{"id":9179,"date":"2024-11-18T19:36:14","date_gmt":"2024-11-18T10:36:14","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/?p=9179"},"modified":"2024-12-26T18:30:49","modified_gmt":"2024-12-26T09:30:49","slug":"what-is-nurturing","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/what-is-nurturing\/","title":{"rendered":"\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u9867\u5ba2\u80b2\u6210\u306b\u6709\u52b9\u306a10\u306e\u65bd\u7b56\u3092\u7d39\u4ecb"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u9867\u5ba2\u80b2\u6210\uff09\u3068\u306f<\/a><\/li><li><a href=\"#i-2\">\u9867\u5ba2\u30b9\u30c6\u30fc\u30b8\u5225\u306b\u898b\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a><\/li><li><a href=\"#10\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u6709\u52b9\u306a10\u306e\u65bd\u7b56<\/a><\/li><li><a href=\"#i-3\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li><li><a href=\"#i-4\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5c0e\u5165\u624b\u9806<\/a><\/li><li><a href=\"#i-5\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u9867\u5ba2\u80b2\u6210\uff09\u3068\u306f<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9185 size-large\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/AdobeStock_480329143-1024x640.jpeg\" alt=\"\" width=\"640\" height=\"400\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/AdobeStock_480329143-1024x640.jpeg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/AdobeStock_480329143-300x188.jpeg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/AdobeStock_480329143-768x480.jpeg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/AdobeStock_480329143-1536x960.jpeg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/AdobeStock_480329143-2048x1280.jpeg 2048w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/AdobeStock_480329143-1568x980.jpeg 1568w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u9867\u5ba2\u80b2\u6210\uff09\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u305f\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306b\u5bfe\u3057\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u8cfc\u8cb7\u3078\u3068\u3064\u306a\u3052\u308b\u53d6\u308a\u7d44\u307f\u306f\u300c<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/lead_donor_charing\/\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a><\/span>\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u3092\u6c7a\u65ad\u3059\u308b\u307e\u3067\u306e\u95a2\u4fc2\u6027\u3092\u4e01\u5be7\u306b\u80b2\u3080\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u82f1\u8a9e\u306e\u300cnurturing\uff08\u80b2\u6210\uff09\u300d\u304b\u3089\u6d3e\u751f\u3057\u305f\u8a00\u8449\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u300c\u9867\u5ba2\u80b2\u6210\u300d\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<h3>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4ee3\u8868\u4f8b<\/h3>\n<p>\u4ee3\u8868\u7684\u306a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u914d\u4fe1\u3057\u3066\u7d99\u7d9a\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3063\u305f\u308a\u3001\u30bb\u30df\u30ca\u30fc\u3092\u958b\u50ac\u3057\u3066\u76f4\u63a5\u7684\u306a\u63a5\u70b9\u3092\u5897\u3084\u3057\u305f\u308a\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001SNS\u3092\u6d3b\u7528\u3057\u3066\u65e5\u5e38\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u3063\u305f\u308a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u5c02\u9580\u7684\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u305f\u308a\u3059\u308b\u53d6\u308a\u7d44\u307f\u3082\u4e3b\u6d41\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306b\u3082\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u306f\u69d8\u3005\u306a\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8a73\u3057\u304f\u306f\u5f8c\u8ff0\u306e\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u6709\u52b9\u306a10\u306e\u65bd\u7b56\u300d\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/h3>\n<p>\u30b3\u30ed\u30ca\u798d\u4ee5\u964d\u3001\u5bfe\u9762\u3067\u306e\u5546\u8ac7\u6a5f\u4f1a\u304c\u6e1b\u5c11\u3057\u3001\u300c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u304f\u306a\u3063\u305f\u2026\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u5f71\u97ff\u3067\u3001\u5f93\u6765\u306e\u55b6\u696d\u624b\u6cd5\u3060\u3051\u3067\u306f\u5341\u5206\u306a\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001SNS\u306e\u666e\u53ca\u3084\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u306e\u591a\u69d8\u5316\u306b\u3088\u3063\u3066\u3001\u8cfc\u5165\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u3067\u306f\u3001\u9867\u5ba2\u81ea\u8eab\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u8907\u6570\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u306e\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5358\u306a\u308b\u60c5\u5831\u53ce\u96c6\u304c\u76ee\u7684\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u95a2\u5fc3\u304c\u4f4e\