{"id":6056,"date":"2020-10-12T15:53:11","date_gmt":"2020-10-12T06:53:11","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/?p=6056"},"modified":"2024-08-01T12:11:18","modified_gmt":"2024-08-01T03:11:18","slug":"brand_equity","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/brand_equity\/","title":{"rendered":"\u30104\u3064\u306e\u8981\u7d20\u3011\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3068\u306f\uff1f\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u6226\u7565\u3092\u5b66\u3076\uff01"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3068\u306f<\/a><\/li><li><a href=\"#i-2\">\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#i-3\">\u30d6\u30e9\u30f3\u30c9 \u30a8\u30af\u30a4\u30c6\u30a3\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li><li><a href=\"#i-4\">\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\uff13\u3064\u306e\u7b97\u51fa\u65b9\u6cd5<\/a><\/li><li><a href=\"#i-5\">\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u78ba\u7acb\u3055\u305b\u308b\u305f\u3081\u306b\u306f<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3068\u306f<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5804\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-1024x683.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-768x512.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-1536x1024.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong><mark>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u4ed8\u968f\u3059\u308b\u8cc7\u7523\u4fa1\u5024\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\u3082\u3057\u30d6\u30e9\u30f3\u30c9\u3092\u63db\u91d1\u3059\u308b\u3053\u3068\u304c\u3042\u308c\u3070\u3001\u3069\u306e\u3088\u3046\u306a\u5024\u6bb5\u304c\u4ed8\u304f\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u4f01\u696d\u306e\u4fa1\u5024\u3084\u8a55\u5224\u304c\u5927\u304d\u304f\u4e0a\u304c\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u65bd\u7b56\u3092\u9032\u3081\u308b\u3046\u3048\u3067\u3001\u6b63\u3057\u3044\u77e5\u8b58\u3092\u8eab\u306b\u7740\u3051\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\u8a08\u6e2c\u306f\u96e3\u3057\u3044\u3068\u3044\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u30014\u3064\u306e\u8981\u7d20\u30921\u3064\u305a\u3064\u691c\u8a3c\u3057\u3066\u3044\u304f\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u58f2\u8cb7\u306e\u5bfe\u8c61\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306f\u3001\u4ed6\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u8cb7\u53ce\u3057\u3088\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u3068\u304d\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u306e\u3067\u3001\u3053\u306e\u6a5f\u4f1a\u306b\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306b\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\u610f\u5473<\/h3>\n<p><strong><mark>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\u610f\u5473\u306f\u3001\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u3084\u53d6\u5f15\u5148\u3001\u793e\u4f1a\u5168\u4f53\u306b\u5bfe\u3057\u3066\u4e0e\u3048\u308b\u7121\u5f62\u306e\u8cc7\u7523\u4fa1\u5024\u306e\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong>\u8cc7\u7523\u4fa1\u5024\u3067\u3059\u306e\u3067\u3001\u30d7\u30e9\u30b9\u306e\u9762\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30a4\u30ca\u30b9\u9762\u3082\u542b\u307e\u308c\u308b\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306f\u3001\u4f01\u696d\u4f1a\u8a08\u306e\u8cb8\u501f\u5bfe\u7167\u8868\u306b\u8f09\u308b\u9805\u76ee\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u8a55\u4fa1\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306f\u3001\u30b3\u30b9\u30c8\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306e3\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3084\u30b5\u30a6\u30b9\u30a6\u30a8\u30b9\u30c8\u822a\u7a7a\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\u9ad8\u3044\u5546\u54c1\u306f\u3001\u4f4e\u3044\u3082\u306e\u3088\u308a\u3082\u9078\u3070\u308c\u308b\u78ba\u7387\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<p>\u6700\u7d42\u7684\u306a\u8cfc\u8cb7\u306e\u5224\u65ad\u3092\u5f8c\u62bc\u3057\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306b\u529b\u3092\u6ce8\u3052\u3070\u3001\u58f2\u308a\u4e0a\u3052\u306b\u8ca2\u732e\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u69cb\u6210\u3059\u308b4\u3064\u306e\u8981\u7d20<\/h3>\n<p><strong><mark>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306f\u30014\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/mark><\/strong>4\u3064\u306e\u8981\u7d20\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3001\u77e5\u899a\u54c1\u8cea\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u9023\u60f3\u3067\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u306f\u3001\u5546\u54c1\u3084\u30ab\u30c6\u30b4\u30ea\u30fc\u3084\u81ea\u5206\u3068\u3069\u306e\u3088\u3046\u306a\u95a2\u308f\u308a\u304c\u3042\u308b\u306e\u304b\u3092\u6b63\u3057\u304f\u8a8d\u77e5\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u3057\u3066\u77e5\u899a\u54c1\u8cea\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u6a5f\u80fd\u3001\u6027\u80fd\u3092\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u611b\u7740\u306e\u5ea6\u5408\u3044\u306e\u3053\u3068\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u601d\u3044\u5165\u308c\u304c\u5f37\u3044\u4eba\u306f\u3001\u7e70\u308a\u8fd4\u3057\u540c\u3058\u30d6\u30e9\u30f3\u30c9\u3092\u8cfc\u5165\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span 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id=\"i-2\">\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_788127676-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5435\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_788127676-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_788127676-1-1024x683.