{"id":8302,"date":"2024-06-20T19:22:59","date_gmt":"2024-06-20T10:22:59","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/?p=8302"},"modified":"2024-11-21T20:16:04","modified_gmt":"2024-11-21T11:16:04","slug":"seo-eeat","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/seo-eeat\/","title":{"rendered":"E-E-A-T\uff08\u65e7E-A-T\uff09\u3068\u306f\uff1fSEO\u3068\u306e\u95a2\u4fc2\u6027\u3084\u5bfe\u7b56\u65b9\u6cd5\u3092\u7d39\u4ecb"},"content":{"rendered":"<!-- Widget Shortcode --><div id=\"custom_html-5\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><p class=\"ta-c\"><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol5\/\"onClick=\"gtag('event', 'click', {'event_category': 'click', 'event_label':'\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4_\u6210\u529f\u4e8b\u4f8b', 'value': '0'});\"\t><img decoding=\"async\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2022\/10\/banner-main-download.jpg\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u6210\u529f\u4e8b\u4f8b\u96c6\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\/><\/a><\/p><\/div><\/div><!-- \/Widget Shortcode -->\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#E-E-A-T\">E-E-A-T\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#E-E-A-TSEO\">E-E-A-T\u3068SEO\u306e\u95a2\u4fc2\u6027<\/a><\/li><li><a href=\"#GoogleSEOE-E-A-T\">Google\u304cSEO\u3067E-E-A-T\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u7406\u7531<\/a><\/li><li><a href=\"#E-E-A-T-2\">E-E-A-T\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u8003\u3048\u65b9<\/a><\/li><li><a href=\"#E-E-A-TSEO-2\">E-E-A-T\u3092\u6700\u9069\u5316\u3057\u305fSEO\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li><li><a href=\"#i\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"E-E-A-T\">E-E-A-T\u3068\u306f\uff1f<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8304\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2043962687.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2043962687.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2043962687-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2043962687-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>E-E-A-T\u3068\u306f\u3001Google\u304c\u826f\u8cea\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u72ec\u81ea\u306b\u5b9a\u3081\u305f4\u3064\u306e\u57fa\u6e96\u3067\u3059\u30022022\u5e7412\u6708\u4ee5\u964d\u306b\u300cE-A-T\u300d\u304b\u3089\u300cExperience\uff08\u7d4c\u9a13\uff09\u300d\u304c\u8ffd\u52a0\u3055\u308c\u305f\u3053\u3068\u3067\u300cE-E-A-T\u300d\u3068\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u8aad\u307f\u65b9\u306f\u300c\u30a4\u30fc\u30a4\u30fc\u30a8\u30fc\u30c6\u30a3\u30fc\u300d\u3084\u300c\u30c0\u30d6\u30eb\u30a4\u30fc\u30a8\u30fc\u30c6\u30a3\u30fc\u300d\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b<span style=\"color: #ff0000;\">\u5065\u5eb7\u3084\u5b89\u5168\u3001\u7d4c\u6e08\u3001\u793e\u4f1a\u4fdd\u969c\u306a\u3069\u3001\u4eba\u751f\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u30c6\u30fc\u30de\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u91cd\u8996<\/span>\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001<strong>E-E-A-T\u306b\u306f\u30b9\u30b3\u30a2\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067Google\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306e\u6307\u91dd\u3067\u3042\u308b\u3053\u3068<\/strong>\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u307e\u3057\u3087\u3046\u3002\u5177\u4f53\u7684\u306bE-E-A-T\u306f\u30014\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>\u30fbExperience\uff08\u7d4c\u9a13\uff09<\/strong><br \/>\n<strong>\u30fbExpertise\uff08\u5c02\u9580\u6027\uff09<\/strong><br \/>\n<strong>\u30fbAuthoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/strong><br \/>\n<strong>\u30fbTrustworthiness\uff08\u4fe1\u983c\u6027\uff09<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7db2\u7f85\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u3068\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304b\u3089\u3082\u3001<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/the_seo\/\">SEO<\/a><\/span>\u5bfe\u7b56\u306b\u304a\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u5206\u91ce\u3068\u8a00\u3048\u307e\u3059\u3002\u307e\u305a\u306f\u5404\u8981\u7d20\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u7406\u89e3\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u51fa\u5178\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=ja#eat\">\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210 | Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb<\/a><\/span><br \/>\n\u51fa\u5178\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t?hl=ja\">\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u6700\u65b0\u60c5\u5831: E-A-T \u306b