{"id":9088,"date":"2024-10-29T15:32:04","date_gmt":"2024-10-29T06:32:04","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/?p=9088"},"modified":"2025-01-22T15:18:33","modified_gmt":"2025-01-22T06:18:33","slug":"what-is-customer-journey","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/what-is-customer-journey\/","title":{"rendered":"\u3010\u4e8b\u4f8b\u3042\u308a\u3011\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u610f\u5473\u3084\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3092\u7d39\u4ecb"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f<\/a><\/li><li><a href=\"#i-2\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8003\u3048\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a 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src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/shutterstock_2288478307.jpg\" alt=\"\" width=\"1000\" height=\"395\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/shutterstock_2288478307.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/shutterstock_2288478307-300x119.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/shutterstock_2288478307-768x303.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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Performance Indicator\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u6307\u6a19\uff09\u306e\u8a2d\u5b9a\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u304c\u8996\u899a\u7684\u306b\u6574\u7406\u3055\u308c\u308b\u305f\u3081\u3001\u5168\u4f53\u50cf\u3092\u898b\u6e21\u3057\u306a\u304c\u3089\u3001\u3069\u306e\u6bb5\u968e\u3067\u4f55\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u304b\u3092\u691c\u8a0e\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5411\u4e0a\u304c\u76ee\u7684\u3067\u3042\u308c\u3070\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u300c\u5546\u54c1\u8a8d\u77e5\u300d\u300c\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u300d\u306a\u3069\u306e\u6bb5\u968e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<span style=\"color: #ff0000;\">\u5546\u54c1\u8a8d\u77e5\u306e\u6bb5\u968e\u3067\u306f\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u9806\u4f4d\u3084\u8a2a\u554f\u8005\u6570\u3092\u3001\u6bd4\u8f03\u6bb5\u968e\u3067\u306f\u554f\u3044\u5408\u308f\u305b\u6570\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3092KPI\u306b\u8a2d\u5b9a<\/span>\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u65b9\u6cd5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u672a\u9054\u306eKPI\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u7684\u306b\u914d\u5206\u3059\u3079\u304d\u65bd\u7b56\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u52b9\u679c\u7684\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u793e\u5185\u3067\u5171\u901a\u8a8d\u8b58\u304c\u6301\u3066\u308b<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u793e\u5185\u3067\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3063\u3066\u65bd\u7b56\u3092\u691c\u8a0e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u5fc3\u7406\u3084\u884c\u52d5\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u793e\u54e1\u3054\u3068\u306b\u7570\u306a\u308b\u89e3\u91c8\u304c\u751f\u307e\u308c\u308b\u306e\u3092\u9632\u304e\u3001\u65b9\u5411\u6027\u306e\u30d6\u30ec\u3092\u6291\u3048\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<span style=\"color: #ff0000;\">\u90e8\u7f72\u3084\u30c1\u30fc\u30e0\u304c\u7570\u306a\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3082\u3001\u5168\u4f53\u4f1a\u8b70\u3084\u8ffd\u52a0\u306e\u610f\u601d\u758e\u901a\u3092\u983b\u7e41\u306b\u8a2d\u3051\u306a\u304f\u3066\u3082\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u9023\u643a<\/span>\u304c\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u60f3\u5b9a\u3057\u305f\u6210\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u3068\u3044\u3063\u305f\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3067\u3082\u3001\u30c1\u30fc\u30e0\u9593\u306e\u8a8d\u8b58\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u8ab2\u984c\u306e\u62bd\u51fa\u3084\u5bfe\u5fdc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u308b\u306e\u3082\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><span id=\"i-3\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9090\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/AdobeStock_897386522-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/AdobeStock_897386522-scaled.jpeg 