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u76f4\u63a5\u7684\u306a\u55b6\u696d\u3092\u884c\u3046\u3053\u3068\u306f\u52b9\u679c\u304c\u8584\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u4f4e\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u65e9\u3044\u6bb5\u968e\u3067\u7372\u5f97\u3057\u3001\u95a2\u4fc2\u3092\u7bc9\u304d\u306a\u304c\u3089\u6bb5\u968e\u7684\u306b\u80b2\u6210\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u72b6\u6cc1\u306e\u4e2d\u3067\u3001\u3042\u3089\u3086\u308b\u696d\u754c\u306b\u304a\u3044\u3066\u7d99\u7d9a\u7684\u306a\u9867\u5ba2\u7372\u5f97\u306e\u624b\u6bb5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u9867\u5ba2\u80b2\u6210\uff09\u300d\u3067\u3059\u3002\u4eca\u3067\u306f\u55b6\u696d\u6d3b\u52d5\u306e\u624b\u6cd5\u3068\u3057\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u306f\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u5f90\u3005\u306b\u9ad8\u3081\u3001\u6700\u7d42\u7684\u306b\u8cfc\u5165\u3078\u3068\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><span id=\"i-2\">\u9867\u5ba2\u30b9\u30c6\u30fc\u30b8\u5225\u306b\u898b\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9189\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2518273347.jpg\" alt=\"\" width=\"1000\" height=\"519\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2518273347.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2518273347-300x156.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2518273347-768x399.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u9867\u5ba2\u306f\u300c\u65b0\u898f\u9867\u5ba2\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u300d\u300c\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\uff08\u512a\u826f\u9867\u5ba2\uff09\u300d\u3068\u3044\u3063\u305f\u30b9\u30c6\u30fc\u30b8\u306b\u5206\u985e\u3067\u304d\u3001\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u306b\u9069\u3057\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 31.8496%; border-color: #000000; text-align: center;\"><strong>\u9867\u5ba2\u30b9\u30c6\u30fc\u30b8<\/strong><\/td>\n<td style=\"width: 68.1504%; border-color: #000000; text-align: center;\"><strong>\u8a73\u7d30<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 31.8496%; background-color: #ffffff; border-color: #000000;\"><strong>\u65b0\u898f\u9867\u5ba2<\/strong><\/td>\n<td style=\"width: 68.1504%; background-color: #ffffff; border-color: #000000;\">\u307e\u305a\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3044\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084SNS\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u6709\u76ca\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u300c<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-content-marketing\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>\u300d\u304c\u6709\u52b9\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 31.8496%; background-color: #ffffff; border-color: #000000;\"><strong>\u65e2\u5b58\u9867\u5ba2<\/strong><\/td>\n<td style=\"width: 68.1504%; background-color: #ffffff; border-color: #000000;\">\u8cfc\u5165\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u3084\u8ffd\u52a0\u63d0\u6848\u3092\u901a\u3058\u3066\u3001\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306e\u30e1\u30fc\u30eb\u3092\u9001\u3063\u305f\u308a\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u306a\u304c\u3089\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u4fc3\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 31.8496%; background-color: #ffffff; border-color: #000000;\"><strong>\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\uff08\u512a\u826f\u9867\u5ba2\uff09<\/strong><\/td>\n<td style=\"width: 68.1504%; background-color: #ffffff; border-color: #000000;\">\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u9ad8\u984d\u5546\u54c1\u306e\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3064\u3064\u3001\u7af6\u5408\u4ed6\u793e\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u9632\u3050\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u7279\u5178\u306e\u63d0\u4f9b\u3092\u901a\u3058\u3066\u3001\u7279\u5225\u611f\u3092\u6f14\u51fa\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u3055\u3089\u306b\u5f37\u5316\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306e\u7d045\u500d\u304b\u304b\u308b\u3068\u3055\u308c\u3001\u3053\u308c\u306f\u300c1:5\u306e\u6cd5\u5247\u300d\u3068\u3057\u3066\u5e83\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u300c5:25\u306e\u6cd5\u5247\u300d\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u96e2\u308c\u30925%\u6539\u5584\u3059\u308b\u3060\u3051\u3067\u3001\u5229\u76ca\u7387\u304c25%\u5411\u4e0a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6cd5\u5247\u304b\u3089\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u3055\u3089\u306b\u512a\u826f\u9867\u5ba2\u3078\u3068\u80b2\u6210\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u52b9\u7387\u7684\u304b\u3064\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6226\u7565\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><span id=\"10\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u6709\u52b9\u306a10\u306e\u65bd\u7b56<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9187\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2225035141.