{"id":5962,"date":"2020-10-12T15:55:41","date_gmt":"2020-10-12T06:55:41","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/?p=5962"},"modified":"2024-09-19T17:29:46","modified_gmt":"2024-09-19T08:29:46","slug":"promotion_effect","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/promotion_effect\/","title":{"rendered":"\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3068\u306f\uff1f\u76ee\u7684\u3084\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\uff01"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c\u3068\u306f<\/a><\/li><li><a href=\"#i-2\">\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u624b\u6cd5<\/a><\/li><li><a href=\"#i-3\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5<\/a><\/li><li><a href=\"#4P\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u91cd\u8981\u306a\u300c4P\u300d\u3068\u306f<\/a><\/li><li><a href=\"#i-4\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li><li><a href=\"#i-5\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c\u3068\u306f<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8798\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2297473637.jpg\" alt=\"\" width=\"1000\" height=\"539\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2297473637.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2297473637-300x162.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2297473637-768x414.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a2\u3064\u306e\u5f79\u5272\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30fb\u81ea\u793e\u304c\u8ca9\u58f2\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u306e\u8a8d\u77e5\u5ea6\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b<br 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id=\"i-2\">\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u624b\u6cd5<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8795\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2323918645.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2323918645.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2323918645-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2323918645-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u304c\u884c\u308f\u308c\u308b\u5a92\u4f53\u306f\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u3001SNS\u3001\u52d5\u753b\u914d\u4fe1\u30b5\u30a4\u30c8\u306a\u3069\u591a\u5c90\u306b\u6e21\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u305f\u3081\u306b\u3082\u3001\u5229\u7528\u3059\u308b\u5a92\u4f53\u306e\u7279\u6027\u3092\u5341\u5206\u306b\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5a92\u4f53\u306b\u3088\u3063\u3066\u3001\u5229\u7528\u8005\u306e\u5e74\u9f62\u5c64\u3084\u5229\u7528\u65b9\u6cd5\u3001\u983b\u5ea6\u3001\u30ea\u30fc\u30c1\u6570\u304c\u7570\u306a\u3063\u3066\u304f\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3092\u884c\u3046\u4e0a\u3067\u3001\u4f7f\u7528\u3059\u308b\u5a92\u4f53\u306e\u7279\u6027\u7406\u89e3\u306f\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3053\u306e\u6a5f\u4f1a\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>SNS\u3092\u4f7f\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>X\u3084Instagram\u306a\u3069\u3001SNS\u306f\u5229\u7528\u8005\u304c\u5e74\u3005\u5897\u52a0\u3057\u3066\u3044\u308b\u5a92\u4f53\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u304a\u3046\u3068\u8003\u3048\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u307e\u305a\u306fSNS\u3092\u4f7f\u7528\u3057\u305f\u6d3b\u52d5\u306f\u5fc5\u9808\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>SNS\u3092\u4f7f\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u5f97\u3089\u308c\u308b\u52b9\u679c\u3068\u3057\u3066\u6700\u3082\u7279\u5fb4\u7684\u306a\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u3067\u30c8\u30d4\u30c3\u30af\u3092\u30b7\u30a7\u30a2\u3059\u308b\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u62e1\u6563\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