{"id":8077,"date":"2025-03-03T14:40:22","date_gmt":"2025-03-03T05:40:22","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/?p=8077"},"modified":"2025-06-30T22:40:20","modified_gmt":"2025-06-30T13:40:20","slug":"content-marketing-btob","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/content-marketing-btob\/","title":{"rendered":"\u3010BtoB\u5411\u3051\u3011\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u306e\u79d8\u8a23\u30fb\u9032\u3081\u65b9\u30fb\u4e8b\u4f8b\u3092\u7d39\u4ecb"},"content":{"rendered":"<!-- Widget Shortcode --><div id=\"custom_html-17\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><div class=\"cta-wrapper\">\r\n  <div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-184692600343\"\r\n    style=\"max-width:100%; max-height:100%; width:700px;height:527.5208435058594px\" data-hubspot-wrapper-cta-id=\"184692600343\">\r\n    <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLrMfiFiwL%2FYc65P72GQYJkeUZcb19ZBLcAq7Ws30qDGvGT3iwRS5GxxZeOEYaM3p45551qR0WtTLQqrLbLMQO2nfwUmdInisB3py5JdFB7EAUqgYdVItEpjEEJuEbD3yjPJgqT59JAzB3PqUGI6wVv4JD4VUOO1hIzxkAd2Q%3D%3D&webInteractiveContentId=184692600343&portalId=23212435\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n      <img decoding=\"async\" alt=\"&#12507;&#12527;&#12452;&#12488;&#12506;&#12540;&#12497;&#12540;_&#12467;&#12531;&#12486;&#12531;&#12484;&#12510;&#12540;&#12465;&#12486;&#12451;&#12531;&#12464;&#12398;&#22987;&#12417;&#26041;&#12460;&#12452;&#12489; (1)\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23212435\/interactive-184692600343.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n        onerror=\"this.style.display='none'\" \/>\r\n    <\/a>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n  .cta-wrapper {\r\n    display: flex;\r\n    justify-content: center;\r\n    align-items: center;\r\n    margin: 40px 0; \/* \u4e0a\u4e0b\u306e\u4f59\u767d *\/\r\n    text-align: center;\r\n  }\r\n<\/style><\/div><\/div><!-- \/Widget Shortcode -->\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#BtoB\">BtoB\u5411\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c<\/a><\/li><li><a href=\"#BtoB-2\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5<\/a><\/li><li><a href=\"#BtoB-3\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9<\/a><\/li><li><a href=\"#BtoB-4\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li><li><a href=\"#BtoB-5\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u79d8\u8a23<\/a><\/li><li><a href=\"#i\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"BtoB\">BtoB\u5411\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9748\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2476823445.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2476823445.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2476823445-300x150.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2476823445-768x384.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>BtoB\u5411\u3051\u306e<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-content-marketing\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>\u306f\u3001\u4e3b\u306b\u4f01\u696d\u9593\u53d6\u5f15\u306b\u304a\u3044\u3066\u898b\u8fbc\u307f\u9867\u5ba2\u3084\u65e2\u5b58\u9867\u5ba2\u306b\u3001\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u3044\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u5358\u306a\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u58f2\u308a\u8fbc\u307f\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u3084\u30ce\u30a6\u30cf\u30a6\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001BtoB\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304cBtoB\u306b\u6709\u52b9\u306a\u7406\u7531<\/h3>\n<p>BtoB\u5411\u3051\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531\u306f\u3001BtoC\u5546\u6750\u3068\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>BtoC\u3067\u306f\u6d88\u8cbb\u8005\u304c\u500b\u4eba\u7684\u306a\u597d\u307f\u3084\u611f\u60c5\u3067\u8cfc\u5165\u3092\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001BtoB\u5411\u3051\u5546\u6750\u306f\u3001\u8907\u6570\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304c\u95a2\u4e0e\u3057\u3001\u3088\u308a\u9577\u671f\u7684\u3067\u614e\u91cd\u306a\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001<span style=\"color: #ff0000;\">\u30ea\u30fc\u30c9\u5275\u51fa\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981<\/span>\u3067\u3059\u3002\u3053\u306e\u6d41\u308c\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3069\u306e\u6bb5\u968e\u3067\u3082\u975e\u5e38\u306b\u6709\u52b9\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8081 size-full\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/\u8cc7\u6599-1.