{"id":5121,"date":"2020-08-05T00:00:00","date_gmt":"2020-08-04T15:00:00","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/branding_management\/"},"modified":"2020-08-06T11:12:45","modified_gmt":"2020-08-06T02:12:45","slug":"branding_management","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/branding_management\/","title":{"rendered":"\u4f01\u696d\u306e\u5b58\u5728\u4fa1\u5024\u304c\u9ad8\u307e\u308b\uff01\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u7d4c\u55b6\u306b\u4e0e\u3048\u308b\u5f71\u97ff"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u7d4c\u55b6\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\uff1f<\/a><\/li><li><a 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<strong><mark>\u307e\u305a\u4f01\u696d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u78ba\u7acb\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u305d\u306e\u4f01\u696d\u7406\u5ff5\u3084\u30d3\u30b8\u30e7\u30f3\u304c\u793e\u5185\u306b\u6d78\u900f\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/mark><\/strong><\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u7d4c\u55b6\u5c64\u3068\u5f93\u696d\u54e1\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u7d44\u7e54\u6587\u5316\u304c\u7d71\u4e00\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3084\u9867\u5ba2\u5411\u3051\u306b\u767a\u4fe1\u3055\u308c\u308b\u305d\u306e\u4f01\u696d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u7d71\u4e00\u3055\u308c\u308b\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u78ba\u7acb\u306f\u3001\u3088\u308a\u81ea\u793e\u306e\u5f93\u696d\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u306e\u78ba\u7acb\u306f\u3001\u305d\u3053\u3067\u50cd\u304f\u5f93\u696d\u54e1\u306b\u3068\u3063\u3066\u306f\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u7406\u5ff5\u3092\u901a\u3057\u3066\u793e\u4f1a\u3078\u8ca2\u732e\u3057\u3066\u3044\u308b\u6d3b\u52d5\u306b\u559c\u3073\u3084\u3001\u8a87\u308a\u611f\u3058\u308b\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u3066\u5f93\u696d\u54e1\u304c\u3088\u308a\u3053\u306e\u4f01\u696d\u3067\u50cd\u304f\u4fa1\u5024\u89b3\u3092\u4eab\u53d7\u3059\u308b\u3053\u3068\u3067\u3001\u5f93\u696d\u54e1\u6e80\u8db3\u5ea6\u306f\u5411\u4e0a\u3057\u307e\u3059\u3002\u3053\u306e\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u5e83\u304f\u4e16\u9593\u306b\u305d\u306e\u4f01\u696d\u304c\u5468\u77e5\u3055\u308c\u308b\u3068\u3001\u3088\u308a\u591a\u304f\u306e\u512a\u79c0\u306a\u4eba\u6750\u304c\u96c6\u307e\u308a\u3084\u3059\u304f\u306a\u308b\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4f01\u696d\u3078\u306e\u5c31\u8077\u6d3b\u52d5\u3084\u8ee2\u8077\u6d3b\u52d5\u3092\u3059\u308b\u5834\u5408\u306b\u6ce8\u76ee\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u305d\u306e\u4f01\u696d\u306e\u8ca1\u52d9\u72b6\u6cc1\u3084\u8077\u5834\u74b0\u5883\u306e\u4ed6\u306b\u3001\u4f01\u696d\u7406\u5ff5\u3084\u30d3\u30b8\u30e7\u30f3\u306b\u3064\u3044\u3066\u306f\u3088\u304f\u30c1\u30a7\u30c3\u30af\u3059\u308b\u9805\u76ee\u3067\u3059\u3002<\/p>\n<p>  \u3000<\/p>\n<p>\u3000<a href=\"https:\/\/www.mchs.co.jp\/dm_column\/whitepaper\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5629\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-300x114.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-768x292.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1536x584.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-2048x779.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><\/span><\/p>\n<h2><span id=\"i-2\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/08\/writing-1149962_1280.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-930\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/08\/writing-1149962_1280-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/08\/writing-1149962_1280-1024x683.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/08\/writing-1149962_1280-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/08\/writing-1149962_1280-768x512.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/08\/writing-1149962_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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 \u3000<\/p>\n<p>\u3000<a href=\"https:\/\/www.mchs.co.jp\/dm_column\/whitepaper\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5629\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-300x114.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-768x292.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1536x584.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-2048x779.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><\/span><\/p>\n<h2><span id=\"i-3\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u308b\u52b9\u679c\u3092\u7d99\u7d9a\u3057\u3066\u3044\u304f\u306b\u306f<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/05\/shutterstock_1026974137.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-816\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/05\/shutterstock_1026974137.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/05\/shutterstock_1026974137.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2019\/05\/shutterstock_1026974137-300x225.jpg 300w, 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