306b\u5411\u3044\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u307b\u304b\u306e\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u4f01\u696d\u304b\u3089\u6d88\u8cbb\u8005\u3078\u306e\u4e00\u65b9\u7684\u306a\u767a\u4fe1\u304c\u4e3b\u3067\u3057\u305f\u304c\u3001SNS\u306f\u4e92\u3044\u306b\u9001\u53d7\u4fe1\u306e\u95a2\u4fc2\u306b\u3042\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u8ddd\u96e2\u304c\u8fd1\u304f\u3001\u89aa\u8fd1\u611f\u3084\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3084\u3059\u3044\u30e1\u30c7\u30a3\u30a2\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3082\u3001\u7279\u9577\u306e\u3072\u3068\u3064\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30d6\u30ed\u30b0\u3092\u4f7f\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-ownedmedia\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/a><\/span>\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u4f01\u696d\u3067\u30d6\u30ed\u30b0\u3092\u904b\u55b6\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d6\u30ed\u30b0\u3067\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u5834\u5408\u3001SEO\uff08Search Engine Optimization \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u5bfe\u7b56\u306f\u975e\u5e38\u306b\u5927\u5207\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3092\u3057\u305f\u969b\u306b\u3001\u81ea\u793e\u30d6\u30ed\u30b0\u3078\u306e\u6d41\u5165\u3092\u5897\u3084\u3057\u305f\u308a\u3001\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u305f\u308a\u3001\u96c6\u5ba2\u3092\u4fc3\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>SEO\u5bfe\u7b56\u3092\u9069\u5207\u306b\u884c\u3044\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8208\u5473\u304c\u9ad8\u3044\u72b6\u614b\u3067\u30d6\u30ed\u30b0\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u3089\u3048\u3070\u3001\u58f2\u308a\u4e0a\u3052\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d6\u30ed\u30b0\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5e83\u544a\u4f01\u696d\u3092\u5229\u7528\u3057\u305f\u5ba3\u4f1d\u306b\u6bd4\u3079\u5e83\u544a\u8cbb\u7528\u3092\u6291\u3048\u3089\u308c\u308b\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/ownedmedia-how-to-build\/\">\u3010\u5168\u4f53\u50cf\u3011\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7acb\u3061\u4e0a\u30527\u30b9\u30c6\u30c3\u30d7\uff01\u8cbb\u7528\u3084\u4e8b\u4f8b\u3001\u6226\u7565\u3082\u7d39\u4ecb\uff01<\/a><\/span><\/p>\n<h3>YouTube\u3092\u4f7f\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>YouTube\u3092\u4f7f\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u8fd1\u5e74\u6ce8\u76ee\u5ea6\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u5168\u4e16\u754c\u306b\u304a\u3051\u308bYouTube\u306e\u7dcf\u52d5\u753b\u8a66\u8074\u6642\u9593\u306f10\u5104\u6642\u9593\u4ee5\u4e0a\u306b\u4e0a\u308a\u3001\u3053\u308c\u304b\u3089\u3082\u305d\u306e\u6570\u306f\u4f38\u3073\u3066\u3044\u304f\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>YouTube\u306f\u3001\u307b\u304b\u306eSNS\u3068\u306e\u76f8\u6027\u3082\u826f\u304f\u52d5\u753b\u3078\u306e\u30ea\u30f3\u30af\u304cSNS\u4e0a\u3067\u62e1\u6563\u3055\u308c\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u983b\u7e41\u306b\u8d77\u304d\u3066\u3044\u307e\u3059\u3002\u52d5\u753b\u30d9\u30fc\u30b9\u306e\u5a92\u4f53\u306a\u306e\u3067\u3001\u5177\u4f53\u7684\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u8fd1\u5e74\u3067\u306f\u3001\u81ea\u52d5\u7ffb\u8a33\u6a5f\u80fd\u3082\u767a\u9054\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u6d77\u5916\u306b\u5411\u3051\u3066\u3082\u6bd4\u8f03\u7684\u5bb9\u6613\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30c6\u30ec\u30d3CM\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u30c6\u30ec\u30d3\u3068\u3044\u3046\u5a92\u4f53\u306f\u3001\u653e\u9001\u6cd5\u306b\u3088\u3063\u3066\u53b3\u3057\u304f\u30eb\u30fc\u30eb\u304c\u898f\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u516c\u5171\u306e\u96fb