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/\u8cc7\u6599-1.png 1920w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/\u8cc7\u6599-1-300x169.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/\u8cc7\u6599-1-1024x576.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/\u8cc7\u6599-1-768x432.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/\u8cc7\u6599-1-1536x864.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/\u8cc7\u6599-1-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-contents\/\">\u30b3\u30f3\u30c6\u30f3\u30c4<\/a><\/span>\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306a\u53d7\u6ce8\u3078\u3068\u3064\u306a\u304c\u308b\u30b9\u30e0\u30fc\u30ba\u306a\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u652f\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30d5\u30a1\u30cd\u30eb\u306e\u3069\u306e\u6bb5\u968e\u3067\u3082\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3>BtoB\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272<\/h3>\n<p>\u524d\u8ff0\u306e\u901a\u308a\u3001BtoB\u3067\u306f\u4e00\u822c\u7684\u306b\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u304f\u3001\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u95a2\u4e0e\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001BtoB\u306b\u304a\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001<span style=\"color: #ff0000;\">\u5404\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3084\u610f\u601d\u6c7a\u5b9a\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u300d\u304c\u975e\u5e38\u306b\u91cd\u8981<\/span>\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9745 size-full\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u767a\u4fe1.png\" alt=\"BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u767a\u4fe1\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u767a\u4fe1.png 1920w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u767a\u4fe1-300x169.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u767a\u4fe1-1024x576.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u767a\u4fe1-768x432.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u767a\u4fe1-1536x864.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u767a\u4fe1-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u5404\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3084\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u7279\u6709\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6bb5\u968e\u3092\u8e0f\u3093\u3060\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u306f\u3001BtoB\u7279\u6709\u306e\u9577\u3044\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u3057\u3001<span style=\"color: #ff0000;\">\u8cfc\u5165\u5f8c\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u3084\u9867\u5ba2\u306e\u9577\u671f\u7684\u306a\u7dad\u6301<\/span>\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u696d\u754c\u3084\u5f79\u8077\u3054\u3068\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u300d\u306f\u3001BtoB\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u3088\u308a\u78ba\u5b9f\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u6226\u7565\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-contents\/\">\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u306f\u3069\u3093\u306a\u3082\u306e\uff1f\u610f\u5473\u30fb\u76ee\u7684\u30fb\u7a2e\u985e\u30fb\u5177\u4f53\u4f8b\u3092\u89e3\u8aac<\/a><\/span><\/p>\n<\/div>\n<h2><span id=\"BtoB-2\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9749\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2366468995.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2366468995.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2366468995-300x169.