{"id":6442,"date":"2021-05-28T16:01:25","date_gmt":"2021-05-28T07:01:25","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/?p=6442"},"modified":"2021-06-25T08:09:43","modified_gmt":"2021-06-24T23:09:43","slug":"brand_engagement","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/brand_engagement\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u8868\u3059\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5b9a\u7fa9<\/a><\/li><li><a href=\"#i-2\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f79\u5272\u3068\u80cc\u666f<\/a><\/li><li><a 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id=\"i\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5b9a\u7fa9<\/span><\/h2>\n\n<p>\u307e\u305a\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5b9a\u7fa9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f<\/h3>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08engagement\uff09\u306b\u306f\u3001\u7d04\u675f\u3084\u5951\u7d04\u3001\u5a5a\u7d04\u3001\u96c7\u7528\u3068\u3044\u3063\u305f\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u8ee2\u3058\u3066\u3001\u4eba\u4e8b\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u4f01\u696d\u306b\u5bfe\u3059\u308b\u601d\u3044\u5165\u308c\u3084\u611b\u7740\u5fc3\u3001\u5171\u611f\u3068\u3044\u3046\u610f\u5473\u3067\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u4f01\u696d\u3068\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5f37\u56fa\u3067\u3042\u308c\u3070\u3001\u6d88\u8cbb\u306b\u3064\u306a\u304c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u306e\u9b45\u529b\u304c\u62e1\u6563\u3055\u308c\u307e\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u3068\u3057\u3066SNS\u3092\u53c2\u8003\u306b\u3059\u308b\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u4f01\u696d\u3068\u5f93\u696d\u54e1\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5f37\u56fa\u3067\u3042\u308c\u3070\u3001\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u5b9a\u7740\u7387\u3084\u4f01\u696d\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u304f\u306a\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n<h3>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u5f93\u696d\u54e1\u6e80\u8db3\u5ea6\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306e\u9055\u3044<\/h3>\n<p>\u4f01\u696d\u3068\u5f93\u696d\u54e1\u306e\u95a2\u4fc2\u3092\u6e2c\u308b\u6307\u6a19\u306b\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u4ee5\u5916\u306b\u3082\u300c\u5f93\u696d\u54e1\u6e80\u8db3\u5ea6\u300d\u3084\u300c\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f93\u696d\u54e1\u6e80\u8db3\u5ea6\u306f\u3001\u5f93\u696d\u54e1\u304c\u4f01\u696d\u306b\u3069\u308c\u304f\u3089\u3044\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7d66\u4e0e\u3084\u798f\u5229\u539a\u751f\u3001\u5f85\u9047\u3001\u52b4\u50cd\u74b0\u5883\u3001\u4eba\u9593\u95a2\u4fc2\u306a\u3069\u306b\u3064\u3044\u3066\u3001\u5f93\u696d\u54e1\u30b5\u30fc\u30d9\u30a4\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3044\u305a\u308c\u3082\u4f01\u696d\u304b\u3089\u4e00\u65b9\u7684\u306b\u5f93\u696d\u54e1\u3078\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u5f93\u696d\u54e1\u304b\u3089\u306e\u898b\u8fd4\u308a\u3092\u671f\u5f85\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\uff08royalty\uff09\u306b\u306f\u5fe0\u8aa0\u3084\u5fe0\u7fa9\u3068\u3044\u3063\u305f\u610f\u5473\u304c\u3042\u308a\u3001\u5f93\u696d\u54e1\u304c\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3069\u308c\u304f\u3089\u3044\u306e\u5fe0\u8aa0\u5ea6\u304c\u3042\u308b\u306e\u304b\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u4f01\u696d\u304c\u4e0a\u3067\u5f93\u696d\u54e1\u304c\u4e0b\u3068\u3044\u3046\u95a2\u4fc2\u304c\u524d\u63d0\u3067\u3042\u308a\u3001\u3084\u306f\u308a\u5f93\u696d\u54e1\u304b\u3089\u4f01\u696d\u3078\u306e\u4e00\u65b9\u7684\u306a\u601d\u3044\u3067\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u70b9\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u4f01\u696d\u3068\u5f93\u696d\u54e1\u304c\u5bfe\u7b49\u306b\u7d50\u3073\u3064\u304d\u3001\u4e92\u3044\u306b\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3057\u5408\u3046\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_346049171.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5819\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_346049171.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_346049171.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_346049171-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_346049171-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/h2>\n<h2><span id=\"i-2\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f79\u5272\u3068\u80cc\u666f<\/span><\/h2>\n<p>\u7d9a\u3044\u3066\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u304c\u3042\u308a\u3001\u306a\u305c\u6c42\u3081\u3089\u308c\u308b\u306e\u304b\u77e5\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306b\u3042\u305f\u308b<\/h3>\n<p>\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5834\u5408\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5f37\u56fa\u306a\u9867\u5ba2\u306f\u3001\u81ea\u3089\u305d\u306e\u4f01\u696d\u306b\u95a2\u5fc3\u3092\u6301\u3061\u3001\u7a4d\u6975\u7684\u306b\u5916\u90e8\u3078\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7121\u99c4\u306b\u5e83\u544a\u3092\u6253\u3064\u624b\u9593\u3084\u8cbb\u7528\u3092\u7701\u3051\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u597d\u304d\u306a\u3082\u306e\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u306e\u306f\u3001\u4f01\u696d\u306e\u5e83\u544a\u3088\u308a\u3082\u305a\u3063\u3068\u6ce2\u53ca\