305f\u3081\u306b\u3001<span style=\"color: #ff0000;\">\u6708\u9593\u30fb\u56db\u534a\u671f\u30fb\u5e74\u9593\u306a\u3069\u3067\u671f\u9593\u3092\u533a\u5207\u3063\u3066\u8a2d\u5b9a<\/span>\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1\u30fb\u6295\u7a3f\u6570\u304c\u591a\u3044\u3053\u3068\u306f\u3001\u5b9a\u671f\u7684\u306b\u65b0\u3057\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<strong>\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u98fd\u304d\u306e\u6765\u306a\u3044\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u4f5c\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u6570\u91cf\u3060\u3051\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u304c\u4f34\u308f\u306a\u3051\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u8cea\u306e\u9ad8\u3044\u3001\u95a2\u9023\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9a\u671f\u7684\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u8a2a\u554f\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u30fb\u8a2a\u554f\u6570<\/h3>\n<p>\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u30fb\u8a2a\u554f\u6570\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25.6034%; border-color: #000000; vertical-align: middle; text-align: center;\"><strong>KPI<\/strong><\/td>\n<td style=\"width: 74.3966%; border-color: #000000; vertical-align: middle; text-align: center;\"><strong>\u6982\u8981<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25.6034%; border-color: #000000; vertical-align: middle; text-align: center; background-color: #ffffff;\"><strong>PV\u6570<\/strong><\/td>\n<td style=\"width: 74.3966%; border-color: #000000; vertical-align: middle; background-color: #ffffff;\">\u30fb\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u56de\u6570<br \/>\n\u30fb\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3059\u308b\u5ea6\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b<br \/>\n\u30fb\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u306e\u4eba\u6c17\u30fb\u4e0d\u4eba\u6c17\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25.6034%; border-color: #000000; vertical-align: middle; text-align: center; background-color: #ffffff;\"><strong>UU\u6570<\/strong><\/td>\n<td style=\"width: 74.3966%; border-color: #000000; vertical-align: middle; background-color: #ffffff;\">\u30fb\u4e00\u5b9a\u671f\u9593\u5185\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570<br \/>\n\u30fb\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u304c\u671f\u9593\u5185\u306b\u4f55\u5ea6\u8a2a\u554f\u3057\u3066\u3082\u30ab\u30a6\u30f3\u30c8\u306f1\u3068\u306a\u308b<br \/>\n\u30fb\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25.6034%; border-color: #000000; vertical-align: middle; text-align: center; background-color: #ffffff;\"><strong>\u30bb\u30c3\u30b7\u30e7\u30f3\uff08SS\uff09\u6570<\/strong><\/td>\n<td style=\"width: 74.3966%; border-color: #000000; vertical-align: middle; background-color: #ffffff;\">\u30fb\u4e00\u5b9a\u671f\u9593\u5185\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u56de\u6570<br \/>\n\u30fb\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u304c\u671f\u9593\u5185\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u5ea6\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b<br \/>\n\u30fb\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u983b\u5ea6\u3092\u628a\u63e1\u3067\u304d\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u9577\u5ea6\u5408\u3044\u3084\u8a8d\u77e5\u5ea6\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5404\u6307\u6a19\u304c\u793a\u3059\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306f\u7570\u306a\u308b\u305f\u3081\u3001<span style=\"color: #ff0000;\">\u76ee\u7684\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u6307\u6a19\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981<\/span>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001PV\u6570\u3084SS\u6570\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u72b6\u6cc1\u3084\u884c\u52d5\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001SS\u6570\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff09\u306b\u6ce8\u76ee\u3059\u308b\u306a\u3069\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u65b9\u91dd\u306b\u5fdc\u3058\u305fKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u691c\u7d22\u9806\u4f4d<\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u6d41\u5165\u7d4c\u8def\u3068\u3057\u3066\u3001<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/the_seo\/\">SEO<\/a><\/span>\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u3092\u6d3b\u7528\u3057\u305f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u304c\u307b\u3068\u3093\u3069\u3067\u3042\u308b\u305f\u3081\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u305f\u969b\u306e\u691c\u7d22\u7d50\u679c\u3067\u306e\u9806\u4f4d\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u691c\u7d22\u9806\u4f4d\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001<span