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2366468995-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>BtoB\u4f01\u696d\u306b\u6709\u52b9\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4SEO<br \/>\n\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u5236\u4f5c<br \/>\n\u30fb\u30e1\u30fc\u30eb\u914d\u4fe1<br \/>\n\u30fb\u4e8b\u4f8b\u30b3\u30f3\u30c6\u30f3\u30c4<br \/>\n\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc<\/p>\n<p>\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001BtoB\u4f01\u696d\u306f\u3088\u308a\u5e83\u7bc4\u56f2\u306e\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3001\u95a2\u4fc2\u6027\u3092\u7bc9\u304d\u306a\u304c\u3089\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30b3\u30f3\u30c6\u30f3\u30c4SEO<\/h3>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-content-seo\/\">\u30b3\u30f3\u30c6\u30f3\u30c4SEO<\/a><\/span>\u3068\u306f\u3001<span style=\"color: #ff0000;\">\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u306a\u3069\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e\u6d41\u5165\u3092\u5897\u3084\u3059\u624b\u6cd5<\/span>\u3067\u3059\u3002\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e\u81ea\u7136\u6d41\u5165\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u3001\u8cea\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u306e\u547c\u3073\u8fbc\u307f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30bf\u30a4\u30c8\u30eb\u306e\u8a2d\u5b9a\u3001\u30e1\u30bf\u30bf\u30b0\u306e\u8a2d\u5b9a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u5411\u4e0a\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/seo-btob\/\">\u30102025\u5e74\u7248\u3011BtoB\u5411\u3051SEO\u59cb\u3081\u65b9\u30ac\u30a4\u30c9\uff01\u76f8\u6027\u30fb\u6226\u7565\u30fb\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/span><\/p>\n<\/div>\n<h3>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u5236\u4f5c<\/h3>\n<p>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068\u306f\u3001<strong>\u4f01\u696d\u304c\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u63d0\u4f9b\u3059\u308b\u8cc7\u6599<\/strong>\u3067\u3059\u3002\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3001\u9867\u5ba2\u306e\u691c\u8a0e\u6bb5\u968e\u3067\u91cd\u8981\u306a\u60c5\u5831\u6e90\u3068\u306a\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u305f\u3081\u306b\u306f\u3001<span style=\"color: #ff0000;\">\u9867\u5ba2\u306e\u554f\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u7d71\u8a08\u30c7\u30fc\u30bf\u3084\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u3001\u5b9f\u7528\u7684\u306a\u60c5\u5831\u306e\u8a18\u8f09<\/span>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u901a\u5e38\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u308bPDF\u3084\u3001\u30d1\u30ef\u30fc\u30dd\u30a4\u30f3\u30c8\u5f62\u5f0f\u3067\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u914d\u4fe1<\/h3>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001<span style=\"color: #ff0000;\">\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u8cfc\u8cb7\u3092\u4fc3\u3057\u305f\u308a\u3001\u95a2\u4fc2\u3092\u7bc9\u3044\u305f\u308a\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>SNS\u304c\u666e\u53ca\u3057\u305f\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3082\u3001\u30e1\u30fc\u30eb\u306f\u50cd\u304d\u4e16\u4ee3\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u3068\u304f\u306bBtoB\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7a2e\u985e\u306b\u306f\u3001\u30e1\u30fc\u30eb\u5e83\u544a\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306f\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u304c\u4f7f\u3044\u6163\u308c\u3066\u3044\u308b\u305f\u3081\u3001<strong>\u307b\u304b\u306e\u65bd\u7b56\u306b\u6bd4\u3079\u3066\u5b9f\u884c\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u4f4e\u3044\u3053\u3068\u3082\u30e1\u30ea\u30c3\u30c8<\/strong>\u3067\u3059\u3002<\/p>\n<h3>\u4e8b\u4f8b\u30b3\u30f3\u30c6\u30f3\u30c4<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9489\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/10.jpg\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\uff1a\u6d3b\u7528\u4f8b\uff1a\u5c0e\u5165\u4e8b\u4f8b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/10.jpg 1920w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/10-300x169.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/10-1024x576.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/10-768x432.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/10-1536x864.