2560w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/AdobeStock_897386522-300x169.jpeg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/AdobeStock_897386522-1024x576.jpeg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/AdobeStock_897386522-768x432.jpeg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/AdobeStock_897386522-1536x864.jpeg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/AdobeStock_897386522-2048x1152.jpeg 2048w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/AdobeStock_897386522-1568x882.jpeg 1568w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6642\u7cfb\u5217\u3067\u307e\u3068\u3081\u305f\u8868\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3092\u4ee5\u4e0b\u306e5\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>1.\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<br \/>\n2.\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<br \/>\n3.\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7528\u610f\u3059\u308b<br \/>\n4.\u5b9f\u969b\u306b\u66f8\u304d\u8fbc\u3080<br \/>\n5.KPI\u3092\u8a2d\u5b9a\u3057\u3066\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/p>\n<p>\u5404\u30b9\u30c6\u30c3\u30d7\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1.\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n<p>\u307e\u305a\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u76ee\u7684\u304c\u306f\u3063\u304d\u308a\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u30de\u30c3\u30d7\u306e\u5185\u5bb9\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u671f\u5f85\u3059\u308b\u6210\u679c\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u8a2d\u5b9a\u3059\u308b\u76ee\u7684\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb\u81ea\u793e\u306e\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a<br \/>\n\u30fb\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u58f2\u4e0a\u5411\u4e0a<br \/>\n\u30fb\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584<\/p>\n<p>\u95a2\u4fc2\u8005\u5168\u54e1\u3067\u76ee\u7684\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u5171\u901a\u8a8d\u8b58\u306e\u3082\u3068\u3067\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u3084\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3080\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>2.\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u6b21\u306b\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u30e2\u30c7\u30eb\u3068\u3057\u3066\u3001\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u5b9f\u5728\u306e\u4eba\u7269\u306e\u3088\u3046\u306b\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3053\u3068\u3067\u3001\u597d\u307f\u3084\u30cb\u30fc\u30ba\u3001\u8ab2\u984c\u306a\u3069\u304c\u898b\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u306f\u3001\u5358\u306b\u5e74\u9f62\u3084\u6027\u5225\u3067\u5206\u985e\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3088\u308a\u8a73\u7d30\u306a\u9805\u76ee\u3092\u8a2d\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8077\u696d\u3084\u751f\u6d3b\u30b9\u30bf\u30a4\u30eb\u3001\u8da3\u5473\u3001\u95a2\u5fc3\u3001\u60a9\u307f\u3068\u3044\u3063\u305f\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4f01\u696d\u76ee\u7dda\u3060\u3051\u3067\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u50cf\u3068\u305a\u308c\u304c\u751f\u3058\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u3084\u8cfc\u5165\u5c65\u6b74\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5b9f\u969b\u306e\u9867\u5ba2\u306b\u8fd1\u3044\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u5e83\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u30011\u4eba\u306e\u30da\u30eb\u30bd\u30ca\u306b\u7d5e\u308a\u8fbc\u3080\u306e\u304c\u96e3\u3057\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u8907\u6570\u306e\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u672a\u77e5\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u3001<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-content-marketing\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>\u652f\u63f4\u306b\u304a\u3044\u3066\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u69cb\u7bc9\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u3084\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u628a\u63e1\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u6210\u679c\u306b\u7e4b\u304c\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/persona-marketing\/\">5\u5206\u3067\u7406\u89e3\uff01\u30da\u30eb\u30bd\u30ca\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u4f5c\u308a\u65b9\u3084\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/span><\/p>\n<\/div>\n<h3>3.