{"id":5092,"date":"2025-09-04T15:00:00","date_gmt":"2025-09-04T06:00:00","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/own_media_marketing\/"},"modified":"2025-09-24T15:19:59","modified_gmt":"2025-09-24T06:19:59","slug":"own_media_marketing","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/own_media_marketing\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u6982\u8981\u30fb\u6210\u529f\u4e8b\u4f8b\u30fb\u9032\u3081\u65b9\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"<!-- Widget Shortcode --><div id=\"custom_html-19\" class=\"widget_text widget widget_custom_html widget-shortcode area-arbitrary \"><div class=\"textwidget custom-html-widget\"><div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-243324890835\" style=\"max-width: 100%; max-height: 100%; width: 2048px; height: 341px;\" data-hubspot-wrapper-cta-id=\"243324890835\"><a href=\"https:\/\/cta-na2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIeRyIe4bVnrXF8pQqLKe7SCbjl83OOwvn7dQIMn7D3oju7WDFEpS%2BjNN6wl6BeQaZFI98gejCt2tmqVfTIpiv3qs4E85MPVsioQ6xZHw%2BoFplWHmk1TDle7a%2FutwTL7NrSwf20U1sR2tJm%2Bz5Bh6oacV2gcaJYRAQWVEUSUQ%3D%3D&amp;webInteractiveContentId=243324890835&amp;portalId=23212435\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/hubspot-no-cache-na2-prod.s3.amazonaws.com\/cta\/default\/23212435\/interactive-243324890835.png\" alt=\"owned-media-support-banner-1-1\" \/><\/a><\/div><\/div><\/div><!-- \/Widget Shortcode -->\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li><a 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src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f.jpg\" alt=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f.jpg 1280w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f-300x169.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f-1024x576.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-ownedmedia\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/a><\/span>\u3092\u6d3b\u7528\u3057\u3001\u5e83\u544a\u8cbb\u7528\u3092\u6291\u3048\u3064\u3064\u58f2\u4e0a\u5411\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u5f37\u5316\u304c\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002\u4e3b\u306b\u81ea\u793e\u304c\u904b\u55b6\u3059\u308b\u30d6\u30ed\u30b0\u3084EC\u30b5\u30a4\u30c8\u3001\u30a6\u30a7\u30d6\u30de\u30ac\u30b8\u30f3\u306a\u3069\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u4ee5\u5916\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u7528\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u7570\u306a\u308a\u3001\u81ea\u793e\u304c\u4e3b\u4f53\u3068\u306a\u3063\u3066\u30e1\u30c7\u30a3\u30a2\u306e\u4f5c\u6210\u304b\u3089\u904b\u7528\u3001\u52b9\u679c\u6e2c\u5b9a\u307e\u3067\u884c\u3048\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3067\u6ce8\u76ee\u3055\u308c\u308b\u300c\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u3072\u3068\u3064\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30fb\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u30fb\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u7dcf\u79f0\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table 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style=\"width: 34.1832%; height: 39px; border-color: #000000; vertical-align: middle;\">\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2<\/td>\n<td style=\"width: 65.8168%; height: 39px; border-color: #000000; vertical-align: middle;\">\u4f01\u696d\u304c\u5e83\u544a\u6599\u3092\u652f\u6255\u3044\uff08\u30da\u30a4\u30c9\uff1dPaid\uff09\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u30e1\u30c7\u30a3\u30a2<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<td style=\"width: 34.1832%; height: 39px; border-color: #000000; vertical-align: middle;\">\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/td>\n<td style=\"width: 65.8168%; height: 39px; border-color: #000000; vertical-align: middle;\">SNS\u306e\u3088\u3046\u306b\u30d5\u30a1\u30f3\u3092\u7372\u5f97\uff08\u30a2\u30fc\u30f3\u30c9\uff1dEarned\uff09\u3067\u304d\u308b\u30e1\u30c7\u30a3\u30a2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4e0a\u8a18\u306e\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u3046\u307e\u304f\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u4f8b<\/span><\/h2>\n<p>\u3053\u3053\u3067\u306f\u3001\u672a\u77e5\u682a\u5f0f\u4f1a\u793e\u304c\u5b9f\u969b\u306b\u53d6\u308a\u7d44\u3093\u3060\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u8ab2\u984c\u304b\u3089\u6210\u679c\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u3054\u53c2\u8003\u306b\u306a\u3055\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u5e83\u544a\u4f9d\u5b58\u306e\u9650\u754c\u3068\u8ab2\u984c<\/h3>\n<p>\u5f53\u521d\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u65bd\u7b56\u3068\u3057\u3066\u306fWeb\u5e83\u544a\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001CPA\uff08\u7372\u5f97\u5358\u4fa1\uff09\u304c9\u301c10\u4e07\u5186\u306b\u9054\u3059\u308b\u306a\u3069\u3001\u52b9\u7387\u9762\u3067\u5927\u304d\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u5e83\u544a\u306b\u9650\u754c\u3092\u611f\u3058\u3001\u691c\u7d22\u884c\u52d5\u3092\u901a\u3058\u3066\u60c5\u5831\u53ce\u96c6\u3092\u3057\u3066\u3044\u308b\u6f5c\u5728\u9867\u5ba2\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5207\u308a\u66ff\u3048\u307e\u3057\u305f\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u3001\u300cSEO\u300d\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3048\u3070\u672a\u77e5\u682a\u5f0f\u4f1a\u793e\u300d\u3068\u3044\u3046\u8a8d\u77e5\u5411\u4e0a\u3082\u72d9\u3044\u307e\u3057\u305f\u3002<\/p>\n<h3>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u30a4\u30e1\u30fc\u30b8\u3092\u5237\u65b0<\/h3>\n<p>\u305d\u3053\u3067\u65b0\u305f\u306b\u6ce8\u529b\u3057\u305f\u306e\u304c\u3001\u691c\u7d22\u884c\u52d5\u3092\u901a\u3058\u3066\u60c5\u5831\u53ce\u96c6\u3092\u3057\u3066\u3044\u308b\u6f5c\u5728\u9867\u5ba2\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u30ea\u30fc\u30c9\u3084\u5546\u8ac7\u7372\u5f97\u306f\u3082\u3061\u308d\u3093\u3001\u300cSEO\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3048\u3070\u672a\u77e5\u682a\u5f0f\u4f1a\u793e\u300d\u3068\u3044\u3046\u8a8d\u77e5\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u306a\u76ee\u7684\u306b\u636e\u3048\u307e\u3057\u305f\u3002<\/p>\n<p>\u5f53\u521d\u306f\u300c\u8a18\u4e8b\u4f5c\u6210\u4f1a\u793e\u300d\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u5f37\u304b\u3063\u305f\u305f\u3081\u3001\u8a18\u4e8b\u3092\u901a\u3058\u3066\u300c\u8a18\u4e8b\u4ee5\u5916\u306b\u3082\u5e45\u5e83\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u652f\u63f4\u304c\u53ef\u80fd\u300d\u3067\u3042\u308b\u3053\u3068\u3092\u767a\u4fe1\u3057\u307e\u3057\u305f\u3002\u5546\u6750\u7406\u89e3\u3092\u4fc3\u3057\u3064\u3064\u3001\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3059\u308b\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7d50\u679c<\/h3>\n<p>\u53d6\u308a\u7d44\u307f\u958b\u59cb\u304b\u30893\u30ab\u6708\u3067\u300c<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-contents\/\">\u30b3\u30f3\u30c6\u30f3\u30c4<\/a><\/span>\u300d\u300c<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-content-marketing\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>\u300d\u3068\u3044\u3063\u305f\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u9806\u4f4d1~3\u4f4d\u3092\u7372\u5f97\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7d4c\u7531\u306e\u30ea\u30fc\u30c9\u6570\u3082\u5897\u52a0\u3057\u3001Web\u5e83\u544a\u306b\u4f9d\u5b58\u3057\u306a\u3044\u7372\u5f97\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u6628\u5e74\u306f\u7d04300\u4e07\u5186\u3092\u6295\u4e0b\u3057\u3066\u3044\u305fWeb\u5e83\u544a\u8cbb\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u3064\u3064\u3001\u30ea\u30fc\u30c9\u6570\u3092\u7dad\u6301\u3002\u4eca\u5f8c\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8cc7\u7523\u3068\u3057\u3066\u6b8b\u308a\u7d9a\u3051\u308b\u305f\u3081\u3001\u3055\u3089\u306b\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u6291\u5236\u3057\u306a\u304c\u3089\u6210\u679c\u3092\u7d99\u7d9a\u3067\u304d\u308b\u898b\u8fbc\u307f\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10322\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c.png 1920w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c-300x169.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c-1024x576.