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/10-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u4e8b\u4f8b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001<span style=\"color: #ff0000;\">\u5c0e\u5165\u4e8b\u4f8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u3063\u3066\u9867\u5ba2\u306b\u5229\u7528\u30a4\u30e1\u30fc\u30b8\u3084\u4fe1\u983c\u6027\u3092\u4f1d\u3048\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u88fd\u54c1\u306b\u3088\u3063\u3066\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u3092\u4e0a\u3052\u305f\u304b\u3092\u660e\u78ba\u306b\u793a\u3059\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u81ea\u793e\u3067\u306e\u5c0e\u5165\u30a4\u30e1\u30fc\u30b8\u3092\u5177\u4f53\u5316\u3067\u304d\u3001\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n<p>\u5c0e\u5165\u4e8b\u4f8b\u306b\u306f<strong>\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60f3\u3084\u58f0\u3092\u63b2\u8f09\u3059\u308b\u3068\u3088\u308a\u52b9\u679c\u7684<\/strong>\u3067\u3059\u3002\u30ea\u30a2\u30eb\u306a\u58f0\u3092\u63b2\u8f09\u3059\u308b\u3068\u9867\u5ba2\u306e\u4e0d\u5b89\u3084\u7591\u554f\u306e\u89e3\u6d88\u306b\u3064\u306a\u304c\u308a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4fe1\u983c\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/introduction-case-interview\/\">\u5c0e\u5165\u4e8b\u4f8b\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a18\u4e8b\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u96c6\u5ba2\u30a2\u30c3\u30d7\uff01\u52b9\u679c\u3084\u6ce8\u610f\u70b9\u3092\u89e3\u8aac<\/a><\/span><\/p>\n<\/div>\n<h3>\u30a6\u30a7\u30d3\u30ca\u30fc<\/h3>\n<p>\u30a6\u30a7\u30d3\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001<span style=\"color: #ff0000;\">\u30a6\u30a7\u30d3\u30ca\u30fc\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u884c\u308f\u308c\u308b\u30bb\u30df\u30ca\u30fc\u3084\u8b1b\u7fa9\uff09\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u958b\u50ac\u3067\u304d\u308b\u305f\u3081\u3001\u5834\u6240\u3084\u8ddd\u96e2\u3092\u6c17\u306b\u305b\u305a\u4e16\u754c\u4e2d\u306e\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u60c5\u5831\u63d0\u4f9b\u3060\u3051\u3067\u306a\u304f<strong>\u53c2\u52a0\u8005\u3068\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b\u70b9\u3082\u30e1\u30ea\u30c3\u30c8<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u53c2\u52a0\u8005\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8cea\u554f\u3084\u30b3\u30e1\u30f3\u30c8\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u53c2\u52a0\u8005\u3068\u6df1\u3044\u95a2\u4fc2\u3092\u7bc9\u304f\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<!-- Widget Shortcode --><div id=\"custom_html-5\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><p class=\"ta-c\"><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol5\/\"onClick=\"gtag('event', 'click', {'event_category': 'click', 'event_label':'\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4_\u6210\u529f\u4e8b\u4f8b', 'value': '0'});\"\t><img decoding=\"async\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2022\/10\/banner-main-download.jpg\" alt=\"\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u6210\u529f\u4e8b\u4f8b\u96c6\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\/><\/a><\/p><\/div><\/div><!-- \/Widget Shortcode -->\n<h2><span id=\"BtoB-3\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9750\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_1476118739.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_1476118739.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_1476118739-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_1476118739-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c0e\u5165\u306f\u3001\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>1.\u76ee\u7684\u306e\u660e\u78ba\u5316<br \/>\n2.\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a<br \/>\n3.\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4f5c\u6210<br \/>\n4.KPI\u306e\u8a2d\u5b9a<br \/>\n5.\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30fb\u516c\u958b<br 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style=\"color: #ff0000;\">\u7d99\u7d9a\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u3044\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089\u3067\u306f\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b<\/span>\u3068\u3001\u5e83\u544a\u3068\u3042\u308f\u305b\u3066\u65bd\u7b56\u306e\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>2.\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9629\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/SEO\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u91cd\u8981\u6027.