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2225035141.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2225035141-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2225035141-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u3001\u3055\u3089\u306b\u306f\u512a\u826f\u9867\u5ba2\u306b\u81f3\u308b\u307e\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u3067\u5f79\u7acb\u3064\u65bd\u7b56\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 429px;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; text-align: center; border-color: #000000; height: 39px;\"><strong>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56<\/strong><\/td>\n<td style=\"width: 71.8669%; text-align: center; border-color: #000000; height: 39px;\"><strong>\u8a73\u7d30<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u898b\u8fbc\u307f\u9867\u5ba2\u3084\u65e2\u5b58\u9867\u5ba2\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u5b9a\u671f\u7684\u306b\u30e1\u30fc\u30eb\u914d\u4fe1\u3059\u308b<br \/>\n\u30fb\u958b\u5c01\u7387\u3084\u8aad\u4e86\u7387\u306a\u3069\u3001\u52b9\u679c\u6e2c\u5b9a\u304c\u5bb9\u6613<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u9867\u5ba2\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u6bb5\u968e\u7684\u306b\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u5f90\u3005\u306b\u9ad8\u3081\u308b<br \/>\n\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u306e\u3042\u308b\u5185\u5bb9\u304c\u7279\u5fb4<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>SNS\u767a\u4fe1<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fbSNS\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u60c5\u5831\u3092\u9867\u5ba2\u306b\u63d0\u4f9b<br \/>\n\u30fb\u7c21\u6f54\u306a\u6587\u7ae0\u3067\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u81ea\u793e\u30e1\u30c7\u30a3\u30a2\u3084\u52d5\u753b\u3078\u8a98\u5c0e\u53ef\u80fd<br \/>\n\u30fb\u3068\u304f\u306b\u82e5\u5e74\u5c64\u306b\u9ad8\u3044\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u30bb\u30df\u30ca\u30fc\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u9867\u5ba2\u3068\u76f4\u63a5\u3084\u308a\u53d6\u308a\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b<br \/>\n\u30fb\u30bb\u30df\u30ca\u30fc\u3092\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u5316\u3057\u3001\u4e0d\u53c2\u52a0\u306e\u9867\u5ba2\u306b\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u81ea\u793e\u904b\u55b6\u30e1\u30c7\u30a3\u30a2\u3067\u9867\u5ba2\u306b\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b<br \/>\n\u30fb\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u3001\u81ea\u793e\u306e\u30ce\u30a6\u30cf\u30a6\u3084\u5c02\u9580\u7684\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u4fe1\u983c\u69cb\u7bc9\u306b\u5f79\u7acb\u3066\u308b<br \/>\n\u30fb\u65e2\u5b58\u9867\u5ba2\u306b\u7d99\u7d9a\u7684\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599\u3092\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u305b\u308b<br \/>\n\u30fb\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u304c\u6c42\u3081\u3089\u308c\u308bBtoB\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u6709\u52b9<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u5c0e\u5165\u4e8b\u4f8b\u30fb\u304a\u5ba2\u69d8\u306e\u58f0<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u5b9f\u969b\u306e\u8cfc\u5165\u8005\u306e\u610f\u898b\u3084\u53e3\u30b3\u30df\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u5f97\u3084\u3059\u3044<br \/>\n\u30fb\u8a73\u3057\u3044\u5c0e\u5165\u904e\u7a0b\u3084\u7d50\u679c\u3092\u793a\u3059\u8a18\u4e8b\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304c\u6709\u7528<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u30ab\u30bf\u30ed\u30b0\u3084\u30cf\u30ac\u30ad\u306a\u3069\u306e\u7d19\u5a92\u4f53\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4ed8<br \/>\n\u30fb\u9ad8\u9f62\u5c64\u3092\u542b\u3080\u5e45\u5e83\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u904e\u53bb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u5e83\u544a<br \/>\n\u30fb\u7e70\u308a\u8fd4\u3057\u8a34\u6c42\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u793e\u5546\u54c1\u3092\u601d\u3044\u51fa\u3059\u304d\u3063\u304b\u3051\u306b\u306a\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u30d5\u30a9\u30ed\u30fc\u67b6\u96fb<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u76f4\u63a5\u96fb\u8a71\u3067\u9023\u7d61\u3057\u3001\u95a2\u5fc3\u5ea6\u3084\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5<br \/>\n\u30fb\u9867\u5ba2\u306f\u81ea\u8eab\u3067\u4f53\u9a13\u3059\u308b\u4ee5\u4e0a\u306e\u4fa1\u5024\u3092\u96fb\u8a71\u304b\u3089\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u5370\u8c61\u306b\u6b8b\u308a\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u904e\u53bb\u306e\u5546\u8ac7\u3084\u4ea4\u6d41\u3067\u5f97\u305f\u9867\u5ba2\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u6d3b\u7528\u3057\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><span id=\"i-3\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9190\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2419287079.