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_788127676-1-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_788127676-1-768x512.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_788127676-1-1536x1024.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_788127676-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong><mark>\u3053\u3053\u304b\u3089\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/mark><\/strong>\u6570\u591a\u304f\u306e\u4f01\u696d\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u52aa\u529b\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u6642\u9593\u3084\u52b4\u529b\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u5fc3\u304c\u6298\u308c\u305d\u3046\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u5927\u304d\u306a\u5229\u76ca\u3092\u751f\u3080\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u58f2\u308a\u4e0a\u3052\u3092\u5411\u4e0a\u3055\u305b\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u4f1a\u793e\u306f\u3001\u5468\u308a\u9053\u306b\u898b\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306b\u529b\u3092\u6ce8\u3044\u3067\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u78ba\u7acb\u3055\u305b\u308b\u52aa\u529b\u3092\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u308b\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<h3>\u696d\u754c\u3067\u512a\u4f4d\u306a\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u7acb\u3067\u304d\u308b<\/h3>\n<p><strong><mark>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u696d\u754c\u3067\u512a\u4f4d\u306a\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u7acb\u3067\u304d\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/mark><\/strong>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u305a\u306b\u4f5c\u696d\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u306a\u3044\u3053\u3068\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u8584\u5229\u591a\u58f2\u306b\u306a\u3089\u305a\u5341\u5206\u306a\u5229\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4fa1\u683c\u7af6\u4e89\u306b\u6557\u308c\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3044\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3063\u305f\u3068\u3044\u3046\u4f8b\u3082\u904e\u53bb\u306b\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u4ed6\u793e\u3068\u306e\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u5dee\u3092\u3064\u3051\u3089\u308c\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u306b\u9078\u3093\u3067\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u304c\u9ad8\u3044\u4f1a\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3079\u3070\u5b89\u5fc3\u3067\u304d\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u304c\u591a\u3044\u696d\u754c\u3067\u751f\u304d\u6b8b\u308a\u3092\u304b\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u898b\u76f4\u3057\u3066\u307f\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3089\u308c\u308b<\/h3>\n<p><strong><mark>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u9ad8\u3081\u305f\u4f1a\u793e\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3089\u308c\u308b\u3068\u3044\u3046\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/mark><\/strong>\u9867\u5ba2\u306e\u7dad\u6301\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u512a\u826f\u306a\u9867\u5ba2\u304c\u7e70\u308a\u8fd4\u3057\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u624b\u306b\u53d6\u3063\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3057\u3066\u9867\u5ba2\u304b\u3089\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u304b\u3089\u306e\u7d39\u4ecb\u3084\u53e3\u30b3\u30df\u3067\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u65b0\u898f\u9867\u5ba2\u304c\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308b\u3068\u3044\u3046\u3088\u308a\u30ea\u30b5\u30a4\u30af\u30eb\u306b\u306a\u308b\u78ba\u7387\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<p>\u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id=\"i-4\">\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\uff13\u3064\u306e\u7b97\u51fa\u65b9\u6cd5<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5804\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-1024x683.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-768x512.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-1536x1024.