{"id":5189,"date":"2020-08-05T00:00:00","date_gmt":"2020-08-04T15:00:00","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/branding_theory\/"},"modified":"2020-08-05T18:45:50","modified_gmt":"2020-08-05T09:45:50","slug":"branding_theory","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/branding_theory\/","title":{"rendered":"\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u6642\u306b\u6b20\u304b\u305b\u306a\u3044\uff01\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u7406\u8ad6\u3068\u306f"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u7406\u8ad6<\/a><\/li><li><a href=\"#i-2\">\u7406\u8ad6\u3092\u4e0a\u624b\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6210\u529f\u306b\u3064\u306a\u304c\u308b<\/a><\/li><li><a href=\"#i-3\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u7406\u8ad6\u3092\u4e0a\u624b\u304f\u6d3b\u7528\u3059\u308b\u306b\u306f<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u7406\u8ad6<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_302793239-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5231\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_302793239-1024x643.jpg\" alt=\"\" width=\"1024\" height=\"643\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_302793239-1024x643.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_302793239-300x188.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_302793239-768x482.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_302793239-1536x965.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_302793239-2048x1286.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4e0a\u3067\u3001\u5bfe\u5916\u7684\u306b\u898b\u305f\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u5316\u3059\u308b\u4f5c\u696d\u3092\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u9593\u9055\u3048\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u81ea\u793e\u304c\u76ee\u6307\u3059\u65b9\u5411\u3068\u306f\u7570\u306a\u308b\u8a8d\u8b58\u3092\u6301\u305f\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<strong><mark>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u9593\u9055\u3048\u3092\u8d77\u3053\u3055\u306a\u3044\u305f\u3081\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7406\u8ad6\u3092\u77e5\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/mark><\/strong><\/p>\n<p>\u3053\u3053\u3067\u306f2\u3064\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7406\u8ad6\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u4e00\u3064\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u795e\u69d8\u3068\u3044\u308f\u308c\u3066\u3044\u308b\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u6c0f\u304c\u63d0\u5531\u3059\u308b\u300c5A\u7406\u8ad6\u300d\u3067\u3059\u3002\u305d\u3057\u3066\u3082\u3046\u4e00\u3064\u306f\u30d3\u30b8\u30cd\u30b9\u754c\u3067\u9ad8\u540d\u306a\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u6559\u6388\u304c\u63d0\u5531\u3059\u308b\u300c\u30b8\u30e7\u30d6\u7406\u8ad6\u300d\u3067\u3059\u3002<\/p>\n<h3>5A\u7406\u8ad6<\/h3>\n<p>5A\u7406\u8ad6\u3092\u63d0\u5531\u3059\u308b\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u6c0f\u306e\u540d\u524d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3067\u3042\u308c\u3070\u4e00\u5ea6\u306f\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u795e\u69d8\u3068\u3082\u547c\u3070\u308c\u308b\u30b3\u30c8\u30e9\u30fc\u6c0f\u306f\u30015\u6bb5\u968e\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u3042\u308b\u3068\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>5\u6bb5\u968e\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u300c\u8a8d\u77e5\uff08Aware\uff09\u300d\u300c\u8a34\u6c42\uff08Appeal\uff09\u300d\u300c\u8abf\u67fb\uff08Ask\uff09\u300d\u300c\u884c\u52d5\uff08Act\uff09\u300d\u300c\u5968\u52b1\uff08Advocate\uff09\u300d\u306e\u305d\u308c\u305e\u308c\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u308a5A\u3068\u3055\u308c\u307e\u3059\u3002\u30b3\u30c8\u30e9\u30fc\u6c0f\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a76\u6975\u306e\u76ee\u6a19\u306f\u300c\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u300d\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u3084\u53e3\u30b3\u30df\u3068\u3044\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u300c\u8a8d\u77e5\u300d\u3092\u7372\u5f97\u3057\u3001\u3055\u3089\u306b\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u8b58\u5225\u3055\u308c\u8a18\u61b6\uff08\u8a34\u6c42\uff09\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u8a55\u4fa1\u3084\u30cd\u30c3\u30c8\u691c\u7d22\u306a\u3069\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u300c\u8abf\u67fb\u300d\u3057\u3066\u3001\u5b9f\u969b\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u300c\u884c\u52d5\u300d\u3092\u8d77\u3053\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u306e\u4eba\u306b\u5bfe\u3057\u3066\u300c\u5968\u52b1\u300d\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u306a\u308b\u904e\u7a0b\u304c5A\u3067\u3059\u3002<\/p>\n<p><strong><mark>\u3053\u306e5\u6bb5\u968e\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u6cbf\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u3044\u3046\u306e\u304c5A\u7406\u8ad6\u3067\u3059\u3002<\/mark><\/strong><\/p>\n<h3>\u30b8\u30e7\u30d6\u7406\u8ad6<\/h3>\n<p>\u30b8\u30e7\u30d6\u7406\u8ad6\u306f\u9867\u5ba2\u304c\u6b32\u3057\u3066\u3044\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u3088\u3046\u306b\u81ea\u793e\u304c\u53d6\u308a\u7d44\u3081\u3070\u3088\u3044\u304b\u3092\u8ad6\u7406\u7684\u306b\u8aac\u660e\u3059\u308b\u305f\u3081\u306e\u7406\u8ad6\u3067\u3001\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u6559\u6388\u304c\u63d0\u5531\u3057\u305f\u7406\u8ad6\u3067\u3059\u3002<\/p>\n<p>\u30b8\u30e7\u30d6\u7406\u8ad6\u306f\u592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 \u3000<\/p>\n<p>\u3000<a href=\"https:\/\/www.mchs.co.jp\/dm_column\/whitepaper\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5629\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-300x114.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-768x292.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1536x584.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-2048x779.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><\/span><\/p>\n<h2><span id=\"i-2\">\u7406\u8ad6\u3092\u4e0a\u624b\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6210\u529f\u306b\u3064\u306a\u304c\u308b<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding26-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5025\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding26-2.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding26-2.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding26-2-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding26-2-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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 \u3000<\/p>\n<p>\u3000<a href=\"https:\/\/www.mchs.co.jp\/dm_column\/whitepaper\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5629\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-300x114.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-768x292.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1536x584.png 1536w, 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