Experience \u306e E \u3092\u8ffd\u52a0 | Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb \u30d6\u30ed\u30b0<\/a><\/span><\/p>\n<h3>\u7d4c\u9a13\uff08Experience\uff09<\/h3>\n<p>\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u8005\u306e\u300c\u7d4c\u9a13\u300d\u3084\u300c\u4f53\u9a13\u300d\u304c\u7e54\u308a\u8fbc\u307e\u308c\u3066\u3044\u308b\u304b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u7d4c\u9a13\u304c\u3042\u308b\u3001\u7279\u5b9a\u306e\u5834\u6240\u306b\u51fa\u5411\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u306a\u3069\u3001\u7d4c\u9a13\u30fb\u4f53\u9a13\u3092\u57fa\u306b\u8a00\u53ca\u3057\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u3082\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u7f8e\u5473\u3057\u3044\u30e9\u30fc\u30e1\u30f3\u306e\u4f5c\u308a\u65b9\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u3001\u6599\u7406\u306e\u5c02\u9580\u5bb6\u304c\u4f5c\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u53c2\u8003\u306b\u3057\u305f\u3044\u3067\u3057\u3087\u3046\u3002\u4e00\u65b9\u3067\u3001\u7f8e\u5473\u3057\u3044\u30e9\u30fc\u30e1\u30f3\u3092\u98df\u3079\u306b\u884c\u304d\u305f\u3044\u3068\u304d\u306f\u3001\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u304c\u591a\u304f\u96c6\u307e\u308b\u30b5\u30a4\u30c8\u3092\u53c2\u8003\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u7406\u8ad6\u7684\u306a\u77e5\u8b58\u3060\u3051\u3067\u306f\u306a\u304f\u3001<span style=\"color: #ff0000;\">\u898b\u805e\u304d\u3057\u305f\u308a\u5b9f\u8df5\u3057\u305f\u308a\u3057\u305f\u3053\u3068\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u77e5\u8b58<\/span>\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u306f\u6709\u76ca\u306a\u60c5\u5831\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u5c02\u9580\u6027\uff08Expertise\uff09<\/h3>\n<p>\u5c02\u9580\u6027\uff08Expertise\uff09\u3068\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c6\u30fc\u30de\u306b\u5bfe\u3057\u3066\u6301\u3064\u77e5\u8b58\u91cf\u3084\u6280\u8853\u91cf\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u8da3\u5473\u3067\u6599\u7406\u3092\u3057\u3066\u3044\u308b\u4eba\u304c\u66f8\u3044\u305f\u30ec\u30b7\u30d4\u3068\u3001\u30d7\u30ed\u306e\u30b7\u30a7\u30d5\u304c\u66f8\u3044\u305f\u30ec\u30b7\u30d4\u3067\u306f\u3001\u30d7\u30ed\u306e\u66f8\u3044\u305f\u30ec\u30b7\u30d4\u306e\u65b9\u304c\u4fe1\u983c\u3092\u5f97\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<p>\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u6df1\u3044\u77e5\u8b58\u3084\u6280\u8853\u3092\u6301\u3064\u4eba\u304c\u4f5c\u6210\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6b63\u78ba\u3067\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u305f\u3081\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u6a29\u5a01\u6027\uff08Authoritativeness\uff09<\/h3>\n<p>\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u3068\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u6709\u529b\u306a\u60c5\u5831\u6e90\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u6a29\u5a01\u6027\u306e\u9ad8\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u4fe1\u983c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u533b\u7642\u3084\u91d1\u878d\u306a\u3069\u306e\u5206\u91ce\u3067\u306f\u3001\u6a29\u5a01\u6027\u306e\u9ad8\u3044\u60c5\u5831\u6e90\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u6a29\u5a01\u6027\u306e\u8a55\u4fa1\u306b\u5f71\u97ff\u3059\u308b\u4e3b\u306a\u8981\u7d20\u3068\u5177\u4f53\u4f8b\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%; border-color: #000000; background-color: #000000;\"><strong><span style=\"color: #ffffff;\">\u6a29\u5a01\u6027\u306e\u8a55\u4fa1\u306b\u5f71\u97ff\u3059\u308b\u8981\u7d20<\/span><\/strong><\/td>\n<td style=\"width: 50%; border-color: #000000; background-color: #000000;\"><strong><span style=\"color: #ffffff;\">\u5177\u4f53\u4f8b<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8005\u306e\u7d4c\u6b74\u3084\u5b9f\u7e3e<\/td>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u533b\u5e2b\u304c\u904b\u55b6\u3059\u308b\u5065\u5eb7\u60c5\u5831\u30b5\u30a4\u30c8<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u6587\u732e\u3092\u5f15\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/td>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u5b66\u8853\u8ad6\u6587\u3092\u5f15\u7528\u3057\u3066\u66f8\u304b\u308c\u305f\u8a18\u4e8b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af<\/td>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u539a\u751f\u52b4\u50cd\u7701\u306a\u3069\u516c\u7684\u6a5f\u95a2\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<h3>\u4fe1\u983c\u6027\uff08Trustworthiness\uff09<\/h3>\n<p>\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\u3068\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6301\u3064\u6b63\u78ba\u6027\u3001\u8aa0\u5b9f\u6027\u3001\u5b89\u5168\u6027\u3001\u4fe1\u983c\u6027\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4fe1\u983c\u6027\u3092\u62c5\u4fdd\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u3092\u6e80\u305f\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%; border-color: #000000; background-color: #000000;\"><strong><span style=\"color: #ffffff;\">\u4fe1\u983c\u6027\u3092\u62c5\u4fdd\u3059\u308b\u8981\u7d20<\/span><\/strong><\/td>\n<td style=\"width: 50%; border-color: #000000; background-color: #000000;\"><strong><span style=\"color: #ffffff;\">\u5177\u4f53\u4f8b<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u904b\u55b6\u8005\u60c5\u5831\u306e\u660e\u793a<\/td>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u8005\u60c5\u5831\uff08\u4f1a\u793e\u540d\u3001\u4f4f\u6240\u3001\u96fb\u8a71\u756a\u53f7\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306a\u3069\uff09\u306e\u660e\u793a\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u6b63\u78ba\u306a\u60c5\u5831\u306e\u63d0\u4f9b<\/td>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u6e90\uff08\u516c\u7684\u6a5f\u95a2\u3001\u5c02\u9580\u5bb6\uff09\u306e\u5f15\u7528\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">SSL\u63a5\u7d9a\u306e\u4f7f\u7528<\/td>\n<td style=\"width: 50%; border-color: #000000; background-color: #ffffff;\">\u30c7\u30fc\u30bf\u306e\u6697\u53f7\u5316\u3068\u5b89\u5168\u6027\u3092\u78ba\u4fdd\u3059\u308bSSL\u63a5\u7d9a\uff08HTTPS\u901a\u4fe1\uff09\u306e\u4f7f\u7528<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4f8b\u3048\u3070SSL\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u3001SSL\u5316\u3055\u308c\u904b\u55b6\u8005\u60c5\u5831\u3082\u660e\u793a\u3055\u308c\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3001\u540c\u3058\u5185\u5bb9\u3067\u3082\u5f8c\u8005\u306e\u307b\u3046\u304c\u4fe1\u983c\u3055\u308c\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<p>\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u5f97\u3089\u308c\u3001Google\u306b\u3082\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<!-- Widget Shortcode --><div id=\"custom_html-5\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><p class=\"ta-c\"><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol5\/\"onClick=\"gtag('event', 'click', {'event_category': 'click', 'event_label':'\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4_\u6210\u529f\u4e8b\u4f8b', 'value': '0'});\"\t><img decoding=\"async\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2022\/10\/banner-main-download.jpg\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u6210\u529f\u4e8b\u4f8b\u96c6\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\/><\/a><\/p><\/div><\/div><!-- \/Widget Shortcode -->\n<h2><span id=\"E-E-A-TSEO\">E-E-A-T\u3068SEO\u306e\u95a2\u4fc2\u6027<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8305\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2282076481.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2282076481.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2282076481-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2282076481-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>E-E-A-T\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u9593\u63a5\u7684\u306aSEO\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u306a\u305c\u9593\u63a5\u7684\u306a\u52b9\u679c\u306a\u306e\u304b\u3068\u3044\u3046\u3068\u3001Google\u3067\u4e0b\u8a18\u306e\u3088\u3046\u306b\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<blockquote>\n<p>E-E-A-T \u81ea\u4f53\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u76f4\u63a5\u5f71\u97ff\u3059\u308b\u8981\u56e0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001E-E-A-T \u304c\u512a\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a\u3067\u304d\u308b\u8981\u7d20\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u5f15\u7528\uff1a\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210 \u300d\uff08Google\uff09<\/p>\n<\/blockquote>\n<p>\u3064\u307e\u308a\u3001E-E-A-T\u304c\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u306e\u3067\u3001\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308c\u3070\u3001\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u4eba\u304c\u5897\u3048\u305f\u308a\u3001\u30b5\u30a4\u30c8\u3078\u306e\u6ede\u5728\u6642\u9593\u304c\u9577\u304f\u306a\u3063\u305f\u308a\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9593\u63a5\u7684\u306aSEO\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u3001\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3048\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<!