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2419287079.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2419287079-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_2419287079-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u9032\u3081\u308b\u306b\u306f\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u5b66\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9f\u969b\u306b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u6210\u679c\u3092\u4e0a\u3052\u305f\u4e8b\u4f8b\u3092\u3082\u3068\u306b\u3001\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u304f\u306e\u304b\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f2\u793e\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fbSAP HANA Customer Spotlight Program<br \/>\n\u30fb\u682a\u5f0f\u4f1a\u793e\u30b7\u30f3\u30d5\u30a3\u30fc\u30eb\u30c9<\/p>\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>SAP HANA Customer Spotlight Program<\/h3>\n<p>SAP\u793e\u306f\u3001BtoB\u5411\u3051\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u63d0\u4f9b\u3059\u308b\u30c9\u30a4\u30c4\u306e\u4f01\u696d\u3067\u3059\u3002\u81ea\u793e\u88fd\u54c1\u300cSAP HANA\u300d\u306e\u8ca9\u58f2\u4fc3\u9032\u3092\u76ee\u7684\u306b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u300cSAP HANA Customer Spotlight Program\u300d\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u88fd\u54c1\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u30a6\u30a7\u30d6\u30ad\u30e3\u30b9\u30c8\u3067\u914d\u4fe1\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u5177\u4f53\u7684\u306a\u5c0e\u5165\u30b7\u30fc\u30f3\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3067\u306f\u53c2\u52a0\u8005\u304b\u3089\u306e\u8cea\u554f\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5fdc\u7b54\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f2,600\u4ee5\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u767b\u9332\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u3063\u305f\u3053\u3068\u3067\u3001\u81ea\u793e\u6574\u54c1\u306e\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3>\u682a\u5f0f\u4f1a\u793e\u30b7\u30f3\u30d5\u30a3\u30fc\u30eb\u30c9<\/h3>\n<p>\u682a\u5f0f\u4f1a\u793e\u30b7\u30f3\u30d5\u30a3\u30fc\u30eb\u30c9\u306f\u3001\u30de\u30f3\u30ac\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u65e5\u672c\u306e\u4f01\u696d\u3067\u3059\u3002\u5c55\u793a\u4f1a\u3084\u55b6\u696d\u6d3b\u52d5\u3067\u5f97\u305f\u540d\u523a\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u540c\u793e\u306f\u30012\u9031\u9593\u3054\u3068\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3067\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4e0d\u5b9a\u671f\u3067\u5546\u54c1\u8cfc\u5165\u3092\u4fc3\u3059\u300c\u5f15\u304d\u4e0a\u3052\u300d\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3002\u30e1\u30fc\u30eb\u5185\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u9867\u5ba2\u306b\u306f\u3001\u96fb\u8a71\u3067\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3059\u308b\u306a\u3069\u3001\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6226\u7565\u306b\u3088\u308a\u3001URL\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u9867\u5ba2\u306e\u30a2\u30dd\u30a4\u30f3\u30c8\u6210\u529f\u7387\u306f10\uff5e15%\u306b\u9054\u3057\u3001\u901a\u5e38\u306e\u30c6\u30ec\u30a2\u30dd\u3068\u6bd4\u8f03\u3057\u3066\u5927\u304d\u306a\u52b9\u679c\u3092\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><span id=\"i-4\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5c0e\u5165\u624b\u9806<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9191\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_1693061773.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_1693061773.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_1693061773-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/11\/shutterstock_1693061773-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u624b\u9806\u3092\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border-color: #000000;\"><strong>1.\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u4e00\u5143\u5316\u3059\u308b<\/strong><br \/>\n<strong>2.\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u308f\u3051\u308b<\/strong><br \/>\n<strong>3.\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u691c\u8a0e\u3059\u308b<\/strong><br \/>\n<strong>4.KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><br \/>\n<strong>5.PDCA\u3092\u7d99\u7d9a\u7684\u306b\u56de\u3059<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1.