style=\"color: #ff0000;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u96c6\u5ba2\u529b\u3092\u628a\u63e1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u516c\u958b\u3057\u305f\u8a18\u4e8b\u306e\u54c1\u8cea\u3084\u7af6\u5408\u3068\u306e\u512a\u52a3\u3092\u5206\u6790<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u9806\u4f4d\u306f<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-search-engine\/\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/a><\/span>\u306e\u72ec\u81ea\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u57fa\u3065\u3044\u3066\u6c7a\u5b9a\u3055\u308c\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u691c\u7d22\u610f\u56f3\u306e\u5909\u5316\u306a\u3069\u306b\u3088\u308a\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5b9a\u671f\u7684\u306b\u9806\u4f4d\u306e\u5909\u52d5\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8a18\u4e8b\u306e\u30ea\u30e9\u30a4\u30c8\u3084SEO\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/ownedmedia-seo-measures\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eSEO\u6226\u7565\u3068\u306f\uff1f\u5931\u6557\u3092\u9632\u305012\u306e\u65bd\u7b56\u3092\u7d39\u4ecb\uff01<\/a><\/span><\/p>\n<\/div>\n<h3>\u9001\u5ba2\u6570<\/h3>\n<p>\u9001\u5ba2\u6570\u3068\u306f\u3001LP\u3084\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\u306a\u3069\u3001\u6700\u7d42\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u8a2a\u308c\u3066\u307b\u3057\u3044\u76ee\u6a19\u30da\u30fc\u30b8\u3078\u306e\u6d41\u5165\u6570\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u30da\u30fc\u30b8\u306f\u3001\u81ea\u793e\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u4f1a\u54e1\u767b\u9332\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u8cfc\u5165\u306a\u3069\u3001\u6700\u7d42\u7684\u306a\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001<span style=\"color: #ff0000;\">\u96c6\u5ba2\u304b\u3089\u6210\u7d04\u306b\u81f3\u308b\u307e\u3067\u306e\u5c0e\u7dda\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/span>\u3002<\/p>\n<h3>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u7372\u5f97\u3092\u76ee\u6307\u3059\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3082\u3001\u8a2d\u5b9a\u3059\u3079\u304dKPI\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u76ee\u7684\u304c\u3069\u308c\u307b\u3069\u9054\u6210\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7533\u3057\u8fbc\u307f\u6570\u306a\u3069\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u6307\u6a19\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"KPI-2\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u624b\u9806<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9982\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2365603517.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2365603517.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2365603517-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2365603517-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border-color: #000000;\"><strong>1.KGI\u3092\u8a2d\u5b9a<\/strong><br \/>\n<strong>2.KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210<\/strong><br \/>\n<strong>3.KPI\u306e\u59a5\u5f53\u6027\u3092\u30c1\u30a7\u30c3\u30af<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5404\u624b\u9806\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>1.KGI\u3092\u8a2d\u5b9a<\/h3>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u6700\u7d42\u7684\u306b\u9054\u6210\u3059\u3079\u304d\u76ee\u6a19\u3067\u3042\u308bKGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3092\u660e\u78ba\u306b\u8a00\u8a9e\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>KPI\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u8a2d\u5b9a\u3059\u308b\u4e2d\u9593\u76ee\u6a19\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001<span style=\"color: #ff0000;\">KGI\u304b\u3089\u9006\u7b97\u3057\u3066KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee3\u8868\u7684\u306aKGI\u3068\u3057\u3066\u306f\u3001\u300c\u6210\u7d04\u6570\u300d\u300c\u5546\u8ac7\u6570\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>KGI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u305d\u306e\u30b4\u30fc\u30eb\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<h3>2.KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210<\/h3>\n<p>\u6b21\u306b\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3057\u3001KGI\u3092\u9802\u70b9\u306b\u3057\u305f\u30c4\u30ea\u30fc\u72b6\u306b\u3057\u3066KPI\u3092\u53ef\u8996\u5316\u3057\u307e\u3057\u3087\u3046\u3002KPI\u3092\u660e\u6587\u5316\u3059\u308b\u3053\u3068\u3067\u3001<span style=\"color: #ff0000;\">\u65bd\u7b56\u306e\u629c\u3051\u6f0f\u308c\u3092\u9632\u3052\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c1\u30fc\u30e0\u5185\u3067\u8a8d\u8b58\u3092\u7d71\u4e00\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u4e0a\u4f4d\u304b\u3089\u4e0b\u4f4d\u306b\u304b\u3051\u3066\u8ad6\u7406\u7684\u306b\u5206\u89e3\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e0a\u4e0b\u306e\u3064\u306a\u304c\u308a\u304c\u66d6\u6627\u3060\u3068\u3001KPI\u30c4\u30ea\u30fc\u306e\u7cbe\u5ea6\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u4e0a\u4f4d\u3068\u4e0b\u4f4d\u306e\u95a2\u9023\u6027\u304c\u660e\u78ba\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3001KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001KGI\u304c\u300c\u6210\u7d04\u6570\u300d\u306e\u5834\u5408\u3001\u307e\u305a\u300c\u554f\u3044\u5408\u308f\u305b\u6570\u300d\u3084\u300c\u554f\u3044\u5408\u308f\u305b\u5f8c\u306e\u6210\u7d04\u7387\u300d\u306a\u3069\u3092KPI\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3055\u3089\u306b<strong>\u300c\u554f\u3044\u5408\u308f\u305b\u6570\u300d\u3092\u5206\u89e3\u3057\u3001\u300c\u9001\u5ba2\u6570\u300d\u300c\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u95b2\u89a7\u6570\u300d\u300c\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u5b8c\u4e86\u7387\u300d\u306a\u3069\u3001\u3088\u308a\u5177\u4f53\u7684\u306aKPI\u3092\u4e0b\u4f4d\u306b\u8a2d\u5b9a\u3059\u308b<\/strong>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>3.KPI\u306e\u59a5\u5f53\u6027\u3092\u30c1\u30a7\u30c3\u30af<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u8a2d\u5b9a\u3057\u305fKPI\u306e\u5177\u4f53\u6027\u3084KGI\u3068\u306e\u95a2\u9023\u6027\u306a\u3069\u3092\u8003\u616e\u3057\u3001\u59a5\u5f53\u306a\u6570\u5024\u304b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002KPI\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u3044\u3064\u307e\u3067\u306b\u4f55\u3092\u3059\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>KPI\u306e\u59a5\u5f53\u6027\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306eSMART\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 32.2414%; border-color: #000000; vertical-align: middle; text-align: center;\"><strong>\u9805\u76ee<\/strong><\/td>\n<td style=\"width: 67.7586%; border-color: #000000; vertical-align: middle; text-align: center;\"><strong>\u6982\u8981<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.2414%; border-color: #000000; vertical-align: middle; text-align: center; background-color: #ffffff;\"><strong>Specific\uff08\u5177\u4f53\u7684\uff09<\/strong><\/td>\n<td style=\"width: 67.7586%; border-color: #000000; vertical-align: middle; background-color: #ffffff;\">\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u793a\u3057\u3066\u3044\u308b\u304b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.2414%; border-color: #000000; vertical-align: middle; text-align: center; background-color: #ffffff;\"><strong>Measurable\uff08\u8a08\u6e2c\u53ef\u80fd\uff09<\/strong><\/td>\n<td style=\"width: 67.7586%; border-color: #000000; vertical-align: middle; background-color: #ffffff;\">\u6570\u5024\u306e\u8a08\u6e2c\u304c\u53ef\u80fd\u304b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.2414%; border-color: #000000; vertical-align: middle; text-align: center; background-color: #ffffff;\"><strong>Achievable\uff08\u9054\u6210\u53ef\u80fd\uff09<\/strong><\/td>\n<td style=\"width: 67.7586%; border-color: #000000; vertical-align: middle; background-color: #ffffff;\">\u73fe\u5b9f\u7684\u306a\u7bc4\u56f2\u3067\u9054\u6210\u3067\u304d\u308b\u304b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.2414%; border-color: #000000; vertical-align: middle; text-align: center; background-color: #ffffff;\"><strong>Relevant\uff08\u95a2\u9023\u6027\uff09<\/strong><\/td>\n<td