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/SEO\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u91cd\u8981\u6027.jpg 1920w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/SEO\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u91cd\u8981\u6027-300x169.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/SEO\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u91cd\u8981\u6027-1024x576.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/SEO\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u91cd\u8981\u6027-768x432.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/SEO\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u91cd\u8981\u6027-1536x864.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/01\/SEO\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u91cd\u8981\u6027-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u3001\u7d30\u304b\u306a\u60c5\u5831\u3092\u8a2d\u5b9a\u3057\u305f\u67b6\u7a7a\u306e\u4eba\u7269\u50cf\u3067\u3059\u3002<\/p>\n<p>BtoB\u3067\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u5546\u8ac7\u306a\u3069\u3092\u5b9f\u969b\u306b\u884c\u3046\u4f01\u696d\u62c5\u5f53\u8005\u3068\u6240\u5c5e\u4f01\u696d\u306e\u30da\u30eb\u30bd\u30ca\u3092\u305d\u308c\u305e\u308c\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u62b1\u3048\u308b\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306a\u3069\u3092\u63a8\u6e2c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #000000; height: 117px;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<td style=\"width: 35.5661%; border-color: #000000; text-align: center; background-color: #000000; height: 39px;\"><strong><span style=\"color: #ffffff;\">\u5bfe\u8c61<\/span><\/strong><\/td>\n<td style=\"width: 64.4339%; border-color: #000000; text-align: center; background-color: #000000; height: 39px;\"><strong><span style=\"color: #ffffff;\">\u9805\u76ee<\/span><\/strong><\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 35.5661%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u4eba\u7269\u50cf<\/td>\n<td style=\"width: 64.4339%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u6027\u5225<br \/>\n\u30fb\u5e74\u9f62<br \/>\n\u30fb\u62c5\u5f53\u90e8\u7f72<br \/>\n\u30fb\u5f79\u8077<br \/>\n\u30fb\u6c7a\u88c1\u6a29\u306e\u6709\u7121<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 35.5661%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u4f01\u696d<\/td>\n<td style=\"width: 64.4339%; border-color: #000000; background-color: #ffffff; height: 39px;\">\u30fb\u696d\u7a2e<br \/>\n\u30fb\u5275\u696d\u5e74\u6570<br \/>\n\u30fb\u58f2\u4e0a\u306e\u898f\u6a21<br \/>\n\u30fb\u5f93\u696d\u54e1\u6570<br \/>\n\u30fb\u793e\u98a8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u904e\u53bb\u306e\u5546\u8ac7\u30c7\u30fc\u30bf\u3084\u55b6\u696d\u62c5\u5f53\u8005\u3078\u306e\u805e\u304d\u53d6\u308a\u3001\u696d\u754c\u7d19\u306e\u6700\u65b0\u60c5\u5831\u306a\u3069\u3092\u3082\u3068\u306b\u691c\u8a0e\u3059\u308b\u3068\u7cbe\u5ea6\u306e\u9ad8\u3044\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/persona-marketing\/\">5\u5206\u3067\u7406\u89e3\uff01\u30da\u30eb\u30bd\u30ca\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u4f5c\u308a\u65b9\u3084\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/span><\/p>\n<\/div>\n<h3>3.\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4f5c\u6210<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9091\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a-.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4e8b\u4f8b\" width=\"786\" height=\"720\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a-.jpg 786w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a--300x275.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/10\/\u30ab\u30b9\u30bf\u30de\u30fc\u30b7\u3099\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d5\u309a--768x704.