-- Widget Shortcode --><div id=\"custom_html-5\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><p class=\"ta-c\"><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol5\/\"onClick=\"gtag('event', 'click', {'event_category': 'click', 'event_label':'\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4_\u6210\u529f\u4e8b\u4f8b', 'value': '0'});\"\t><img decoding=\"async\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2022\/10\/banner-main-download.jpg\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u6210\u529f\u4e8b\u4f8b\u96c6\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\/><\/a><\/p><\/div><\/div><!-- \/Widget Shortcode -->\n<h2><span id=\"GoogleSEOE-E-A-T\">Google\u304cSEO\u3067E-E-A-T\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u7406\u7531<\/span><\/h2>\n<p>Google\u304cSEO\u3067E-E-A-T\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u7406\u7531\u306f\u3001Google\u306e\u4fe1\u983c\u6027\u5411\u4e0a\u3084\u5229\u7528\u8005\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u308c\u306f<span style=\"color: #ff0000;\">\u73fe\u4ee3\u306eGoogle\u691c\u7d22\u3067\u306f\u60c5\u5831\u306e\u767a\u4fe1\u8005\u304c\u98fd\u548c\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30b5\u30a4\u30c8\u3092\u4fe1\u983c\u3057\u3066\u3044\u3044\u304b\u306e\u5224\u65ad\u304c\u3064\u304d\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u308b<\/span>\u3053\u3068\u3068\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>E-E-A-T\u304c\u512a\u308c\u3066\u3044\u308b\u5c02\u9580\u6027\u3084\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304c\u76f8\u5bfe\u7684\u306b\u8a55\u4fa1\u3055\u308c\u308c\u3070\u3001\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u533b\u5e2b\u304c\u76e3\u4fee\u3057\u305f\u8a18\u4e8b\u3084\u3001\u5b9f\u7e3e\u306e\u3042\u308b\u533b\u7642\u6a5f\u95a2\u306e\u60c5\u5831\u306fE-E-A-T\u304c\u9ad8\u304f\u3001\u691c\u7d22\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<p>E-E-A-T\u304c\u62c5\u4fdd\u3055\u308c\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u72b6\u614b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3082\u9ad8\u3044\u305f\u3081\u3001Google\u3078\u306e\u8a55\u4fa1\u3082\u4e0a\u304c\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<!-- Widget Shortcode --><div id=\"custom_html-5\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><p class=\"ta-c\"><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol5\/\"onClick=\"gtag('event', 'click', {'event_category': 'click', 'event_label':'\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4_\u6210\u529f\u4e8b\u4f8b', 'value': '0'});\"\t><img decoding=\"async\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2022\/10\/banner-main-download.jpg\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u6210\u529f\u4e8b\u4f8b\u96c6\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\/><\/a><\/p><\/div><\/div><!-- \/Widget Shortcode -->\n<h2><span id=\"E-E-A-T-2\">E-E-A-T\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u8003\u3048\u65b9<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8312\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2170751553-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2170751553-1-scaled.jpg 2560w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2170751553-1-300x169.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2170751553-1-1024x576.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2170751553-1-768x432.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2170751553-1-1536x864.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2170751553-1-2048x1152.jpg 2048w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/06\/shutterstock_2170751553-1-1568x882.jpg 1568w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>SEO\u52b9\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001E-E-A-T\u3092\u62c5\u4fdd\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u7ae0\u3067\u306f\u3001E-E-A-T\u306e\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u3084\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u7d4c\u9a13\uff08Experience\uff09\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/h3>\n<p>\u7d4c\u9a13\uff08Experience\uff09\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u76db\u308a\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u306f\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u81ea\u793e\u5546\u54c1\u306e\u7d39\u4ecb\u8a18\u4e8b\u3067\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3084\u4f7f\u7528\u4f8b\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u4f53\u9a13\u8ac7\u3084\u5177\u4f53\u7684\u306a\u4f7f\u7528\u611f\u3092\u8a73\u3057\u304f\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3067\u3001\u8aad\u8005\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u5b9f\u969b\u306e\u5199\u771f\u3084\u52d5\u753b\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3082\u3001\u3088\u308a\u8aac\u5f97\u529b\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5c02\u9580\u6027\uff08Expertise\uff09\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/h3>\n<p>E-E-A-T\u306e\u5c02\u9580\u6027\uff08Expertise\uff09\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 