style=\"width: 67.7586%; border-color: #000000; vertical-align: middle; background-color: #ffffff;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30b4\u30fc\u30eb\uff08KGI\uff09\u3068\u95a2\u9023\u6027\u304c\u3042\u308b\u304b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.2414%; border-color: #000000; vertical-align: middle; text-align: center; background-color: #ffffff;\"><strong>Time-bounded\uff08\u671f\u9650\uff09<\/strong><\/td>\n<td style=\"width: 67.7586%; border-color: #000000; vertical-align: middle; background-color: #ffffff;\">\u671f\u9650\u304c\u3042\u308b\u304b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4f8b\u3048\u3070\u3001KPI\u304c\u300c\u554f\u3044\u5408\u308f\u305b\u6570\u306e\u5897\u52a0\u300d\u3068\u62bd\u8c61\u7684\u306a\u5834\u5408\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3084\u884c\u52d5\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u300c20\u00d7\u00d7\u5e74\u25cb\u6708\u301c\u25cb\u6708\u306e\u671f\u9593\u306b\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7d4c\u7531\u306e\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u73fe\u72b6\u3088\u308a\u25cb\u4ef6\u5897\u52a0\u300d\u306e\u3088\u3046\u306b\u3001\u671f\u9650\u3068\u76ee\u6a19\u306e\u6570\u5024\u304c\u660e\u78ba\u306aKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<!-- Widget Shortcode --><div id=\"custom_html-19\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-243324890835\" style=\"max-width: 100%; max-height: 100%; width: 2048px; height: 341px;\" data-hubspot-wrapper-cta-id=\"243324890835\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIeRyIe4bVnrXF8pQqLKe7SCbjl83OOwvn7dQIMn7D3oju7WDFEpS%2BjNN6wl6BeQaZFI98gejCt2tmqVfTIpiv3qs4E85MPVsioQ6xZHw%2BoFplWHmk1TDle7a%2FutwTL7NrSwf20U1sR2tJm%2Bz5Bh6oacV2gcaJYRAQWVEUSUQ%3D%3D&amp;webInteractiveContentId=243324890835&amp;portalId=23212435\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/23212435\/interactive-243324890835.png\" alt=\"owned-media-support-banner-1-1\" \/><\/a><\/div><\/div><\/div><!-- \/Widget Shortcode -->\n<h2><span id=\"KPI-3\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u5909\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9983\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2511448799.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2511448799.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2511448799-300x169.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/shutterstock_2511448799-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u73fe\u5b9f\u7684\u306b\u9054\u6210\u3067\u304d\u308b\u76ee\u6a19\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u305fKPI\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b<span style=\"color: #ff0000;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u52b9\u679c\u304c\u73fe\u308c\u308b\u307e\u3067\u306b\u534a\u5e74\u301c1\u5e74\u7a0b\u5ea6\u304b\u304b\u308b<\/span>\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u7acb\u3061\u4e0a\u3052\u521d\u671f\u306e\u6bb5\u968e\u3067\u306f\u3001\u307e\u305a\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u76ee\u7684\u306e\u6c7a\u5b9a\u3084\u3001\u5fc5\u8981\u306a\u4eba\u54e1\uff08\u30e9\u30a4\u30bf\u30fc\u3084\u30c7\u30b6\u30a4\u30ca\u30fc\u306a\u3069\uff09\u306e\u78ba\u4fdd\u3001\u5e74\u9593\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u7b56\u5b9a\u306a\u3069\u3001\u57fa\u76e4\u4f5c\u308a\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u6e96\u5099\u6bb5\u968e\u3067\u8a2d\u5b9a\u3059\u308bKPI\u306f\u3001\u9032\u884c\u4e2d\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u9577\u3092\u898b\u636e\u3048\u305f\u3082\u306e\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u904b\u7528\u958b\u59cb\u5f8c\u306b\u306f\u3069\u306e\u3088\u3046\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u8a73\u3057\u304f\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/ownedmedia-how-to-build\/\">\u3010\u5168\u4f53\u50cf\u3011\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7acb\u3061\u4e0a\u30527\u30b9\u30c6\u30c3\u30d7\uff01\u8cbb\u7528\u3084\u4e8b\u4f8b\u3001\u6226\u7565\u3082\u7d39\u4ecb\uff01<\/a><\/span><\/p>\n<\/div>\n<h3>\u3010\u521d\u671f\u306eKPI\u3011\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u306e\u5897\u52a0\u3092\u76ee\u6307\u3059<\/h3>\n<p>\u521d\u671f\uff08\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u958b\u59cb\u304b\u30891\u5e74\u307b\u3069\uff09\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u3092\u4e3b\u306aKPI\u306b\u8a2d\u5b9a\u3057\u3001\u96c6\u5ba2\u306e\u571f\u53f0\u4f5c\u308a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u304c\u5c11\u306a\u3044\u3068\u3001<span