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306bSNS\u3092\u4f7f\u3046\u3068\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u901a\u3057\u3066\u4e16\u754c\u4e2d\u306b\u62e1\u6563\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u3053\u3053\u307e\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u56fa\u306b\u3059\u308b\u306b\u306f\u3001\u4f01\u696d\u5074\u306e\u52aa\u529b\u3082\u5fc5\u8981\u3067\u3059\u3002\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5e38\u306b\u8aa0\u5b9f\u3067\u3042\u308a\u3001\u671f\u5f85\u306b\u3082\u5fdc\u3048\u308b\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u72ec\u81ea\u6027\u3092\u5f37\u3081\u3066\u3001\u66ff\u3048\u306e\u5229\u304b\u306a\u3044\u4f01\u696d\u3084\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u306a\u308b\u3053\u3068\u3082\u5927\u4e8b\u3067\u3059\u3002<\/p>\n<p>\u52a0\u3048\u3066\u3001\u5f93\u696d\u54e1\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u7121\u95a2\u4fc2\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5f93\u696d\u54e1\u304c\u4f01\u696d\u306e\u3042\u308b\u3079\u304d\u59ff\u3092\u7406\u89e3\u30fb\u5171\u611f\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u767a\u7684\u306b\u306a\u308c\u308b\u304b\u3089\u3067\u3059\u3002\u4f01\u696d\u306e\u3042\u308b\u3079\u304d\u59ff\u306f\u3001\u884c\u52d5\u6307\u91dd\u3084\u5224\u65ad\u57fa\u6e96\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308c\u3070\u3001\u9867\u5ba2\u306e\u5370\u8c61\u3082\u826f\u304f\u306a\u308a\u3001\u307e\u3059\u307e\u3059\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308b\u3068\u3044\u3046\u76f8\u4e57\u52b9\u679c\u304c\u751f\u307e\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u4ee5\u5916\u306b\u3082\u3001\u96e2\u8077\u3092\u9632\u3050\u305f\u3081\u306b\u3001\u4f01\u696d\u3068\u5f93\u696d\u54e1\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u3001\u65e5\u672c\u306e\u4f01\u696d\u3067\u306f\u5e74\u3005\u96e2\u8077\u7387\u304c\u9ad8\u307e\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u96e2\u8077\u3055\u308c\u308b\u305f\u3073\u306b\u3001\u305d\u308c\u307e\u3067\u304b\u3051\u3066\u304d\u305f\u63a1\u7528\u3084\u6559\u80b2\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u304c\u7121\u99c4\u306b\u306a\u308a\u3001\u518d\u3073\u4e00\u304b\u3089\u63a1\u7528\u3057\u3066\u6559\u80b2\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u5f93\u696d\u54e1\u304c\u629c\u3051\u305f\u7a74\u306f\u3001\u307b\u304b\u306e\u5f93\u696d\u54e1\u304c\u30ab\u30d0\u30fc\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u8ca0\u62c5\u3092\u5f37\u3044\u3089\u308c\u307e\u3059\u3002\u305b\u3063\u304b\u304f\u57f9\u308f\u308c\u305f\u30ce\u30a6\u30cf\u30a6\u3082\u3001100\uff05\u5f15\u304d\u7d99\u3052\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u5927\u304d\u306a\u640d\u5931\u3067\u3059\u3002<\/p>\n<p>\u96e2\u8077\u7387\u304c\u9ad8\u3044\u306e\u306f\u3001\u300c\u4eba\u6750\u306e\u6d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href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_1401379394-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5458\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_1401379394-1-1024x488.jpg\" alt=\"\" width=\"1024\" height=\"488\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_1401379394-1-1024x488.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_1401379394-1-300x143.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_1401379394-1-768x366.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_1401379394-1-1536x732.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_1401379394-1-2048x976.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/h2>\n<h2><span 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href=\"#toc_container\">\u76ee\u6b21\u3078<\/a><\/p>\n<h2><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/whitepaper\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5629\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" \/><\/a><\/h2>\n<h2><span id=\"i-4\">\u307e\u3068\u3081<\/span><\/h2>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u601d\u3044\u5165\u308c\u304c\u5f37\u307e\u3063\u305f\u308a\u3001\u5f93\u696d\u54e1\u304c\u4f01\u696d\u306b\u8ca2\u732e\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u308a\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u53d6\u308a\u7d44\u307f\u3068\u3057\u3066\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u65b9\u5411\u6027\u3084\u30f4\u30a3\u30b8\u30e7\u30f3\u3092\u5b9a\u3081\u3001\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u306e\u304c\u5927\u4e8b\u3067\u3059\u3002\u540c\u6642\u306b\u5f93\u696d\u54e1\u306b\u3068\u3063\u3066\u50cd\u304d\u3084\u3059\u3044\u74b0\u5883\u3092\u63d0\u4f9b\u3059\u308b\u59ff\u52e2\u3082\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f01\u696d\u3068\u9867\u5ba2\u3001\u3042\u308b\u3044\u306f\u4f01\u696d\u3068\u5f93\u696d\u54e1\u306e\u7d50\u3073\u3064\u304d\u3092\u8868\u3059\u8a00\u8449\u306e\u3072\u3068\u3064\u306b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u4eca\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u53d6\u308a\u7d44\u307f\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u304c\u3042\u308a\u3001\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u3092\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u7d39\u4ecb\u3057\u307e\u3059<\/p>\n","protected":false},"author":1,"featured_media":6443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1,65],"tags":[80],"class_list":["post-6442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-branding","tag-80","entry"],"yoast_head":"<!-- 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