30.019%; background-color: #000000; border-color: #000000;\"><strong><span style=\"color: #ffffff;\">\u65b9\u6cd5<\/span><\/strong><\/td>\n<td style=\"width: 69.981%; background-color: #000000; border-color: #000000;\"><strong><span style=\"color: #ffffff;\">\u5177\u4f53\u4f8b<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff;\">\u30c6\u30fc\u30de\u3084\u30b8\u30e3\u30f3\u30eb\u306b\u7279\u5316\u3059\u308b<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff;\">\u5065\u5eb7\u30b5\u30a4\u30c8\u306a\u3089\u7279\u5b9a\u306e\u75c5\u6c17\u3084\u5065\u5eb7\u6cd5\u306b\u3064\u3044\u3066\u6df1\u6398\u308a\u3059\u308b\u8a18\u4e8b\u3092\u4f5c\u6210\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff;\">\u5185\u90e8\u30ea\u30f3\u30af\u3092\u6d3b\u7528\u3059\u308b<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff;\">\u95a2\u9023\u3059\u308b\u8a18\u4e8b\u540c\u58eb\u3092\u5185\u90e8\u30ea\u30f3\u30af\u3067\u3064\u306a\u304e\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u95a2\u9023\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff;\">\u7de8\u96c6\u30dd\u30ea\u30b7\u30fc\u3092\u958b\u793a\u3059\u308b<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff;\">\u7de8\u96c6\u30dd\u30ea\u30b7\u30fc\u3084\u60c5\u5831\u53ce\u96c6\u65b9\u6cd5\u3092\u30b5\u30a4\u30c8\u5185\u3067\u660e\u793a\u3057\u3001\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff;\"><span style=\"font-weight: 400;\">\u4e00\u6b21\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b<\/span><\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff;\">\u5c02\u9580\u5bb6\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u72ec\u81ea\u306e\u30ea\u30b5\u30fc\u30c1\u7d50\u679c\u3092\u8a18\u4e8b\u306b\u76db\u308a\u8fbc\u307f\u3001\u72ec\u81ea\u6027\u3068\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e0a\u8a18\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/h3>\n<p>\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u3092\u9ad8\u3081\u308b\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e3\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 156px;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<td style=\"width: 30.019%; background-color: #000000; border-color: #000000; height: 39px;\"><strong><span style=\"color: #ffffff;\">\u65b9\u6cd5<\/span><\/strong><\/td>\n<td style=\"width: 69.981%; background-color: #000000; border-color: #000000; height: 39px;\"><strong><span style=\"color: #ffffff;\">\u5177\u4f53\u4f8b<\/span><\/strong><\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff; height: 39px;\">SNS\u3084\u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u3067\u5ba3\u4f1d\u3059\u308b<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff; height: 39px;\">X\uff08\u65e7\uff1aTwitter\uff09\u3084Facebook\u3067\u6709\u76ca\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3001\u8a8d\u77e5\u3092\u9ad8\u3081\u3066\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u904b\u55b6\u8005\u60c5\u5831\u3092\u958b\u793a\u3059\u308b<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30b5\u30a4\u30c8\u306b\u904b\u55b6\u4f1a\u793e\u540d\u3084\u76e3\u4fee\u8005\u3001\u57f7\u7b46\u8005\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30da\u30fc\u30b8\u3092\u8a2d\u3051\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u696d\u754c\u95a2\u9023\u306e\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u304b\u3089\u306e\u30ea\u30f3\u30af\u3092\u5f97\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306b\u3088\u3063\u3066\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/h3>\n<p>\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5185\u5bb9\u304c\u6b63\u78ba\u3067\u5b89\u5168\u306a\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 156px;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<td style=\"width: 30.019%; background-color: #000000; border-color: #000000; height: 39px;\"><strong><span style=\"color: #ffffff;\">\u65b9\u6cd5<\/span><\/strong><\/td>\n<td style=\"width: 69.981%; background-color: #000000; border-color: #000000; height: 39px;\"><strong><span style=\"color: #ffffff;\">\u5177\u4f53\u4f8b<\/span><\/strong><\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u6b63\u78ba\u306a\u60c5\u5831\u306e\u63d0\u4f9b<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff; height: 