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c-768x432.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c-1536x864.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/04\/\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" 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id=\"i-3\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3059\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5449 size-large\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_526848103-1-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_526848103-1-1024x683.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_526848103-1-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_526848103-1-768x512.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_526848103-1-1536x1024.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_526848103-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u7a2e\u3068\u3057\u3066\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4e3b\u306b5\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30fb\u591a\u304f\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u63a5\u89e6\u3059\u308b\u6a5f\u4f1a\u3092\u3064\u304f\u308c\u308b<br \/>\n\u30fb\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3067\u304d\u308b<br \/>\n\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308b<br \/>\n\u30fb\u96c6\u5ba2\u306e\u30b3\u30b9\u30c8\u30ab\u30c3\u30c8\u306b\u3064\u306a\u304c\u308b<br 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style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-content-marketing\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f8\u3064\u306e\u624b\u6cd5\u30fb\u5b9f\u8df5\u4e8b\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/span><\/p>\n<\/div>\n<h3>\u96c6\u5ba2\u306e\u30b3\u30b9\u30c8\u30ab\u30c3\u30c8\u306b\u3064\u306a\u304c\u308b<\/h3>\n<p>\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u3072\u3068\u3064\u306e\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308b\u5e83\u544a\u3092\u5229\u7528\u3057\u3066\u3001\u96c6\u5ba2\u3092\u3059\u308b\u4f01\u696d\u3082\u591a\u3044\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3046\u540d\u524d\u306e\u3068\u304a\u308a\u3001\u5e83\u544a\u51fa\u7a3f\u6642\u306f\u3082\u3061\u308d\u3093\u3001\u51fa\u7a3f\u3057\u3066\u3044\u308b\u9593\u3082\u7d99\u7d9a\u7684\u306b\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u53cd\u5bfe\u306b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u81ea\u793e\u3067\u904b\u55b6\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u904b\u55b6\u306e\u30ea\u30bd\u30fc\u30b9\u306f\u5fc5\u8981\u306a\u3082\u306e\u306e\u3001\u6bce\u56de\u306e\u5927\u304d\u306a\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u96c6\u5ba2\u304c\u53ef\u80fd\u3067\u3059\u3002\u5358\u6708\u3067\u307f\u308c\u3070\u5c0f\u3055\u306a\u5dee\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u9577\u3044\u76ee\u3067\u307f\u308c\u3070\u5927\u304d\u306a\u30b3\u30b9\u30c8\u30ab\u30c3\u30c8\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u81ea\u4f53\u304c\u81ea\u793e\u306e\u8cc7\u7523\u306b\u306a\u308b<\/h3>\n<p>\u81ea\u793e\u306e\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u30a6\u30a7\u30d6\u5e83\u544a\u3084\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u306a\u3069\u3082\u6709\u52b9\u3067\u3059\u304c\u3001\u4e00\u6642\u7684\u306a\u767a\u4fe1\u3067\u3059\u3002\u5bfe\u3057\u3066\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u60c5\u5831\u767a\u4fe1\u3068\u3068\u3082\u306b\u8a18\u4e8b\u3084\u52d5\u753b\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6c38\u7d9a\u7684\u306b\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u3051\u308b\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u904e\u53bb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3055\u304b\u306e\u307c\u3063\u3066\u898b\u308b\u3053\u3068\u3067\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u516c\u958b\u3057\u3066\u3059\u3050\u306b\u7d50\u679c\u304c\u51fa\u306a\u304f\u3066\u3082\u3001\u3058\u3063\u304f\u308a\u6642\u9593\u3092\u304b\u3051\u3066\u30a2\u30af\u30bb\u30b9\u3092\u96c6\u3081\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u30e1\u30c7\u30a3\u30a2\u3092\u80b2\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u5358\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304f\u3060\u3051\u3067\u306f\u3001\u53e4\u3044\u60c5\u5831\u3060\u3051\u306e\u4fa1\u5024\u306e\u4f4e\u3044\u30e1\u30c7\u30a3\u30a2\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u5b9a\u671f\u7684\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u70b9\u306b\u306f\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-4\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5177\u4f53\u7684\u306a\u4f5c\u308a\u65b9<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10205\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/07\/shutterstock_2577121243.