\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u4e00\u5143\u5316\u3059\u308b<\/h3>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u529f\u306b\u5411\u3051\u3066\u306f\u3001\u307e\u305a\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8a73\u7d30\u306a\u60c5\u5831\u3092\u4e00\u5143\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u306f\u5404\u90e8\u7f72\u306b\u5206\u6563\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u304f\u3001\u305d\u306e\u307e\u307e\u3067\u306f\u60c5\u5831\u304c\u4e0d\u8db3\u3057\u3066\u9867\u5ba2\u306e\u55dc\u597d\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u7acb\u6848\u3057\u306b\u304f\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u3001\u540d\u523a\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3001\u5c55\u793a\u4f1a\u3001\u30bb\u30df\u30ca\u30fc\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u63a5\u70b9\u304b\u3089\u53ce\u96c6\u3057\u307e\u3059\u3002\u540d\u524d\u3084\u9023\u7d61\u5148\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306e\u8208\u5473\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3001\u8cfc\u8cb7\u5c65\u6b74\u3068\u3044\u3063\u305f\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3082\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u3072\u3068\u3064\u306e\u8cc7\u6599\u3084\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u307e\u3068\u3081\u3066\u3001\u5168\u4f53\u50cf\u3092\u90e8\u7f72\u9593\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u65bd\u7b56\u306e\u91cd\u8907\u3084\u65b9\u5411\u6027\u306e\u30ba\u30ec\u3092\u9632\u304e\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>2.\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3059\u308b<\/h3>\n<p>\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u4e00\u5143\u5316\u3057\u305f\u3089\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\uff09\u3057\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u308f\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u306e\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u6027\u5225\u3084\u5e74\u9f62\u3001\u696d\u754c\u3001\u8208\u5473\u95a2\u5fc3\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u306b\u57fa\u3065\u304d\u5206\u985e\u3057\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9867\u5ba2\u5206\u6790\u624b\u6cd5\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u6226\u7565\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 156px;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; text-align: center; border-color: #000000; height: 39px;\"><strong>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56<\/strong><\/td>\n<td style=\"width: 71.8669%; text-align: center; border-color: #000000; height: 39px;\"><strong>\u8a73\u7d30<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>RFM\u5206\u6790<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u300cRecency\uff08\u6700\u7d42\u8cfc\u8cb7\u65e5\uff09\u300d\u300cFrequency\uff08\u8cfc\u8cb7\u983b\u5ea6\uff09\u300d\u300cMonetary\uff08\u7d2f\u8a08\u8cfc\u8cb7\u984d\uff09\u300d\u3067\u9867\u5ba2\u3092\u5206\u985e\u3057\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u5c64\u3092\u7279\u5b9a\u3059\u308b<br \/>\n\u30fb\u8cfc\u8cb7\u610f\u6b32\u3084\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u898b\u6975\u3081\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u306b\u5f79\u7acb\u3066\u3089\u308c\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>\u30c7\u30b7\u30eb\u5206\u6790<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u9867\u5ba2\u3092\u58f2\u4e0a\u91d1\u984d\u306e\u591a\u3044\u9806\u306b10\u30b0\u30eb\u30fc\u30d7\u306b\u308f\u3051\u308b\u624b\u6cd5<br \/>\n\u30fb\u4e0a\u4f4d\u30b0\u30eb\u30fc\u30d7\u306e\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u91cd\u70b9\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u660e\u78ba\u306b\u306a\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 28.1331%; border-color: #000000; background-color: #ffffff; height: 39px;\"><strong>CTB\u5206\u6790<\/strong><\/td>\n<td style=\"width: 71.8669%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u300cCategory\uff08\u30ab\u30c6\u30b4\u30ea\u30fc\uff09\u300d\u300cTiming\uff08\u8cfc\u5165\u30bf\u30a4\u30df\u30f3\u30b0\uff09\u300d\u300cBudget\uff08\u4e88\u7b97\uff09\u300d\u306e3\u8ef8\u3067\u9867\u5ba2\u3092\u5206\u985e<br \/>\n\u30fb\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8cfc\u5165\u6642\u671f\u3092\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u65bd\u3067\u304d\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>3.\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u691c\u8a0e\u3059\u308b<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9091\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a-.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4e8b\u4f8b\" width=\"786\" height=\"720\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a-.jpg 786w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a--300x275.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a--768x704.