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" 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style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-customer-journey\/\">\u3010\u4e8b\u4f8b\u3042\u308a\u3011\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u610f\u5473\u3084\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3092\u7d39\u4ecb<\/a><\/span><\/p>\n<\/div>\n<h3>4.KPI\u306e\u8a2d\u5b9a<\/h3>\n<p>KGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3092\u3082\u3068\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3054\u3068\u306b\u9054\u6210\u3059\u3079\u304dKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002KPI\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u65bd\u7b56\u306e\u65b9\u5411\u6027\u3084\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u96c6\u5ba2\u304c\u76ee\u7684\u306e<span style=\"color: #ff0000;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306eKPI\u306b\u306fPV\u6570\u3084\u554f\u3044\u5408\u308f\u305b\u6570\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306a\u3069\u3092\u8a2d\u5b9a<\/span>\u3057\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u58f2\u4e0a\u5411\u4e0a\u304c\u76ee\u7684\u306e\u5834\u5408\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u7372\u5f97\u3059\u308b\u5546\u8ac7\u6570\u3084\u9867\u5ba2\u5358\u4fa1\u306a\u3069\u304cKPI\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u3082\u3057PV\u6570\u3092\u5897\u3084\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u307e\u305a\u306f\u6f5c\u5728\u5c64\u3092\u5e45\u5e83\u304f\u96c6\u3081\u308b\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306b\u529b\u3092\u5165\u308c\u308b\u306a\u3069\u3001KPI\u306b\u57fa\u3065\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/content-marketing-kpi\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u5b9a\u306e\u624b\u9806\u3068\u306f\uff1f\u5177\u4f53\u4f8b\u3092\u4ea4\u3048\u3066\u89e3\u8aac<\/a><\/span><\/p>\n<\/div>\n<h3>5.\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30fb\u516c\u958b<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3084KPI\u30fbKGI\u3092\u3082\u3068\u306b\u4f5c\u6210\u3059\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6c7a\u3081\u3001\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u3082\u306e\u304b\u3089\u4f5c\u6210\u30fb\u516c\u958b\u3057\u307e\u3057\u3087\u3046\u3002BtoB\u306f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u307e\u3067\u306b\u8907\u6570\u4eba\u304c\u95a2\u4e0e\u3059\u308b\u306e\u3067\u3001\u8ab0\u3082\u304c\u7d0d\u5f97\u3057\u3084\u3059\u3044\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u3064\u306a\u304c\u308b\u30ce\u30a6\u30cf\u30a6\u3084\u6700\u65b0\u306e\u696d\u754c\u52d5\u5411\u306a\u3069\u3001\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4ed6\u90e8\u7f72\u306b\u3082\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u3064\u3064\u3001\u81ea\u793e\u306a\u3089\u3067\u306f\u306e\u5c02\u9580\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u76db\u308a\u8fbc\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3054\u3068\u306b\u3001<span style=\"color: #ff0000;\">\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u671f\u5f85\u3059\u308b\u884c\u52d5\u3092\u691c\u8a0e\u3057\u305f\u4e0a\u3067\u3001\u30d0\u30ca\u30fc\u3084\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u306eCTA\u3092\u8a2d\u7f6e<\/span>\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u305b\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/content_creation\/\">\u6210\u529f\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3068\u306f\uff1f8\u7a2e\u985e\u306e\u76ee\u7684\u30fb\u6d41\u308c\u30fb\u30dd\u30a4\u30f3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/span><\/p>\n<\/div>\n<h3>6.\u52b9\u679c\u6e2c\u5b9a\u30fb\u6539\u5584<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3057\u305f\u3089\u3001<span style=\"color: #ff0000;\">KPI\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3001\u73fe\u72b6\u628a\u63e1\u3068\u6539\u5584\u70b9\u306e\u6d17\u3044\u51fa\u3057\u3092\u884c\u3044\u307e\u3057\u3087\u3046<\/span>\u3002KPI\u304c\u672a\u9054\u306e\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1\u65b9\u6cd5\u3084\u5185\u5bb9\u306a\u3069\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u305f\u4e0a\u3067\u65b9\u91dd\u3092\u898b\u76f4\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u304c\u591a\u304f\u3066\u3082\u5546\u8ac7\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u5185\u5bb9\u304c\u30cb\u30fc\u30ba\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u3001\u8aad\u3080\u3060\u3051\u3067\u6e80\u8db3\u3055\u308c\u3066\u3044\u308b\u306a\u3069\u306e\u539f\u56e0\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5185\u5bb9\u306e\u898b\u76f4\u3057\u3084\u3001\u53d6\u5f97\u3057\u305f\u60c5\u5831\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u3068\u3044\u3063\u305f\u8ffd\u52a0\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001<span