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/07\/shutterstock_2577121243.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/07\/shutterstock_2577121243-300x169.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2025\/07\/shutterstock_2577121243-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7b56\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e4\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u7591\u554f\u3092\u6d17\u3044\u51fa\u3057\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b<br \/>\n\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u6c42\u3081\u308b\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8003\u3048\u629c\u304f<br \/>\n\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u610f\u8b58\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u306b\u3053\u3060\u308f\u308b<br 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style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/ownedmedia-kpi\/\">\u3010\u76ee\u6a19\u8a2d\u5b9a\u3011\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\uff1f\u6307\u6a19\u306e\u5177\u4f53\u4f8b\u3084\u624b\u9806\u3092\u7d39\u4ecb<\/a><\/span><\/p>\n<\/div>\n<h3>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u6c42\u3081\u308b\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8003\u3048\u629c\u304f<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u5ff5\u982d\u306b\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u6c42\u3081\u308b\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u691c\u8a0e\u3057\u3066\u3044\u304f\u3068\u3001\u81ea\u7136\u3068\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u304b\u898b\u51fa\u305b\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u7570\u306a\u308b\u6bb5\u968e\u306b\u3042\u308b\u30da\u30eb\u30bd\u30ca\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3068\u3001\u305d\u306e\u6bb5\u968e\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u307e\u3060\u81ea\u793e\u306b\u307e\u3063\u305f\u304f\u8208\u5473\u306e\u306a\u3044\u6bb5\u968e\u3001\u8208\u5473\u306f\u3042\u308b\u304c\u8cfc\u5165\u306f\u3057\u3066\u3044\u306a\u3044\u6bb5\u968e\u306a\u3069\u3001\u6bb5\u968e\u306b\u5408\u308f\u305b\u305f\u30da\u30eb\u30bd\u30ca\u306e\u30cb\u30fc\u30ba\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>\u5404\u30da\u30eb\u30bd\u30ca\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u60c5\u5831\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308c\u3070\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u610f\u8b58\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u306b\u3053\u3060\u308f\u308b<\/h3>\n<p>\u5b9f\u969b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3092\u958b\u59cb\u3059\u308b\u524d\u306b\u3001\u8a2d\u5b9a\u3057\u305f\u30da\u30eb\u30bd\u30ca\u3092\u3082\u3061\u3044\u3066<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/what-is-customer-journey\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a><\/span>\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u691c\u7d22\u3059\u308b\u6642\u70b9\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u904e\u7a0b\u3092\u793a\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u3088\u3046\u306b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fc5\u8981\u306b\u306a\u308b\u304b\u3001\u3042\u3089\u304b\u3058\u3081\u8a08\u753b\u3092\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u6642\u306b\u306f\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002KPI\u3068\u306f\u3001\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3092\u610f\u5473\u3057\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