style=\"color: #ff0000;\">\u30e6\u30fc\u30b6\u30fc\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u3092\u5f97\u306b\u304f\u304f\u306a\u308b\u305f\u3081\u3001\u307e\u305a\u306f\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u84c4\u7a4d\u3059\u308b\u3053\u3068<\/span>\u304c\u5fc5\u8981\u3067\u3059\u3002\u6708\u9593\u306e\u8a18\u4e8b\u4f5c\u6210\u6570\u3084\u516c\u958b\u6570\u306a\u3069\u3092KPI\u306b\u8a2d\u5b9a\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5145\u5b9f\u306b\u6ce8\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u304c\u5897\u3048\u3066\u304d\u305f\u6bb5\u968e\u3067\u306f\u3001PV\u6570\u3084\u691c\u7d22\u9806\u4f4d\u3068\u3044\u3063\u305f\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u9577\u5ea6\u5408\u3044\u3092\u793a\u3059\u6570\u5024\u306b\u91cd\u5fc3\u3092\u79fb\u3057\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u307f\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/content_creation\/\">\u6210\u529f\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3068\u306f\uff1f8\u7a2e\u985e\u306e\u76ee\u7684\u30fb\u6d41\u308c\u30fb\u30dd\u30a4\u30f3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/span><\/p>\n<\/div>\n<h3>\u3010\u4e2d\u671f\u306eKPI\u3011\u96c6\u5ba2\u529b\u306e\u5411\u4e0a\u3092\u56f3\u308b<\/h3>\n<p>\u4e2d\u671f\uff08\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u958b\u59cb\u304b\u30891\u5e74\uff5e1\u5e74\u534a\u307b\u3069\uff09\u306b\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5145\u5b9f\u3057\u3066\u304d\u3066\u3044\u308b\u305f\u3081\u3001\u6d41\u5165\u6570\u5897\u52a0\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306e\u6539\u5584\u306a\u3069\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001PV\u6570\u30fbUU\u6570\u30fbSS\u6570\u3001\u691c\u7d22\u9806\u4f4d\u3068\u3044\u3063\u305f\u96c6\u5ba2\u529b\u3092\u8a55\u4fa1\u3059\u308bKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u3001\u30da\u30fc\u30b8\u306e\u6ede\u5728\u6642\u9593\u3084\u56de\u904a\u7387\u306a\u3069\u3092\u628a\u63e1\u3059\u308c\u3070\u3001\u30b5\u30a4\u30c8\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u6d41\u5165\u72b6\u6cc1\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790\u306b\u306f\u3001<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-search-console\/\">Google Search Console<\/a><\/span>\uff08Google \u691c\u7d22\u7d50\u679c\u3067\u306e\u30b5\u30a4\u30c8\u306e\u63b2\u8f09\u9806\u4f4d\u3092\u76e3\u8996\u3001\u7ba1\u7406\u3001\u6539\u5584\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064 Google \u306e\u7121\u6599\u30b5\u30fc\u30d3\u30b9\uff09\u3084Google Analytics\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<p>\u6d41\u5165\u72b6\u6cc1\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u3082\u3068\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ab2\u984c\u3092\u62bd\u51fa\u3057\u3001\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/seo-rewrite\/\">\u301011\u306e\u30b3\u30c4\u3011SEO\u306e\u30ea\u30e9\u30a4\u30c8\u3068\u306f\uff1f\u5177\u4f53\u7684\u306a\u9078\u3073\u65b9\u30fb\u624b\u9806\u3092\u7d39\u4ecb\uff01<\/a><\/span><\/p>\n<\/div>\n<h3>\u3010\u5f8c\u671f\u306eKPI\u3011\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u91cd\u8996\u3059\u308b<\/h3>\n<p>\u5f8c\u671f\uff08\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u958b\u59cb\u304b\u30891\u5e74\u534a\u4ee5\u4e0a\uff09\u306b\u306f\u5341\u5206\u306a\u6d41\u5165\u6570\u304c\u898b\u8fbc\u3081\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u6700\u7d42\u7684\u306a\u76ee\u6a19\uff08KGI\uff09\u306b\u76f4\u7d50\u3059\u308bKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3084\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5bc4\u4e0e\u3059\u308b\u76ee\u6a19\u30da\u30fc\u30b8\u3078\u306e\u9001\u5ba2\u6570\u306a\u3069\u3092KPI\u306b\u8a2d\u5b9a\u3057\u3066\u3001\u5fc5\u8981\u306a\u65bd\u7b56\u3092\u8b1b\u3058\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6d41\u5165\u6570\u304c\u78ba\u4fdd\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3084\u9001\u5ba2\u6570\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u5834\u5408\u306f\u3001\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u306a\u304b\u306b<span 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