style=\"color: #ff0000;\">KPI\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u305d\u306e\u7406\u7531\u3092\u7279\u5b9a\u3057\u3001\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u3084\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u898b\u76f4\u3057\u306e\u53c2\u8003<\/span>\u306b\u3057\u305f\u308a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/contents_result\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u3068\u306f\uff1f\u8a55\u4fa1\u6307\u6a19\u3084\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb<\/a><\/span><\/p>\n<\/div>\n<h2><span id=\"BtoB-4\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8088\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/image6-1024x633.jpg\" alt=\"\" width=\"640\" height=\"396\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/image6-1024x633.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/image6-300x185.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/image6-768x475.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/image6-1536x950.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/image6-1568x970.jpg 1568w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/image6.jpg 1999w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u30924\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u4e8b\u4f8b\uff08\u30e6\u30df\u30eb\u30ea\u30f3\u30af\u682a\u5f0f\u4f1a\u793e\uff09<\/h3>\n<p>\u30e6\u30df\u30eb\u30ea\u30f3\u30af\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u300cCuenote\uff08\u30ad\u30e5\u30fc\u30ce\u30fc\u30c8\uff09\u300d\u3092\u4e2d\u5fc3\u306b\u4f01\u696d\u306b\u5bfe\u3057\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u3059\u3002\u540c\u793e\u3067\u306f\u3001\u5c0e\u5165\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3057\u305f\u3044\u3068\u3044\u3046\u9867\u5ba2\u306e\u58f0\u3092\u304d\u3063\u304b\u3051\u3068\u3057\u3066\u3001\u5c0e\u5165\u4e8b\u4f8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u62e1\u5145\u3092\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u696d\u7a2e\u30fb\u696d\u614b\u3054\u3068\u306e\u5c0e\u5165\u4e8b\u4f8b\u3092\u8aac\u660e\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6570\u3092\u5897\u3084\u3057\u305f\u7d50\u679c\u3001\u5546\u8ac7\u6a5f\u4f1a\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5c0e\u5165\u4e8b\u4f8b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u306b\u63b2\u8f09\u3057\u3066\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u55b6\u696d\u529b\u306e\u5411\u4e0a\u3082\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u51fa\u5178\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/archives\/work\/interview_30\">\u672a\u77e5\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a18\u4e8b\u5236\u4f5c\u3067\u5c0e\u5165\u4e8b\u4f8b\u306e\u516c\u958b\u6570\u304c\u500d\u5897\u3001\u9867\u5ba2\u306e\u58f0\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u6210\u529f\u4e8b\u4f8b<\/a><\/span><\/p>\n<h3>\u7d4c\u55b6\u30cf\u30c3\u30ab\u30fc\uff08freee\u682a\u5f0f\u4f1a\u793e\uff09<\/h3>\n<p>\u7d4c\u55b6\u30cf\u30c3\u30ab\u30fc\u306f\u3001freee\u682a\u5f0f\u4f1a\u793e\u304c\u904b\u55b6\u3059\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002<strong>\u4e2d\u5c0f\u304b\u3089\u4e2d\u5805\u4f01\u696d\u306e\u7d4c\u55b6\u8005\u3084\u8ca1\u52d9\u8cac\u4efb\u8005\u304c\u30bf\u30fc\u30b2\u30c3\u30c8<\/strong>\u3067\u3001\u7d4c\u55b6\u3084\u8ca1\u52d9\u306a\u3069\u306e\u5c02\u9580\u7684\u306a\u30c8\u30d4\u30c3\u30af\u3092\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u8a00\u8449\u3084\u5177\u4f53\u4f8b\u3092\u4f7f\u3063\u3066\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8a18\u4e8b\u4e0b\u90e8\u306b\u306f\u3001freee\u306e<span style=\"color: #ff0000;\">\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u304c\u60c5\u5831\u3084\u89e3\u8aac\u3068\u30ea\u30f3\u30af\u3057\u305f\u5f62\u3067\u7d39\u4ecb\u3055\u308c\u3066\u304a\u308a\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u3084\u5229\u7528\u4fc3\u9032\u306b\u6210\u529f<\/span>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>LIG\u30d6\u30ed\u30b0\uff08\u682a\u5f0f\u4f1a\u793eLIG\uff09<\/h3>\n<p>\u682a\u5f0f\u4f1a\u793eLIG\u304c\u904b\u55b6\u3059\u308bLIG\u30d6\u30ed\u30b0\u306f\u3001\u540c\u793e\u306e\u4e3b\u8981\u4e8b\u696d\u3067\u3042\u308bWeb\u5236\u4f5c\u3084\u30c7\u30b6\u30a4\u30f3\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002Web\u5236\u4f5c\u306e\u77e5\u8b58\u3084\u7d4c\u9a13\u3092\u3082\u3068\u306b\u3001<span