{"id":5167,"date":"2020-08-05T00:00:00","date_gmt":"2020-08-04T15:00:00","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/brand_identity\/"},"modified":"2021-06-10T12:17:51","modified_gmt":"2021-06-10T03:17:51","slug":"brand_identity","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/brand_identity\/","title":{"rendered":"\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\uff14\u3064\u306e\u52b9\u679c"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i-2\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u52b9\u679c\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i-3\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u4ed6\u793e\u4e8b\u4f8b<\/a><\/li><li><a href=\"#i-4\">\u6700\u5f8c\u306b<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\uff1f<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding8-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4327\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding8-scaled-1-1024x754.jpg\" alt=\"\" width=\"1024\" height=\"754\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding8-scaled-1-1024x754.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding8-scaled-1-300x221.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding8-scaled-1-768x566.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding8-scaled-1-1536x1131.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding8-scaled-1-2048x1508.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u610f\u5473<\/h3>\n<p><strong><mark>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u3092\u9867\u5ba2\u306b\u7406\u89e3\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/mark><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u3068\u5546\u54c1\u306e\u4fa1\u5024\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3001\u5927\u5207\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u6210\u3057\u3066\u3044\u304f\u8981\u7d20\u3068\u306a\u308b\u30ed\u30b4\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3001\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306a\u3069\u3092\u5168\u4f53\u7684\u306b\u7e4b\u304c\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\uff08\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\uff09\u3092\u9867\u5ba2\u306b\u3069\u3046\u601d\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u304b\u3092\u8003\u3048\u3066\u3001\u4f5c\u6210\u3057\u3066\u3044\u304f\u306e\u304c\u5927\u5207\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u91cd\u8981\u6027<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4eca\u5e02\u5834\u306b\u306f\u591a\u6570\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001<strong><mark>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u7570\u304c\u660e\u78ba\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093<\/mark><\/strong>\u3002\u305d\u306e\u4e2d\u3067<strong>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u7b54\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093<\/strong>\u3002\u4ed6\u793e\u3068\u5dee\u3092\u4f5c\u3063\u3066\u3082\u8ab0\u3082\u6c42\u3081\u3066\u3044\u306a\u3044\u3082\u306e\u306f\u58f2\u308c\u306a\u3044\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306b\u304a\u3044\u3066\u5fc5\u9808\u3067\u3059\u3002\u4f01\u696d\u306e\u9b45\u305b\u305f\u3044\u3053\u3068\u3092\u8868\u73fe\u3057\u3066\u3044\u308b\u306e\u304c\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u306a\u308b\u306e\u3067\u3001\u660e\u78ba\u306b\u3057\u305f\u3046\u3048\u3067\u3001\u3044\u304b\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u304b\u304c\u554f\u308f\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u3068\u6d88\u8cbb\u8005\u3084\u9867\u5ba2\u3078\u306e\u898b\u3048\u65b9\u306b\u3082\u5f71\u97ff\u304c\u751f\u307e\u308c\u308b\u306e\u3067\u6c17\u3092\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u3000\n<h2><span id=\"i-2\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u52b9\u679c\u3068\u306f\uff1f<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/hrbranding18.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1733\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/hrbranding18.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/hrbranding18.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/hrbranding18-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/hrbranding18-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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id=\"i-3\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u4ed6\u793e\u4e8b\u4f8b<\/span><\/h2>\n<p><strong><mark>\u4f01\u696d\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u308b\u306e\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u52b9\u679c\u3092\u5f97\u3089\u308c\u6210\u529f\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/mark><\/strong><\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u5b9f\u969b\u306e\u4f8b\u3092\u6319\u3052\u3066\u3054\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30e6\u30cb\u30af\u30ed<\/h3>\n<p><strong><mark>\u30e6\u30cb\u30af\u30ed\u306f\u3001\u7537\u5973\u306e\u6027\u5225\u3082\u306a\u3044\u3001\u5b50\u4f9b\u304b\u3089\u5927\u4eba\u3068\u5e74\u9f62\u5c64\u3082\u5e83\u304f\u3059\u3079\u3066\u306e\u4eba\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u5546\u54c1\u3067\u3059\u3002\u3053\u308c\u304b\u3089\u3001\u30e6\u30cb\u30af\u30ed\u306e\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u6226\u7565\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