\u6ce2\u3092\u901a\u3058\u3066\u767a\u4fe1\u3055\u308c\u308b\u305f\u3081\u3001\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u306e\u4fe1\u983c\u5ea6\u304c\u9ad8\u3044\u306e\u304c\u7279\u9577\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30c6\u30ec\u30d3CM\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u307b\u304b\u306e\u5a92\u4f53\u3068\u6bd4\u3079\u3066\u4fe1\u7528\u3092\u5f97\u3084\u3059\u3044\u3068\u3044\u3063\u305f\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u60c5\u5831\u306e\u4fe1\u7528\u6027\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u671f\u5f85\u3059\u308b\u4e0a\u3067\u3001\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u306e\u3067\u3001\u5229\u7528\u3059\u308b\u306e\u3082\u3072\u3068\u3064\u306e\u624b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u30c6\u30ec\u30d3CM\u306e\u7279\u9577\u3068\u3057\u3066\u3001\u77ed\u6642\u9593\u3067\u3042\u308b\u3001\u7e70\u308a\u8fd4\u3057\u6d41\u3055\u308c\u308b\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u306b\u8a34\u3048\u304b\u3051\u308b\u3068\u3044\u3063\u305f\u3082\u306e\u304c\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u5370\u8c61\u306b\u6b8b\u308a\u3084\u3059\u3044\u5a92\u4f53\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30ec\u30d3CM\u306f\u3001\u307b\u304b\u306e\u5a92\u4f53\u3068\u6bd4\u8f03\u3057\u3066\u5c0e\u5165\u8cbb\u7528\u304c\u5272\u9ad8\u306a\u5206\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u5f97\u3089\u308c\u308b\u52b9\u679c\u3082\u9ad8\u304f\u306a\u308b\u305f\u3081\u3001\u7a4d\u6975\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306b\u306f\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u65e2\u5b58\u306e\u4f01\u696d\u3084\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3001\u88fd\u54c1\u306a\u3069\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u30b3\u30e9\u30dc\u5148\u306e\u9867\u5ba2\u3092\u81ea\u793e\u3078\u3068\u8a98\u5c0e\u3067\u304d\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u3059\u3067\u306b\u3042\u308b\u7a0b\u5ea6\u306e\u9867\u5ba2\u3092\u62b1\u3048\u308b\u76f8\u624b\u5148\u3068\u30b3\u30e9\u30dc\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u4e92\u3044\u306e\u9867\u5ba2\u304c\u6d41\u52d5\u3057\u5408\u3046\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30e9\u30dc\u3059\u308b\u76f8\u624b\u306b\u306f\u3001\u610f\u5916\u6027\u3092\u6301\u305f\u305b\u305f\u308a\u3001\u30cd\u30bf\u6027\u3092\u6301\u305f\u305b\u305f\u308a\u3059\u308b\u306a\u3069\u3059\u308b\u3053\u3068\u3067\u8a71\u984c\u4f5c\u308a\u3092\u3059\u308b\u306e\u3082\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u767a\u63ee\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4e00\u898b\u5229\u70b9\u3060\u3089\u3051\u306e\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u6226\u7565\u3092\u7acb\u3066\u3066\u3044\u306a\u3044\u3068\u4f01\u696d\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u3076\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u3044\u3063\u305f\u30ea\u30b9\u30af\u3092\u62b1\u3048\u306a\u304c\u3089\u3082\u3001\u7a4d\u6975\u7684\u306b\u30b3\u30e9\u30dc\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u3053\u3068\u306b\u6311\u6226\u3059\u308b\u3068\u3044\u3046\u7a7a\u6c17\u304c\u751f\u307e\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u6d3b\u6027\u5316\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4ed6\u793e\u3068\u5354\u529b\u3057\u3066\u3072\u3068\u3064\u306e\u3082\u306e\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u904e\u7a0b\u3067\u3001\u81ea\u793e\u3092\u5ba2\u89b3\u7684\u306b\u898b\u3064\u3081\u76f4\u3059\u304d\u3063\u304b\u3051\u3068\u3082\u306a\u308a\u307e\u3059\u3002\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u904e\u7a0b\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u4f53\u611f\u3082\u751f\u307e\u308c\u76f8\u4e57\u52b9\u679c\u3092\u671f\u5f85\u3067\u304d\u308b\u306e\u3082\u3001\u5229\u70b9\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n<h3>\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u30a4\u30d9\u30f3\u30c8\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u4f01\u696d\u304c\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3057\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5ba3\u4f1d\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>\u30fb\u5c55\u793a\u4f1a\u30fb\u5c55\u793a\u8ca9\u58f2\u4f1a<\/strong><br \/>\n<strong>\u30fb\u8b1b\u6f14\u4f1a<\/strong><br \/>\n<strong>\u30fb\u30bb\u30df\u30ca\u30fc<\/strong><br \/>\n<strong>\u30fb\u5468\u5e74\u8a18\u5ff5\u30a4\u30d9\u30f3\u30c8<\/strong><br \/>\n<strong>\u30fb\u30bb\u30ec\u30e2\u30cb\u30fc<\/strong><br \/>\n<strong>\u30fb\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f53\u611f\u30a4\u30d9\u30f3\u30c8<\/strong><br \/>\n<strong>\u30fb\u30d5\u30fc\u30c9\u30a4\u30d9\u30f3\u30c8<\/strong><br \/>\n<strong>\u30fb\u97f3\u697d\u30a4\u30d9\u30f3\u30c8 \u306a\u3069<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u306b\u306f\u3001\u544a\u77e5\u306a\u3069\u624b\u9593\u304c\u639b\u304b\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30a4\u30d9\u30f3\u30c8\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u611f\u3058\u3001\u76f4\u63a5\u7684\u306b\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002\u81ea\u793e\u304b\u3089\u767a\u4fe1\u3059\u308b\u306e\u307f\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u7570\u306a\u308b\u3001\u30a4\u30d9\u30f3\u30c8\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3089\u3067\u306f\u306e\u5f37\u307f\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u884c\u3048\u308b\u958b\u50ac\u65b9\u6cd5\u306e\u81ea\u7531\u3055\u3082\u3001\u30a4\u30d9\u30f3\u30c8\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-3\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8796\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2062101227.jpg\" alt=\"\" width=\"1000\" height=\"409\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2062101227.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2062101227-300x123.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2062101227-768x314.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u5b9f\u969b\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u53d6\u308a\u7d44\u3080\u524d\u6bb5\u968e\u3082\u91cd\u8981\u3067\u3059\u3002\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3092\u3001\u4ee5\u4e0b\u306e\u6d41\u308c\u306b\u6cbf\u3063\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>1.\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u3092\u6c7a\u3081\u308b<br \/>\n2.KGI\u304a\u3088\u3073KPI\u3092\u5b9a\u3081\u308b<br \/>\n3.\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046<br \/>\n4.\u8abf\u67fb\u30fb\u5206\u6790\u3057\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3046<\/p>\n<h3>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u307e\u305a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u53d6\u308a\u7d44\u3080\u524d\u306b\u3001\u306a\u305c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u53d6\u308a\u7d44\u3080\u306e\u304b\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3069\u3046\u306a\u308a\u305f\u3044\u304b\u76ee\u7684\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30cb\u30fc\u30ba\u304c\u591a\u69d8\u5316\u3059\u308b\u306a\u304b\u3067\u76ee\u7684\u304c\u66d6\u6627\u306a\u307e\u307e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u3066\u3082\u3001\u76ee\u7684\u3068\u65b9\u6cd5\u304c\u305a\u308c\u3001\u601d\u3046\u3088\u3046\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u76ee\u7684\u306e\u5177\u4f53\u4f8b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3057\u305f\u3044\u3001SNS\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3057\u305f\u3044\u3001\u4f1a\u54e1\u6570\u3092\u5897\u3084\u3057\u305f\u3044\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u76ee\u7684\u3092\u6c7a\u3081\u308b\u3068\u304d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3082\u5b9a\u3081\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>\u30fb\u5b66\u751f\u306a\u3069\u82e5\u8005\u5411\u3051\u3067\u3042\u308c\u3070\u3001SNS\u3084YouTube\u3092\u6d3b\u7528\u3059\u308b<\/strong><br \/>\n<strong>\u30fb\u5e7c\u3044\u5b50\u3069\u3082\u304c\u3044\u308b\u30d5\u30a1\u30df\u30ea\u30fc\u5411\u3051\u3067\u3042\u308c\u3070\u3001\u5b50\u3069\u3082\u306b\u4eba\u6c17\u306e\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3068\u30b3\u30e9\u30dc\u3059\u308b<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u76ee\u7684\u3068\u3042\u308f\u305b\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u3066\u304a\u3051\u3070\u3001\u3042\u308b\u7a0b\u5ea6\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u91dd\u3092\u56fa\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3>KGI\u304a\u3088\u3073KPI\u3092\u5b9a\u3081\u308b<\/h3>\n<p>\u76ee\u7684\u3092\u6c7a\u3081\u305f\u3089\u3001\u305d\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002KGI\u3067\u306f\u6700\u7d42\u76ee\u6a19\u3001KPI\u306f\u4e2d\u9593\u76ee\u6a19\u3092\u305d\u308c\u305e\u308c\u5b9a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>KGI\u3084KPI\u306f\u4f55\u3092\u3001\u3044\u3064\u307e\u3067\u306b\u3001\u3069\u3046\u3059\u308b\u304b\u3092\u6570\u5024\u306b\u3057\u3066\u306f\u3063\u304d\u308a\u6c7a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u3067\u306f\u306a\u304f\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e1\u30ab\u6708\u9593\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u30016\u30ab\u6708\u5f8c\u307e\u3067\u306b\u300115%\u5897\u52a0\u3055\u305b\u308b\u300d\u306a\u3069\u3067\u3059\u3002\u6307\u6a19\u3092\u6570\u5024\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u304c\u3069\u306e\u7a0b\u5ea6\u3042\u3063\u305f\u306e\u304b\u3092\u691c\u8a3c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046<\/h3>\n<p>\u76ee\u7684\u3084KGI\u30fbKPI\u3092\u5b9a\u3081\u305f\u3089\u3001\u5b9f\u969b\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u3053\u308c\u307e\u3067\u306b\u5b9a\u3081\u305f\u76ee\u7684\u3084\u6307\u6a19\u3092\u610f\u8b58\u3057\u3066\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001SNS\u3067\u5b66\u751f\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u76ee\u7684\u306a\u306e\u306b\u3001\u5e73\u65e5\u65e5\u4e2d\u306b\u6295\u7a3f\u3057\u3066\u306f\u76ee\u306b\u7559\u307e\u3089\u305a\u6d41\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u76ee\u7684\u30fb\u6307\u6a19\u306b\u9069\u3057\u305f\u6642\u9593\u5e2f\u306bSNS\u6295\u7a3f\u3092\u884c\u3046\u306a\u3069\u306e\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>\u8abf\u67fb\u30fb\u5206\u6790\u3057\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3046<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u3089\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3044\u307e\u3059\u3002\u52b9\u679c\u691c\u8a3c\u306e\u7d50\u679c\u3092\u3001\u6b21\u306e\u6226\u7565\u7b56\u5b9a\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u306e\u8abf\u67fb\u30fb\u5206\u6790\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u8abf\u67fb\u30fb\u5206\u6790\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u3054\u3068\u306b\u9069\u3057\u305f\u624b\u6bb5\u3067\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<table style=\"height: 156px; width: 100%; border-collapse: collapse; border-color: #000000;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<td style=\"width: 21.3916%; height: 39px; border-color: #000000;\"><strong>ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09<\/strong><\/td>\n<td style=\"width: 78.6084%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u5229\u76ca\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6709\u52b9<br \/>\n\u30fb\u6295\u8cc7\u306b\u3088\u3063\u3066\u3044\u304f\u3089\u306e\u5229\u76ca\u304c\u51fa\u305f\u304b\u3092\u8a08\u7b97\u3059\u308b<br \/>\n\u30fbROI\u306f\u300c\u5229\u76ca\u984d\u00f7\u6295\u8cc7\u984d\u00d7100\uff08\uff05\uff09\u300d\u3067\u7b97\u51fa\u53ef\u80fd<br \/>\n\u30fbROI\u304c\u9ad8\u3044\u307b\u3069\u52b9\u679c\u304c\u3042\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 21.3916%; height: 39px; border-color: #000000;\"><strong>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb<\/strong><\/td>\n<td style=\"width: 78.6084%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u5897\u52a0\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6709\u52b9<br \/>\n\u30fb\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u3082\u3061\u3044\u3066\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3084\u3001\u6d41\u5165\u5143\u306a\u3069\u3092\u5206\u6790\u3059\u308b<br \/>\n\u30fb\u30c4\u30fc\u30eb\u306b\u306fGoogle Search Console\uff08Google \u691c\u7d22\u7d50\u679c\u3067\u306e\u30b5\u30a4\u30c8\u306e\u63b2\u8f09\u9806\u4f4d\u3092\u76e3\u8996\u3001\u7ba1\u7406\u3001\u6539\u5584\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064 Google \u306e\u7121\u6599\u30b5\u30fc\u30d3\u30b9\uff09\u3084\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u304c\u3042\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 21.3916%; height: 39px; border-color: #000000;\"><strong>\u58f2\u4e0a\u30c7\u30fc\u30bf<\/strong><\/td>\n<td style=\"width: 78.6084%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u8ca9\u58f2\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6709\u52b9<br \/>\n\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u524d\u5f8c\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u6bd4\u8f03\u3059\u308b<br \/>\n\u30fb\u3069\u3093\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u58f2\u4e0a\u304c\u4e0a\u304c\u3063\u305f\u304b\u3001\u3044\u3064\u4e0b\u304c\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306e\u3082\u826f\u3044<br \/>\n\u30fb\u7af6\u5408\u4ed6\u793e\u306e\u65b0\u88fd\u54c1\u767a\u58f2\u65e5\u306b\u81ea\u793e\u5546\u54c1\u306e\u58f2\u4e0a\u304c\u3069\u3046\u306a\u3063\u305f\u304b\u3082\u5206\u6790\u306b\u5f79\u7acb\u3064<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 21.3916%; height: 39px; border-color: #000000;\"><strong>\u30a2\u30f3\u30b1\u30fc\u30c8<\/strong><\/td>\n<td style=\"width: 78.6084%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u8a8d\u77e5\u5ea6\u78ba\u8a8d\u3084\u610f\u8b58\u8abf\u67fb\u306b\u6709\u52b9<br \/>\n\u30fb\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3059\u308b<br \/>\n\u30fb\u30a6\u30a7\u30d6\u5a92\u4f53\u3067\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u6642\u9593\u3084\u5834\u6240\u3092\u554f\u308f\u305a\u884c\u3048\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u307e\u305f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u5b9f\u65bd\u3057\u305f\u3089\u3059\u3050\u306b\u7d50\u679c\u304c\u51fa\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u52b9\u679c\u691c\u8a3c\u3092\u7e70\u308a\u8fd4\u3057\u884c\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h2><span id=\"4P\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u91cd\u8981\u306a\u300c4P\u300d\u3068\u306f<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8797\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2431537671.jpg\" alt=\"\" width=\"1000\" height=\"417\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2431537671.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2431537671-300x125.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2431537671-768x320.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u300c4P\u300d\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u547c\u3070\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4e0a\u3067\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>4P\u306f\u4ee5\u4e0b\u306e\u982d\u6587\u5b57\u3067\u3042\u308a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f4P\u306e\u5185\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u3053\u306e4\u3064\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u809d\u5fc3\u3060\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<table style=\"height: 156px; width: 