style=\"color: #ff0000;\">LIG\u306e\u793e\u54e1\u81ea\u8eab\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u57f7\u7b46<\/span>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001LIG\u30d6\u30ed\u30b0\u3067\u306f\u6280\u8853\u7684\u306a\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u30d0\u30ba\uff08SNS\u3067\u306e\u62e1\u6563\uff09\u3092\u72d9\u3063\u305f\u9762\u767d\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3066\u3044\u308b<\/strong>\u70b9\u3082\u7279\u5fb4\u3067\u3059\u3002SNS\u3067\u306e\u62e1\u6563\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u62e1\u5927\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>LISKUL\uff08\u30bd\u30a6\u30eb\u30c9\u30a2\u30a6\u30c8\u682a\u5f0f\u4f1a\u793e\uff09<\/h3>\n<p>\u30bd\u30a6\u30eb\u30c9\u30a2\u30a6\u30c8\u682a\u5f0f\u4f1a\u793e\u306eLISKUL\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u304a\u308a\u3001<strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u57fa\u790e\u3084\u904b\u7528\u65b9\u6cd5\u306a\u3069\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span style=\"color: #ff0000;\">LISKUL\u81ea\u4f53\u304c600\u4ee5\u4e0a\u306e\u8a18\u4e8b\u3067\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4e0a\u4f4d\u8868\u793a\u306b\u6210\u529f<\/span>\u3057\u3066\u304a\u308a\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u6e90\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>HR\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30e9\u30dc\uff08\u682a\u5f0f\u4f1a\u793e\u30df\u30ca\u30b8\u30f3\uff09<\/h3>\n<p>1989\u5e74\u306b\u8a95\u751f\u3057\u305f\u682a\u5f0f\u4f1a\u793e\u30df\u30ca\u30b8\u30f3\u3067\u306f\u3001\u4eba\u4e8b\u95a2\u9023\u306e\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u306f\u3058\u3081\u3001\u30b7\u30b9\u30c6\u30e0\u63d0\u6848\u3084\u30ce\u30a6\u30cf\u30a6\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u3059\u3002\u4eba\u4e8b\u306e\u4ed5\u4e8b\u306f\u3001\u4f01\u696d\u306e\u898f\u6a21\u3084\u6642\u4ee3\u306e\u5909\u5316\u306b\u4f34\u3046\u52b4\u50cd\u74b0\u5883\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"color: #ff0000;\">\u4eba\u4e8b\u62c5\u5f53\u8005\u304c\u6301\u3064\u60a9\u307f\u3084\u8ab2\u984c\u3092\u30e1\u30c7\u30a3\u30a2\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u306a\u308b\u4f01\u696d\u62c5\u5f53\u8005\u3068\u306e\u63a5\u70b9\u3092\u4f5c\u308b\u305f\u3081\u5b9a\u671f\u7684\u306a\u60c5\u5831\u914d\u4fe1<\/span>\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u672a\u77e5\u682a\u5f0f\u4f1a\u793e\u306b\u3066\u30e1\u30c7\u30a3\u30a2\u306e\u8a18\u4e8b\u4f5c\u6210\u3092\u30b5\u30dd\u30fc\u30c8\u3002\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u4ee5\u524d\u3088\u308a\u5897\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u307b\u304b\u3001\u5177\u4f53\u7684\u306a\u672a\u77e5\u682a\u5f0f\u4f1a\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u306f\u4ee5\u4e0b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/contents-marketing-example\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b13\u9078\uff01BtoB\u30fbBtoC\u306e\u6210\u529f\u8981\u56e0\u3092\u89e3\u8aac<\/a><\/span><br \/>\n\u95a2\u9023\u8cc7\u6599\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol06\/\">\u201c\u30d5\u30a1\u30f3\u5f62\u6210\u578b\u201d\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3054\u6848\u5185<\/a>-\u672a\u77e5\u682a\u5f0f\u4f1a\u793e<\/span><\/p>\n<\/div>\n<h2><span id=\"BtoB-5\">BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u79d8\u8a23<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9751\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2119635755.jpg\" alt=\"\" width=\"1000\" height=\"527\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2119635755.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2119635755-300x158.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2024\/01\/shutterstock_2119635755-768x405.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>BtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u79d8\u8a23\u306b\u306f\u3001\u4ee5\u4e0b\u306e2\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002 \u30fb\u9577\u671f\u7684\u306b\u53d6\u308a\u7d44\u3081\u308b\u3088\u3046\u793e\u5185\u7406\u89e3\u3092\u5f97\u308b \u30fbSEO\u4ee5\u5916\u306e\u65bd\u7b56\u306b\u3082\u53d6\u308a\u7d44\u3080 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