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_88429345-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u6e2c\u308b\u305f\u3081\u306e\u7b97\u51fa\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8ff0\u3079\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306b\u306f\u6570\u5b57\u306b\u8868\u308c\u306b\u304f\u3044\u3068\u3053\u308d\u3092\u8a55\u4fa1\u3059\u308b\u306e\u304c\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3067\u3059\u304c\u3001\u5ba2\u89b3\u7684\u306a\u5206\u6790\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u6226\u7565\u306b\u6d3b\u304b\u3057\u3088\u3046\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4ee5\u964d\u3067\u3054\u7d39\u4ecb\u3059\u308b\u65b9\u6cd5\u306f\u3001\u81ea\u793e\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306a\u306e\u304b\u3092\u77e5\u308b\u305f\u3081\u306b\u3001\u304d\u3063\u3068\u5f79\u7acb\u3064\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\uff13\u3064\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u8ff0\u3079\u3066\u3044\u304d\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u8cbb\u7528\u304b\u3089\u6982\u7b97<\/h3>\n<p>\u3053\u308c\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u7acb\u3061\u4e0a\u3052\u305f\u969b\u306b\u3001\u3042\u308b\u3044\u306f\u30ea\u30d7\u30ec\u30a4\u30b9\u3057\u305f\u969b\u306b\u3001\u300c\u3069\u308c\u3060\u3051\u306e\u8cbb\u7528\u304c\u304b\u304b\u3063\u305f\u306e\u304b\uff1f\u300d\u3092\u5143\u306b\u7b97\u51fa\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>WEB\u30b5\u30a4\u30c8\u3084\u30ed\u30b4\u306a\u3069\u3092\u4f5c\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u88fd\u4f5c\u8cbb\u7528\u3001\u96d1\u8a8c\u306e\u5e83\u544a\u3084CM\u306a\u3069\u3092\u88fd\u4f5c\u53ca\u3073\u63b2\u8f09\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u5ba3\u4f1d\u8cbb\u7528\u306a\u3069\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u3092\u6599\u7406\u3068\u3059\u308b\u306a\u3089\u3001\u300c\u6750\u6599\u8cbb\u300d\u304b\u3089\u4fa1\u5024\u3092\u6982\u7b97\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n<h3>\u8ca1\u52d9\u60c5\u5831\u3092\u7528\u3044\u305f\u6982\u7b97<\/h3>\n<p>\u3053\u3061\u3089\u306f\u3001\u300c\u5c06\u6765\u7684\u306a\u5229\u76ca\u300d\u3092\u9451\u307f\u3066\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\u6982\u7b97\u3092\u51fa\u3059\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u5c06\u6765\u7684\u306a\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u307e\u3060\u78ba\u5b9a\u3057\u3066\u3044\u306a\u3044\u5229\u76ca\u306e\u305f\u3081\u3001\u3084\u3084\u62bd\u8c61\u7684\u306a\u65b9\u6cd5\u3067\u306f\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5c06\u6765\u5f97\u3089\u308c\u308b\u3067\u3042\u308d\u3046\u5229\u76ca\u3092\u3001\u73fe\u5728\u306e\u8ca1\u52d9\u304b\u3089\u5dee\u3057\u5f15\u3044\u3066\u7b97\u51fa\u3059\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u73fe\u5728\u306e\u8ca1\u52d9\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30cd\u30fc\u30e0\u30d0\u30ea\u30e5\u30fc\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3001\u8003\u3048\u3066\u7b97\u51fa\u3059\u308b\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>NPS\u3092\u6d3b\u7528\u3057\u3066\u8a55\u4fa1\u3092\u53ef\u8996\u5316<\/h3>\n<p>NPS\u3068\u306f\u3001\u300c\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u300d\u3092\u7565\u3057\u305f\u3082\u306e\u3067\u3001\u8a00\u3046\u306a\u308c\u3070\u9867\u5ba2\u306e\u610f\u8b58\u8abf\u67fb\u306e\u7d50\u679c\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u3088\u304f\u898b\u304b\u3051\u308b\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u304c\u4ee3\u8868\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u7b2c\u4e09\u8005\u306b\u52e7\u3081\u305f\u3044\u3068\u601d\u3046\u304b\uff1f\u300d\u3084\u3001\u300c\u6e80\u8db3\u5ea6\u3092\uff15\u6bb5\u968e\u3067\u8a55\u4fa1\u3057\u3066\u304f\u3060\u3055\u3044\u300d\u306a\u3069\u306e\u8cea\u554f\u304c\u5f53\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u96c6\u8a08\u3057\u3066\u3001\u6279\u5224\u7684\u306a\u56de\u7b54\u3092\u3057\u305f\u4eba\u306e\u5272\u5408\u3092\u3001\u80af\u5b9a\u7684\u306a\u56de\u7b54\u3092\u3057\u305f\u4eba\u306e\u5272\u5408\u304b\u3089\u5dee\u3057\u5f15\u3044\u3066\u7b97\u51fa\u3059\u308b\u306e\u304c\u3001NPS\u3092\u6301\u3061\u3044\u305f\u7b97\u51fa\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-5\">\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u3092\u78ba\u7acb\u3055\u305b\u308b\u305f\u3081\u306b\u306f<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_247224064-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5224\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_247224064-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_247224064-1024x683.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_247224064-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_247224064-768x513.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_247224064-1536x1025.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_247224064-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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