u5834\u5408\u3001\u76ee\u6a19\u3068\u3059\u308b\u9805\u76ee\uff08\u5546\u54c1\u306e\u8cfc\u5165\u306a\u3069\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u5fc5\u8981\u306a\u7d4c\u8def\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u30af\u30ea\u30c3\u30af\u6570\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5e73\u5747\u6ede\u5728\u6642\u9593\u306a\u3069\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u306a\u304c\u3089\u3001\u3088\u308a\u6210\u679c\u304c\u51fa\u308b\u3088\u3046\u6539\u5584\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/ownedmedia-kpi\/\">\u3010\u76ee\u6a19\u8a2d\u5b9a\u3011\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\uff1f\u6307\u6a19\u306e\u5177\u4f53\u4f8b\u3084\u624b\u9806\u3092\u7d39\u4ecb<\/a><\/span><\/p>\n<\/div>\n<h3>\u5236\u4f5c\u30fb\u904b\u55b6\u306e\u305f\u3081\u5341\u5206\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308b<\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5236\u4f5c\u30fb\u904b\u55b6\u306b\u306f\u3001\u5341\u5206\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u696d\u52d9\u306f\u6226\u7565\u306e\u7b56\u5b9a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u30b5\u30fc\u30d0\u30fc\u306e\u4fdd\u5b88\u306a\u3069\u5e45\u5e83\u304f\u3001\u305d\u308c\u305e\u308c\u5c02\u9580\u7684\u306a\u30b9\u30ad\u30eb\u3084\u77e5\u8b58\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u81ea\u793e\u3067\u5236\u4f5c\u30fb\u904b\u55b6\u3059\u308b\u969b\u306e\u30ea\u30bd\u30fc\u30b9\u306b\u306f\u3001\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%; border-color: #000000;\"><strong>\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u5c02\u9580\u7684\u306a\u77e5\u8b58\u306e\u3042\u308b\u5f93\u696d\u54e1\u306e\u63a1\u7528<\/strong><br \/>\n<strong>\u30fb\u30e1\u30c7\u30a3\u30a2\u7acb\u3061\u4e0a\u3052\u306b\u95a2\u3059\u308b\u30b9\u30ad\u30eb\u3084\u77e5\u8b58\u3092\u5f93\u696d\u54e1\u306b\u6559\u80b2\u3059\u308b\u6642\u9593<\/strong><br \/>\n<strong>\u30fb\u5927\u91cf\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u4f5c\u6210\u30fb\u66f4\u65b0\u3059\u308b\u305f\u3081\u306e\u4eba\u54e1\u78ba\u4fdd<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5341\u5206\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u81ea\u793e\u3067\u78ba\u4fdd\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u5834\u5408\u3001\u5916\u6ce8\u3092\u691c\u8a0e\u3059\u308b\u306e\u3082\u9078\u629e\u80a2\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u5236\u4f5c\u3092\u5916\u6ce8\u3059\u308b\u5834\u5408\u3001\u5185\u5bb9\u306b\u3088\u308a\u5916\u6ce8\u8cbb\u7528\u304c\u9ad8\u984d\u306b\u306a\u308b\u53ef\u80fd\u6027\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u8cea\u306e\u9ad8\u3044\u30e1\u30c7\u30a3\u30a2\u3092\u5236\u4f5c\u3059\u308b\u305f\u3081\u306e\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u306f\u3001\u5236\u4f5c\u3060\u3051\u3067\u306a\u304f\u305d\u306e\u5f8c\u306e\u904b\u55b6\u3082\u59d4\u8a17\u53ef\u80fd\u3067\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u7d99\u7d9a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f4\u65b0\u304c\u91cd\u8981\u3067\u3042\u308b\u305f\u3081\u3001\u5916\u6ce8\u3059\u308c\u3070\u9577\u671f\u7684\u306b\u307f\u3066\u8cbb\u7528\u524a\u6e1b\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 15px; border: double 4px #888e7e; border-radius: 10px; word-break: break-all;\">\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/ownedmedia-outsourcing\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u5916\u6ce8\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f\u6ce8\u610f\u70b9\u3084\u8cbb\u7528\u76f8\u5834\u3082\u89e3\u8aac<\/a><\/span><\/p>\n<\/div>\n<h2><span id=\"i-5\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u305f\u6210\u529f\u4e8b\u4f8b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8918 size-full\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_2496971389.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_2496971389.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_2496971389-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_2496971389-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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