\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7528\u610f\u3059\u308b<\/h3>\n<p>\u30da\u30eb\u30bd\u30ca\u304c\u8a2d\u5b9a\u3067\u304d\u305f\u3089\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7528\u610f\u3057\u307e\u3059\u3002\u30de\u30c3\u30d7\u306b\u6c7a\u307e\u3063\u305f\u5f62\u5f0f\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u6700\u521d\u306e\u3046\u3061\u306f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7528\u610f\u3057\u3066\u6d3b\u7528\u3059\u308b\u3068\u4f5c\u6210\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u7e26\u8ef8\u3068\u6a2a\u8ef8\u306b\u305d\u308c\u305e\u308c\u9805\u76ee\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u7e26\u8ef8\u306e\u4e00\u822c\u7684\u306a\u9805\u76ee\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 195px;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; text-align: center; height: 39px; border-color: #000000; background-color: #000000;\"><span style=\"color: #ffffff;\"><strong>\u9805\u76ee<\/strong><\/span><\/td>\n<td style=\"width: 75.7562%; text-align: center; height: 39px; border-color: #000000; background-color: #000000;\"><span style=\"color: #ffffff;\"><strong>\u6982\u8981<\/strong><\/span><\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; height: 39px; border-color: #000000;\"><strong>\u30d5\u30a7\u30fc\u30ba<\/strong><\/td>\n<td style=\"width: 75.7562%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u6700\u521d\u306b\u8a2d\u5b9a\u3057\u305f\u30da\u30eb\u30bd\u30ca\u304c\u884c\u52d5\u3059\u308b\u904e\u7a0b\u306e\u3053\u3068<br \/>\n\u30fbAIDMA\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u53c2\u8003\u306b\u306a\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; height: 39px; border-color: #000000;\"><strong>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u30fb\u884c\u52d5<\/strong><\/td>\n<td style=\"width: 75.7562%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u63a5\u89e6\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3084\u5177\u4f53\u7684\u306a\u884c\u52d5\u306e\u3053\u3068<br \/>\n\u30fb\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\uff1a\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u8a2a\u308c\u308b\u3001SNS\u3067\u5e83\u544a\u3092\u898b\u308b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u306a\u3069<br \/>\n\u30fb\u884c\u52d5\uff1a\u81ea\u793e\u306e\u60a9\u307f\u306e\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3092\u8abf\u3079\u308b\u3001\u8907\u6570\u306e\u5546\u54c1\u3092\u6bd4\u8f03\u3059\u308b\u306a\u3069<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; height: 39px; border-color: #000000;\"><strong>\u601d\u8003<\/strong><\/td>\n<td style=\"width: 75.7562%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u60f3\u5b9a\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u8003\u3048\u308b\u3053\u3068<br \/>\n\u30fbSEO\u3092\u5f37\u5316\u3057\u305f\u3044\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3057\u305f\u3044\u306a\u3069<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; height: 39px; border-color: #000000;\"><strong>\u611f\u60c5<\/strong><\/td>\n<td style=\"width: 75.7562%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u60f3\u5b9a\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u611f\u3058\u308b\u3053\u3068<br \/>\n\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u304c\u308f\u304f\u3001A\u3088\u308aB\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u65b9\u304c\u826f\u3055\u305d\u3046\u306a\u3069<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u203b1 \u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002Attention \uff08\u6ce8\u610f\uff09\u30fbInterest \uff08\u95a2\u5fc3\uff09\u30fbDesire\uff08\u6b32\u6c42\uff09\u30fbMemory\uff08\u8a18\u61b6\uff09\u30fbAction\uff08\u884c\u52d5\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u3044\u308b<\/p>\n<p>\u7e26\u8ef8\u3067\u306f\u3001\u9867\u5ba2\u306e\u601d\u8003\u3084\u884c\u52d5\u306e\u5909\u5316\u3092\u5177\u4f53\u7684\u306b\u66f8\u304d\u51fa\u3059\u305f\u3081\u306e\u9805\u76ee\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u306e5W1H\u3092\u610f\u8b58\u3057\u305f\u5185\u5bb9\u306b\u3059\u308b\u3068\u3001\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6a2a\u8ef8\u306e\u4e00\u822c\u7684\u306a\u9805\u76ee\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 195px;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; text-align: center; height: 39px; border-color: #000000; background-color: #000000;\"><span style=\"color: #ffffff;\"><strong>\u9805\u76ee<\/strong><\/span><\/td>\n<td style=\"width: 75.7562%; text-align: center; height: 39px; border-color: #000000; background-color: #000000;\"><span style=\"color: #ffffff;\"><strong>\u6982\u8981<\/strong><\/span><\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; height: 39px; border-color: #000000;\"><strong>\u8a8d\u77e5<\/strong><\/td>\n<td style=\"width: 75.7562%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3092\u8a8d\u8b58\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; height: 39px; border-color: #000000;\"><strong>\u8208\u5473<\/strong><\/td>\n<td style=\"width: 75.7562%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u6b32\u3057\u3044\u3068\u601d\u3046\u6bb5\u968e<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; height: 39px; border-color: #000000;\"><strong>\u6bd4\u8f03\u30fb\u691c\u8a0e<\/strong><\/td>\n<td style=\"width: 75.7562%; height: 39px; background-color: #ffffff; border-color: #000000;\"><span style=\"font-weight: 400;\">\u8907\u6570\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6bd4\u8f03\u3057\u691c\u8a0e\u3059\u308b\u6bb5\u968e<\/span><\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 24.2438%; height: 39px; border-color: #000000;\"><strong>\u8cfc\u5165<\/strong><\/td>\n<td style=\"width: 75.7562%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6c7a\u5b9a\u3057\u3066\u3001\u8cfc\u5165\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6a2a\u8ef8\u3067\u306f\u9867\u5ba2\u306e\u884c\u52d5\u3092\u30d5\u30a7\u30fc\u30ba\u306b\u308f\u3051\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u53c2\u8003\u306b\u3059\u308b\u3068\u3001\u8003\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u7e26\u8ef8\u3068\u6a2a\u8ef8\u306e\u9805\u76ee\u306f\u5897\u3084\u3057\u3066\u3082\u826f\u3044\u3067\u3059\u304c\u3001\u591a\u304f\u306a\u308a\u904e\u304e\u308b\u3068\u5168\u4f53\u50cf\u306e\u628a\u63e1\u304c\u96e3\u3057\u304f\u306a\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>4.\u5b9f\u969b\u306b\u66f8\u304d\u8fbc\u3080<\/h3>\n<p>\u7528\u610f\u3057\u305f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u3082\u3068\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u5177\u4f53\u7684\u306a\u60c5\u5831\u3092\u66f8\u304d\u8fbc\u307f\u307e\u3057\u3087\u3046\u3002\u9805\u76ee\u3054\u3068\u306b\u7d30\u304b\u304f\u8a18\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u601d\u8003\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u611f\u60c5\u306e\u9805\u76ee\u3067\u306f\u3001<span style=\"color: #ff0000;\">\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3060\u3051\u3067\u306a\u304f\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3082\u8a18\u5165\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/span>\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u5ba2\u89b3\u7684\u3067\u6df1\u3044\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u8868\u3084\u56f3\u3092\u6d3b\u7528\u3059\u308b\u3068\u8996\u899a\u7684\u306b\u60c5\u5831\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u5206\u6790\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u307f\u307e\u3059\u3002<\/p>\n<p>\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u306b\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6df1\u3044\u7406\u89e3\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u55b6\u696d\u3084\u5546\u54c1\u958b\u767a\u306a\u3069\u8907\u6570\u306e\u90e8\u7f72\u306e\u5354\u529b\u3092\u5f97\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u66f8\u304d\u8fbc\u3080\u3053\u3068\u3067\u3001\u3088\u308a\u5b9f\u7528\u7684\u306a\u30de\u30c3\u30d7\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u95a2\u308f\u308b\u4eba\u6570\u304c\u591a\u304f\u306a\u308b\u3068\u4f5c\u6210\u6642\u9593\u304c\u5897\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u52b9\u7387\u7684\u306b\u9032\u3081\u308b\u306b\u306f\u90e8\u7f72\u3054\u3068\u306b\u4ee3\u8868\u8005\u3092\u7acb\u3066\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5186\u6ed1\u306b\u56f3\u308b\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>5.KPI\u3092\u8a2d\u5b9a\u3057\u3066\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/h3>\n<p>\u30de\u30c3\u30d7\u3078\u306e\u66f8\u304d\u8fbc\u307f\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u5185\u5bb9\u3092\u3082\u3068\u306b\u5177\u4f53\u7684\u306aKPI\u306e\u8a2d\u5b9a\u3084\u65bd\u7b56\u306e\u7acb\u6848\u30fb\u5b9f\u65bd\u306b\u9032\u307f\u307e\u3059\u3002<\/p>\n<p>KPI\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u7d42\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