/mark><\/strong><\/p>\n<p>\u30e6\u30cb\u30af\u30ed\u306e\u5546\u54c1\u306f\u3001\u5168\u3066\u306e\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u30c7\u30b6\u30a4\u30f3\u3067\u3001\u7537\u5973\u306e\u6027\u5225\u3082\u306a\u3044\u3001\u5b50\u4f9b\u304b\u3089\u5927\u4eba\u3068\u5e74\u9f62\u5c64\u3082\u5e83\u304f\u3059\u3079\u3066\u306e\u4eba\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u5546\u54c1\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u54c1\u7a2e\u306f\u5c11\u306a\u3081\u3067\u751f\u7523\u306f\u591a\u304f\u3001\u4f4e\u4fa1\u683c\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u54c1\u8cea\u306f\u5b89\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u6d41\u884c\u3084\u30c8\u30ec\u30f3\u30c9\u306f\u53d6\u308a\u5165\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u3053\u3060\u308f\u308a\u304c\u3042\u308b\u4eba\u3088\u308a\u5272\u308a\u5207\u3063\u3066\u3044\u308b\u4eba\u5411\u3051\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u65e5\u672c\u4eba\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001\u76ee\u7acb\u305f\u306a\u3044\u30b7\u30f3\u30d7\u30eb\u306a\u3082\u306e\u3092\u597d\u3080\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u666e\u6bb5\u7740\u308b\u670d\u3092\u30e6\u30cb\u30af\u30ed\u3067\u8cfc\u5165\u3057\u3001\u3088\u305d\u884c\u304d\u306e\u670d\u306f\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u3067\u63a2\u3059\u4eba\u3082\u591a\u304f\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5168\u3066\u306e\u4eba\u3092\u5bfe\u8c61\u306b\u4f5c\u3089\u308c\u3066\u3044\u308b\u30e6\u30cb\u30af\u30ed\u306f\u3001\u72ec\u81ea\u306e\u30d6\u30f3\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u6301\u3063\u3066\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h3>Apple<\/h3>\n<p><strong><mark>Apple\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u96fb\u5316\u88fd\u54c1\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u958b\u767a\u5546\u54c1\u306e\u958b\u767a\u4f1a\u793e\u306b\u306a\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u6226\u7565\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u4eba\u3005\u306e\u751f\u6d3b\u306b\u5909\u5316\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/mark><\/strong><\/p>\n<p>\u5ba3\u4f1d\u52b9\u679c\u304c\u3042\u3063\u305f\u4f8b\u3092\u3042\u3052\u308b\u3068\u30011997\u5e74\u306b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u304c\u3001\u300c\u81ea\u5206\u305f\u3061\u306e\u751f\u307f\u51fa\u3059\u88fd\u54c1\u306f\u4e16\u754c\u3092\u5909\u3048\u3089\u308c\u308b\u3068\u4fe1\u3058\u3066\u3001\u5e38\u8b58\u306b\u3068\u3089\u308c\u305a\u306b\u52aa\u529b\u3057\u305f\u7d50\u679c\u51fa\u6765\u4e0a\u304c\u3063\u305f\u88fd\u54c1\u3067\u3042\u308b\u300d\u3068\u8a9e\u3063\u305f\u30c6\u30ec\u30d3CM\u3067\u3059\u3002<\/p>\n<p>Apple\u306e\u4ee3\u8868\u7684\u306a\u5ba3\u4f1d\u306b\u306a\u308a\u3001CM\u306b\u5f71\u97ff\u3055\u308c\u305f\u6d88\u8cbb\u8005\u304cApple\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Apple\u306f\u3001\u512a\u79c0\u306a\u4eba\u6750\u3092\u4f7f\u7528\u3057\u3066\u69d8\u3005\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u72ec\u81ea\u306e\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u6226\u7565\u3067\u3001\u6d88\u8cbb\u8005\u306e\u6c17\u6301\u3061\u3092\u3064\u304b\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u9b45\u529b\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c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id=\"i-4\">\u6700\u5f8c\u306b<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u78ba\u7acb\u306f\u9577\u671f\u7684\u306a\u826f\u3044\u52b9\u679c\u3092\u5f97\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u78ba\u7acb\u306e\u305f\u3081\u306b\u306f\u7d99\u7d9a\u3057\u3066\u65bd\u7b56\u3092\u884c\u3044\u7d9a\u3051\u308b\u3053\u3068\u304c\u5927\u5207<\/span><span style=\"font-weight: 400;\">\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001<\/span><b>\u30ce\u30a6\u30cf\u30a6\u304c\u306a\u3051\u308c\u3070\u3069\u306e\u3088\u3046\u306b\u9032\u3081\u3066\u3088\u3044\u306e\u304b\u3001\u4eca\u306e\u65b9\u6cd5\u3067\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u306e\u304b\u308f\u304b\u3089\u305a\u3001\u60a9\u3080\u3053\u3068\u3082\u591a\u3044<\/b><span style=\"font-weight: 400;\">\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u3088\u3046\u306a\u5834\u5408\u306b\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3063\u305f<\/span><b>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u5f97\u610f\u306a\u672a\u77e5\u682a\u5f0f\u4f1a\u793e<\/b><span style=\"font-weight: 400;\">\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u5ba3\u4f1d\u3084PR\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u4e00\u6642\u7684\u306b\u9867\u5ba2\u3092\u547c\u3073\u8fbc\u3081\u305f\u3068\u3057\u3066\u3082\u3001\u9577\u671f\u7684\u306a\u58f2\u308a\u4e0a\u3052\u306b\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u70b9\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u306f\u6f5c\u5728\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u3068\u9577\u671f\u7684\u306b\u63a5\u89e6\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u304b\u3089\u306e\u300c\u4fe1\u983c\u30fb\u5171\u611f\u300d\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u300c\u30d5\u30a1\u30f3\u306e\u7372\u5f97\u300d\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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