39px;\">X\uff08\u65e7\uff1aTwitter\uff09\u3084Facebook\u3067\u6709\u76ca\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3001\u8a8d\u77e5\u3092\u9ad8\u3081\u3066\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u904b\u55b6\u8005\u60c5\u5831\u306e\u660e\u793a<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30b5\u30a4\u30c8\u306b\u904b\u55b6\u4f1a\u793e\u540d\u3084\u76e3\u4fee\u8005\u3001\u57f7\u7b46\u8005\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30da\u30fc\u30b8\u3092\u8a2d\u3051\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u306e\u660e\u8a18<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u696d\u754c\u95a2\u9023\u306e\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u304b\u3089\u306e\u30ea\u30f3\u30af\u3092\u5f97\u308b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30.019%; border-color: #000000; background-color: #ffffff;\">SSL\u8a3c\u660e\u66f8\u306e\u5c0e\u5165<\/td>\n<td style=\"width: 69.981%; border-color: #000000; background-color: #ffffff;\">\u901a\u4fe1\u30c7\u30fc\u30bf\u306e\u6697\u53f7\u5316\u3092\u884c\u3046\u305f\u3081\u306e\u96fb\u5b50\u8a3c\u660e\u66f8\u3092\u5c0e\u5165\u3057\u3001\u30b5\u30a4\u30c8\u306e\u901a\u4fe1\u3092\u6697\u53f7\u5316\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e0a\u8a18\u306e\u65b9\u6cd5\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<!-- Widget Shortcode --><div id=\"custom_html-5\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><p class=\"ta-c\"><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol5\/\"onClick=\"gtag('event', 'click', {'event_category': 'click', 'event_label':'\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4_\u6210\u529f\u4e8b\u4f8b', 'value': '0'});\"\t><img decoding=\"async\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2022\/10\/banner-main-download.jpg\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u6210\u529f\u4e8b\u4f8b\u96c6\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\/><\/a><\/p><\/div><\/div><!-- \/Widget Shortcode -->\n<h2><span id=\"E-E-A-TSEO-2\">E-E-A-T\u3092\u6700\u9069\u5316\u3057\u305fSEO\u306e\u6210\u529f\u4e8b\u4f8b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8265\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2133397111.jpg\" alt=\"\" width=\"1000\" height=\"572\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2133397111.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2133397111-300x172.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2133397111-768x439.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>E-E-A-T\u3092\u6700\u9069\u5316\u3057\u305fSEO\u306e\u6210\u529f\u4e8b\u4f8b\u30922\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u30fb\u30d8\u30eb\u30b9\u30b1\u30a2\u5206\u91ce\u306e\u6210\u529f\u4e8b\u4f8b<br 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href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<!-- Widget Shortcode --><div id=\"custom_html-5\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><p class=\"ta-c\"><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol5\/\"onClick=\"gtag('event', 'click', {'event_category': 'click', 'event_label':'\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4_\u6210\u529f\u4e8b\u4f8b', 'value': '0'});\"\t><img decoding=\"async\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2022\/10\/banner-main-download.jpg\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u6210\u529f\u4e8b\u4f8b\u96c6\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\/><\/a><\/p><\/div><\/div><!-- \/Widget Shortcode -->\n<h2><span id=\"i\">\u307e\u3068\u3081<\/span><\/h2>\n<p>E-E-A-T\u306f\u7d4c\u9a13\uff08Experience\uff09\u3001\u5c02\u9580\u6027\uff08Expertise\uff09\u3001\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u3001\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u6210\u308a\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>E-E-A-T\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u5f97\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u9069\u5207\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>E-E-A-T\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3088\u304f\u7406\u89e3\u3057\u3066\u5b9f\u8df5\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4fa1\u5024\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><iframe 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Note\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30ce\u30fc\u30c8\uff09\" \/>\n<meta property=\"og:description\" content=\"\u300cSEO\uff08Search Engine Optimization \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u5bfe\u7b56\u306bE-E-A-T\u304c\u91cd\u8981\u3068\u805e\u304f\u3082\u306e\u306e\u3001\u4f55\u3092\u3057\u305f\u3089\u826f\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002  \u8fd1\u5e74\u3001Google\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u307e\u3059\u307e\u3059\u6d17\u7df4\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u304c\u53b3\u683c\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002  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