{"id":6648,"date":"2021-06-30T15:36:12","date_gmt":"2021-06-30T06:36:12","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/?p=6648"},"modified":"2021-06-30T15:41:03","modified_gmt":"2021-06-30T06:41:03","slug":"brand_making","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/brand_making\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3068\u306f\uff5c\u610f\u5473\u3068\u9032\u3081\u65b9\u3068\u6ce8\u610f\u70b9\u3092\u89e3\u8aac"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u3059\u308b\u306b\u3042\u305f\u3063\u3066<\/a><\/li><li><a href=\"#i-2\">\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li><a href=\"#i-3\">\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306b\u7740\u624b\u3059\u308b\u524d\u306b<\/a><\/li><li><a href=\"#i-4\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u3059\u308b\u306b\u3042\u305f\u3063\u3066<\/span><\/h2>\n\n<p>\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306b\u7740\u624b\u3059\u308b\u5834\u5408\u3001\u307e\u305a\u5927\u524d\u63d0\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u3082\u3001\u307e\u3060\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u6c7a\u307e\u3063\u3066\u3044\u306a\u3044\u3002\u3042\u308b\u3044\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u57fa\u790e\u304b\u3089\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3092\u8aad\u3093\u3067\u304b\u3089\u6b21\u306b\u9032\u3093\u3067\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"E2ThV4ERAk\"><p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/branding_basics\/\">\u4eca\u66f4\u805e\u3051\u306a\u3044\uff1f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u4eca\u66f4\u805e\u3051\u306a\u3044\uff1f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3092\u5fb9\u5e95\u89e3\u8aac\uff01&#8221; &#8212; Contents Note\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30ce\u30fc\u30c8\uff09\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/branding_basics\/embed\/#?secret=zRruSWN84I#?secret=E2ThV4ERAk\" data-secret=\"E2ThV4ERAk\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3>\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3068\u306f\u4f55\u304b<\/h3>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1192132651-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5906\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1192132651-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1192132651-1024x683.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1192132651-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1192132651-768x512.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1192132651-1536x1024.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1192132651-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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style=\"color: 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href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n\n<h2><span id=\"i-2\">\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media2-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1753\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media2-1024x785.jpg\" alt=\"\" width=\"1024\" height=\"785\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media2-1024x785.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media2-300x230.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media2-768x589.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media2-1536x1178.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media2-2048x1571.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u624b\u6cd5\u3092\u3054\u7d39\u4ecb\u3002\u4ee5\u964d\u3067\u3001\uff13\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u8a00\u8a9e\u5316\u3059\u308b<\/h3>\n<p>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u8a00\u8a9e\u5316\u3059\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u300c\u3069\u3046\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u306a\u306e\uff1f\u300d\u306e\u554f\u3044\u306b\u5bfe\u3057\u3066\u306e\u7b54\u3048\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u5358\u306b\u300c\u5b89\u304f\u3066\u826f\u3044\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308b\u300d\u3067\u306f\u3001\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u8a00\u8a9e\u5316\u306f\u3001\u3042\u304f\u307e\u3067\u3082\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306a\u3089\u3067\u306f\u306e\u4fa1\u5024\u3092\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u305f\u3081\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\uff13\u3064\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30fb\u30d3\u30b8\u30e7\u30f3\u2026\u3069\u3093\u306a\u4e16\u754c\u89b3\u3092\u5b9f\u73fe\u3057\u305f\u3044\u304b\uff1f<\/p>\n<p>\u30fb\u30df\u30c3\u30b7\u30e7\u30f3\u2026\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u8ab2\u984c<\/p>\n<p>\u30fb\u30d0\u30ea\u30e5\u30fc\u2026\u6d88\u8cbb\u8005\u5074\u306b\u3082\u305f\u3089\u3055\u308c\u308b\u4fa1\u5024<\/p>\n<p>\u4e0a\u304b\u3089\u9806\u306b\u691c\u8a0e\u3057\u3066\u3001\u3057\u3063\u304b\u308a\u3068\u7df4\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\uff13\u3064\u306e\u8981\u7d20\u3092\u305d\u306e\u307e\u307e\u8aac\u660e\u3057\u3066\u3057\u307e\u3063\u3066\u306f\u3001\u9577\u304f\u306a\u308a\u3059\u304e\u3066\u3057\u307e\u3044\u307e\u3059\u3002<strong><span style=\"color: #ff0000;\">\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7c21\u6f54\u306b\u8aac\u660e\u3057\u3001\u306a\u304a\u304b\u3064\u899a\u3048\u3084\u3059\u3044\u3088\u3046\u306a\u30b9\u30ed\u30fc\u30ac\u30f3\u3068\u3057\u3066\u63b2\u3052\u308b\u307e\u3067\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a00\u8a9e\u5316\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/strong><\/p>\n<h3>\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08<\/h3>\n<p>\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u67b6\u7a7a\u306e\u4eba\u7269\u306e\u3053\u3068\u3002<\/p>\n<p>\u305f\u3060\u300c\uff13\uff10\u4ee3\u306e\u7537\u6027\u300d\u3068\u3044\u3046\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u4eba\u306e\u8da3\u5473\u3084\u793e\u4f1a\u7684\u30b9\u30c6\u30fc\u30bf\u30b9\u306a\u3069\u306e\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u60c5\u5831\u3001\u30cb\u30fc\u30ba\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u60a9\u307f\u306a\u3069\u3092\u8a73\u7d30\u304b\u3064\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001<strong><span style=\"color: #ff0000;\">\u4f8b\u3048\u307030\u301c40\u4ee3\u306e\u7537\u6027\u5411\u3051\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u306b\u304a\u3051\u308b\u30da\u30eb\u30bd\u30ca\u306e\u4f8b\u3092 \u898b\u3066\u307f\u307e\u3059\u3002<\/span><\/strong><\/p>\n<p>\u6027\u5225\uff1a\u7537\u6027<\/p>\n<p>\u5e74\u9f62\uff1a\uff13\uff14\u6b73<\/p>\n<p>\u8077\u696d\uff1a\u4f1a\u793e\u54e1<\/p>\n<p>\u5e74\u53ce\uff1a500\u301c600\u4e07\u5186<\/p>\n<p>\u8da3\u5473\uff1a\u91e3\u308a\u3084\u30d0\u30fc\u30d9\u30ad\u30e5\u30fc\u306a\u3069\u306e\u30a2\u30a6\u30c8\u30c9\u30a2<\/p>\n<p>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\uff1a\u65e2\u5a5a\u8005\u3067\u3001\u5c0f\u5b66\u751f\u306e\u5b50\u4f9b\u304c\u3044\u308b\u3002\u4f11\u65e5\u306f\u5bb6\u65cf\u3068\u5916\u306b\u51fa\u304b\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u53cb\u4eba\u3068\u3082\u7a4d\u6975\u7684\u306b\u4ea4\u6d41\u3057\u3066\u3044\u3066\u3001\u5bb6\u306b\u5c45\u308b\u3053\u3068\u304c\u3042\u307e\u308a\u306a\u3044\u3002<\/p>\n<p>\u60a9\u307f\uff1a\u666e\u6bb5\u306f\u30b9\u30fc\u30c4\u3092\u7740\u3066\u3044\u308b\u306e\u3067\u3001\u79c1\u670d\u304c\u30ef\u30f3\u30d1\u30bf\u30fc\u30f3\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002\u30c7\u30b6\u30a4\u30f3\u3082\u91cd\u8981\u3060\u304c\u3001\u5e74\u9f62\u7684\u306b\u5b89\u3063\u307d\u3044\u7d20\u6750\u3092\u4f7f\u7528\u3057\u305f\u670d\u3092\u7740\u308b\u306e\u306b\u306f\u62b5\u6297\u304c\u3042\u308a\u3001\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u670d\u304c\u826f\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u3067\u3082\u307e\u3060\u30b7\u30f3\u30d7\u30eb\u306a\u65b9\u3067\u3001\u672c\u6765\u306a\u3089\u3082\u3063\u3068\u8a73\u7d30\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3053\u306e\u30da\u30eb\u30bd\u30ca\u306b\u6349\u308f\u308c\u3059\u304e\u308b\u306e\u3082\u826f\u304f\u306a\u3044\u306e\u3067\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306a\u3069\u3092\u9069\u5b9c\u884c\u3044\u3001\u5b9f\u969b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u4eba\u304c\u8cb7\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u3082\u5927\u4e8b\u3067\u3059\u3002<\/p>\n<h3>\u72ec\u81ea\u6027\u306e\u78ba\u7acb<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u305d\u3082\u305d\u3082\u306e\u76ee\u7684\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3067\u3059\u3002<strong><span style=\"color: #ff0000;\">\u985e\u4f3c\u306e\u5546\u54c1\u304c\u3042\u3063\u3066\u3082\u3001\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u306b\u4ed8\u3044\u3066\u3044\u308b\u4fa1\u5024\u304c\u9ad8\u3044\u65b9\u304c\u3001\u7d50\u679c\u7684\u306b\u306f\u9078\u3070\u308c\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/strong><\/p>\n<p>\u3057\u304b\u3057\u3001\u7acb\u3061\u4e0a\u3052\u305f\u3070\u304b\u308a\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u3001\u307e\u3060\u30d6\u30e9\u30f3\u30c9\u305d\u306e\u3082\u306e\u306b\u4fa1\u5024\u304c\u307b\u3068\u3093\u3069\u3064\u3044\u3066\u3044\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u300c\u81ea\u793e\u3092\u7aef\u7684\u306b\u8868\u3059\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u4f5c\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u3044\u308f\u3086\u308b\u770b\u677f\u5546\u54c1\u3068\u3044\u3046\u3084\u3064\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u3057\u3063\u304b\u308a\u3068\u4f53\u73fe\u3057\u305f\u30e2\u30ce\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u91cd\u70b9\u7684\u306b\u58f2\u308a\u51fa\u3059\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n\n<h2><span id=\"i-3\">\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306b\u7740\u624b\u3059\u308b\u524d\u306b<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media6-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1757\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media6-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media6-1024x683.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media6-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media6-768x512.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media6-1536x1024.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/media6-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>\u6700\u5f8c\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3092\u3059\u308b\u524d\u306b\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306e\uff12\u70b9\u306b\u304a\u6c17\u3092\u3064\u3051\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306b\u306f\u5de5\u6570\u304c\u304b\u304b\u308b<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u6c7a\u5b9a\u3001\u9867\u5ba2\u3084\u5e02\u5834\u306e\u8abf\u67fb\u3001\u30ed\u30b4\u3084\u5546\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3001\u5e83\u544a\u3084CM\u306a\u3069\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306b\u5fc5\u8981\u306a\u4f5c\u696d\u306f\u5c71\u306e\u3088\u3046\u306b\u3042\u308a\u3001\u975e\u5e38\u306b\u5de5\u6570\u304c\u304b\u304b\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><strong><span style=\"color: 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