100%; border-collapse: collapse; border-color: #000000;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<td style=\"width: 21.3916%; height: 39px; border-color: #000000;\"><strong>Product<br \/>\n\uff08\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff09<\/strong><\/td>\n<td style=\"width: 78.6084%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068<br \/>\n\u30fb\u3069\u3046\u3044\u3063\u305f\u6a5f\u80fd\u3084\u54c1\u8cea\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30b5\u30fc\u30d3\u30b9\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6c72\u3080\u3053\u3068\u304c\u91cd\u8981<br \/>\n\u30fb\u5546\u54c1\u8cfc\u5165\u5f8c\u306e\u4fdd\u969c\u3082Product\u306b\u5165\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 21.3916%; height: 39px; border-color: #000000;\"><strong>Price<\/strong><br \/>\n<strong>\uff08\u4fa1\u683c\uff09<\/strong><\/td>\n<td style=\"width: 78.6084%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u4fa1\u683c\u306e\u3053\u3068<br \/>\n\u30fb\u5546\u54c1\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u5e02\u5834\u306e\u72b6\u6cc1\u3001\u4ed6\u793e\u306e\u72b6\u6cc1\u3092\u52a0\u5473\u3057\u3066\u8a2d\u5b9a\u3059\u308b<br \/>\n\u30fb\u81ea\u793e\u304c\u3044\u304f\u3089\u306e\u5229\u76ca\u3092\u5f97\u305f\u3044\u304b\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 21.3916%; height: 39px; border-color: #000000;\"><strong>Place<br \/>\n\uff08\u6d41\u901a\uff09<\/strong><\/td>\n<td style=\"width: 78.6084%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u5546\u54c1\u3092\u58f2\u308b\u5834\u6240\u3001\u6d41\u901a\u7d4c\u8def\u306e\u3053\u3068<br \/>\n\u30fb\u5e97\u8217\u8ca9\u58f2\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3001\u30c7\u30fc\u30bf\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8ca9\u58f2\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b<br \/>\n\u30fb\u5546\u54c1\u3092\u5c4a\u3051\u308b\u969b\u306e\u7269\u6d41\u306b\u95a2\u3057\u3066\u3082Place\u306b\u8a72\u5f53\u3059\u308b<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 21.3916%; height: 39px; border-color: #000000;\"><strong>Promotion<br \/>\n\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><\/td>\n<td style=\"width: 78.6084%; height: 39px; background-color: #ffffff; border-color: #000000;\">\u30fb\u5ba3\u4f1d\u3084\u5e83\u544a\u8ca9\u4fc3\u306e\u3053\u3068<br \/>\n\u30fb\u30e6\u30fc\u30b6\u30fc\u306b\u81ea\u793e\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u307b\u304b\u3001\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u307e\u3067\u3092Promotion\u3067\u884c\u3046<br \/>\n\u30fb\u826f\u3044\u5546\u54c1\u3092\u4f5c\u3063\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u306b\u77e5\u3089\u308c\u305a\u3001\u8cfc\u5165\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u306a\u3044\u305f\u3081\u3001Promotion\u306f\u91cd\u8981\u3067\u3042\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u52b9\u679c\u3092\u5f97\u305f\u3044\u306a\u3089\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4ee5\u5916\u306e3P\u306e\u8981\u7d20\u3082\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u5546\u54c1\u306e\u63d0\u4f9b\u3001\u624b\u306b\u53d6\u308a\u3084\u3059\u3044\u4fa1\u683c\u8a2d\u5b9a\u3001\u5165\u624b\u3057\u3084\u3059\u3044\u8ca9\u58f2\u5e97\u3067\u3042\u308b\u3053\u3068\u3082\u610f\u8b58\u3059\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><span id=\"i-4\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u4e8b\u4f8b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8794\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2492678951.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2492678951.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2492678951-300x169.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_2492678951-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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010 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