u8a8d\u77e5\u62e1\u5927\u304c\u8ab2\u984c\u3067\u3042\u308c\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3084SNS\u3067\u306e\u30b7\u30a7\u30a2\u6570\u306a\u3069\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u65bd\u7b56\u306f\u65b0\u305f\u306b\u7acb\u6848\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u306e\u65bd\u7b56\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u305d\u306e\u307e\u307e\u6d3b\u7528\u3057\u305f\u308a\u3001\u30de\u30c3\u30d7\u306b\u5408\u308f\u305b\u3066\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u65bd\u7b56\u304c\u591a\u3044\u5834\u5408\u306fTODO\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u3001\u95a2\u308f\u308b\u30e1\u30f3\u30d0\u30fc\u9593\u3067\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30de\u30c3\u30d7\u3067\u898b\u3048\u305f\u8ab2\u984c\u3084\u76ee\u7684\u306b\u57fa\u3065\u304d\u3001\u512a\u5148\u9806\u4f4d\u306e\u9ad8\u3044\u65bd\u7b56\u304b\u3089\u9806\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><span id=\"i-4\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4e8b\u4f8b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9091 size-full\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a-.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u30a4\u30e1\u30fc\u30b8\u56f3\uff08\u4e8b\u4f8b\uff09\" width=\"786\" height=\"720\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a-.jpg 786w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a--300x275.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a--768x704.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p>\n<p>\u524d\u8ff0\u306e\u4f5c\u308a\u65b9\u306b\u6dfb\u3044\u3001\u4ee5\u4e0b\u306e\u30c6\u30fc\u30de\u3068\u30da\u30eb\u30bd\u30ca\u3067\u4e0a\u8a18\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30fb\u30c6\u30fc\u30de\uff1a\u4f01\u696d\u3078MA\u30c4\u30fc\u30eb\u3092\u8ca9\u58f2\u30fb\u5c0e\u5165\u4fc3\u9032\u3057\u305f\u3044\u4f01\u696d<br \/>\n\u30fb\u30da\u30eb\u30bd\u30ca\uff1a\u90fd\u5185Saas\u7cfb\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u7537\u6027 \/ \u5f79\u8077\u306f\u90e8\u9577 \/ \u30ea\u30fc\u30c9\u7372\u5f97\u306e\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u5546\u8ac7\u7372\u5f97\u76ee\u7684\u3067MA\u30c4\u30fc\u30eb\u5c0e\u5165\u3092\u691c\u8a0e\u4e2d<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4e88\u6e2c\u3057\u3001\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u305f\u3081\u306b\u8a73\u7d30\u306b\u8a18\u8f09\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u696d\u754c\u3084\u5f79\u8077\u3001\u5e74\u9f62\u3001\u76ee\u7684\u306a\u3069\u304c\u5177\u4f53\u7684\u306a\u30da\u30eb\u30bd\u30ca\u3067\u3042\u308c\u3070\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u884c\u52d5\u3084\u601d\u8003\u3092\u30de\u30c3\u30d7\u306b\u843d\u3068\u3057\u8fbc\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<span style=\"color: #ff0000;\">\u793e\u5185\u306e\u8ab0\u304c\u898b\u3066\u3082\u7406\u89e3\u3057\u3084\u3059\u3044\u3088\u3046\u3001\u5c02\u9580\u7528\u8a9e\u3092\u907f\u3051\u305f\u308a\u3001\u611f\u60c5\u306e\u5909\u5316\u3092\u30a4\u30e9\u30b9\u30c8\u306a\u3069\u3067\u8996\u899a\u7684\u306b\u8868\u73fe<\/span>\u3057\u305f\u308a\u3059\u308b\u5de5\u592b\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u5bfe\u5fdc\u3059\u308b\u65bd\u7b56\u304c\u5897\u3048\u308c\u3070\u3001\u90fd\u5ea6\u30de\u30c3\u30d7\u306b\u8ffd\u52a0\u3057\u3001\u30da\u30eb\u30bd\u30ca\u306e\u611f\u60c5\u3084\u601d\u8003\u306e\u5909\u5316\u304c\u3042\u308c\u3070\u9069\u5b9c\u4fee\u6b63\u3057\u307e\u3057\u3087\u3046\u3002\u6700\u65b0\u306e\u72b6\u614b\u3092\u4fdd\u3064\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30e1\u30f3\u30d0\u30fc\u9593\u3067\u8a8d\u8b58\u306e\u305a\u308c\u3092\u9632\u304e\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u7acb\u6848\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><span id=\"i-5\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u4f5c\u6210\u306e\u6ce8\u610f\u70b9<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9095\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/shutterstock_2492635235.jpg\" alt=\"\" width=\"1000\" height=\"575\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/shutterstock_2492635235.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/shutterstock_2492635235-300x173.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/shutterstock_2492635235-768x442.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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