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u691c\u8a0e\u3057\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u63d0\u4f9b\u306e\u65b9\u91dd\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u3089\u308c\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8208\u5473\u3092\u62b1\u304d\u3001\u8cfc\u8cb7\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u8208\u5473\u6bb5\u968e\u306e\u9867\u5ba2\u306b\u306f\u3001\u81ea\u793e\u72ec\u81ea\u306e\u77e5\u898b\u306b\u57fa\u3065\u3044\u305f\u554f\u984c\u89e3\u6c7a\u7b56\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001\u8cfc\u5165\u6e96\u5099\u6bb5\u968e\u306e\u9867\u5ba2\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u4e0d\u5b89\u3092\u89e3\u6d88\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u65bd\u7b56\u306e\u65b9\u91dd\u3092\u7acb\u3066\u308b\u969b\u306b\u5fc5\u8981\u306a\u60c5\u5831\u304c\u8db3\u308a\u306a\u3044\u5834\u5408\u306f\u3001\u5bfe\u8c61\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3046\u306e\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-customer-journey\/\">\u3010\u4e8b\u4f8b\u3042\u308a\u3011\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u610f\u5473\u3084\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3092\u7d39\u4ecb<\/a><\/span><\/p>\n<\/div>\n<h3>4.KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306b\u306fKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u610f\u6b32\u306e\u5909\u5316\u3092\u628a\u63e1\u3057\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u9069\u5207\u306b\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u307e\u305aKGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3092\u5b9a\u3081\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u76ee\u6a19\u9054\u6210\u306b\u5fc5\u8981\u306aKPI\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001KGI\u3092\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u5897\u52a0\u300d\u3068\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u30e1\u30fc\u30eb\u306b\u3088\u308b\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u3067\u306f\u3001\u58f2\u4e0a\u5897\u52a0\u306b\u95a2\u4fc2\u3059\u308b\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u30fb\u30ea\u30b9\u30c8\u6570<\/strong><br \/>\n<strong>\u30fb\u958b\u5c01\u7387<\/strong><br \/>\n<strong>\u30fb\u30af\u30ea\u30c3\u30af\u7387<\/strong><br \/>\n<strong>\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff08\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u306a\u3069\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3057\u305f\u6570\uff09<\/strong><\/p>\n<p>KGI\u306b\u57fa\u3065\u304dKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u65bd\u7b56\u304c\u76ee\u6a19\u9054\u6210\u306b\u3069\u3046\u5f71\u97ff\u3057\u3066\u3044\u308b\u304b\u3092\u5177\u4f53\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>5.PDCA\u3092\u7d99\u7d9a\u7684\u306b\u56de\u3059<\/h3>\n<p>\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u5f8c\u306f\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002\u9069\u5207\u306a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u65bd\u7b56\u306f\u4f01\u696d\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u5b9f\u884c\u3057\u306a\u304c\u3089\u65b9\u5411\u6027\u3092\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5834\u5408\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c7\u30fc\u30bf\u304b\u3089\u8a2a\u554f\u8005\u306e\u52d5\u5411\u3092\u5206\u6790\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u307e\u3059\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306b\u95a2\u3057\u3066\u306f\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u6570\u3092\u78ba\u8a8d\u3057\u3066\u52b9\u679c\u3092\u628a\u63e1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u9001\u4ed8\u5148\u3084\u5185\u5bb9\u306e\u898b\u76f4\u3057\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305fPDCA\u30b5\u30a4\u30af\u30eb\u3092\u7d99\u7d9a\u7684\u306b\u56de\u3059\u3053\u3068\u3067\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><span id=\"i-5\">\u307e\u3068\u3081<\/span><\/h2>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u5358\u306a\u308b\u8a8d\u77e5\u62e1\u5927\u306e\u65bd\u7b56\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u9867\u5ba2\u3068\u4f01\u696d\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u80b2\u3080\u305f\u3081\u306e\u91cd\u8981\u306a\u6226\u7565\u3067\u3059\u3002\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u57fa\u76e4\u3092\u5f62\u6210\u3057\u3001\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u3068\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u6210\u529f\u306b\u5411\u3051\u3066\u306f\u3001\u9867\u5ba2\u306e\u8208\u5473\u3084\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6700\u9069\u5316\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5909\u5316\u3057\u7d9a\u3051\u308b\u5e02\u5834\u74b0\u5883\u3084\u30cb\u30fc\u30ba\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n<div 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