{"id":5046,"date":"2020-08-05T00:00:00","date_gmt":"2020-08-04T15:00:00","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/"},"modified":"2020-08-28T11:38:51","modified_gmt":"2020-08-28T02:38:51","slug":"the_ltv","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/","title":{"rendered":"LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\uff1f\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u57fa\u672c\u77e5\u8b58"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#LTV\">LTV\u3068\u306f<\/a><\/li><li><a href=\"#LTV-2\">LTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><li><a href=\"#LTV-3\">LTV\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f<\/a><\/li><\/ul><\/div>\n<h2><span id=\"LTV\">LTV\u3068\u306f<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing23-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5067\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing23-2.jpg\" alt=\"\" width=\"1000\" height=\"669\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing23-2.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing23-2-300x201.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing23-2-768x514.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><strong><mark>LTV\uff08Life Time Value\uff09\u3068\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/mark><\/strong>\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3084\u5546\u54c1\u306e\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u306fLTV\u304c\u9ad8\u304f\u3001\u53cd\u5bfe\u306b\u4e00\u5ea6\u3060\u3051\u306e\u9867\u5ba2\u306fLTV\u304c\u4f4e\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bLTV\u306e\u91cd\u8981\u6027\u306f\u3001\u9867\u5ba2\u3092\u65b0\u898f\u7372\u5f97\u3059\u308b\u969b\u306e\u30b3\u30b9\u30c8\u3092\u8003\u3048\u308b\u3068\u3088\u304f\u308f\u304b\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u30b3\u30b9\u30c8\u306e5\u500d\u3068\u3044\u308f\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3053\u308c\u306f1\uff1a5\u306e\u6cd5\u5247\u3068\u547c\u3070\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u306f\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306a\u3089\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u52aa\u529b\u3092\u3057\u305f\u65b9\u304c\u3001\u30b3\u30b9\u30c8\u9762\u3067\u306f5\u500d\u52b9\u7387\u304c\u826f\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u7279\u306bBtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u4f01\u696d\u5074\u3082\u3001\u30b3\u30b9\u30c8\u3084\u5229\u4fbf\u6027\u306a\u3069\u5408\u7406\u7684\u306a\u7406\u7531\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u4f01\u696d\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u306f\u5bfe\u8c61\u3068\u306a\u308b\u53d6\u5f15\u5148\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u591a\u304f\u3001\u65b0\u898f\u9867\u5ba2\u5019\u88dc\u81ea\u4f53\u304c\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>BtoC\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u6d88\u8cbb\u8005\u304c\u3044\u308f\u3086\u308b\u885d\u52d5\u8cb7\u3044\u3092\u884c\u3046\u5834\u5408\u3082\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u306fBtoB\u30d3\u30b8\u30cd\u30b9\u3068\u306f\u7570\u306a\u308b\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u3002\u3067\u3059\u304c\u3001\u65e5\u672c\u306f\u5c11\u5b50\u5316\u306b\u3088\u308a\u4eba\u53e3\u3082\u6e1b\u5c11\u50be\u5411\u306b\u3042\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306f\u591a\u69d8\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>  \u3000<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\n\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/whitepaper\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5629\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-300x114.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-768x292.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1536x584.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-2048x779.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&quot;}&#8221;  =&#8221;{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}&#8221;><\/p>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol01\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5630 size-large\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-1024x390.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-300x114.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-768x292.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-1536x584.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-2048x779.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><\/span><\/p>\n<h2><span id=\"LTV-2\">LTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing38-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4619\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing38-1.jpg\" alt=\"\" width=\"1000\" height=\"664\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing38-1.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing38-1-300x199.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing38-1-768x510.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u4e0a\u3067\u306f\u57fa\u672c\u3068\u3082\u3044\u3048\u308bLTV\u3067\u3059\u304c\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u7c21\u5358\u306b\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong><mark>\u30fbLTV=\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u8cb7\u983b\u5ea6\u00d7\u5e73\u5747\u8cfc\u8cb7\u671f\u9593<\/mark><\/strong><\/p>\n<p>\u4f8b\u3048\u3070\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8A\u793e\u3067\u306f\u3001\u9867\u5ba2\u306e\u5e73\u5747\u5358\u4fa1\u306f1,000\u5186\u3001\u5e73\u5747\u6765\u5e97\u983b\u5ea6\u306f\u67081\u56de\u3001\u5e73\u5747\u8cfc\u8cb7\u671f\u9593\u306f5\u5e74\u9593\u3060\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u306eLTV\u306f1000\u00d712\u00d75\u3068\u306a\u308a\u3001A\u793e\u306eLTV=6\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u4f1a\u793e\u5168\u4f53\u306e\u58f2\u308a\u4e0a\u3052\u306b\u5bfe\u3057\u3066LTV\u306e\u5e73\u5747\u5024\u3092\u6c42\u3081\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u3001\u6570\u5024\u3055\u3048\u5206\u304b\u308c\u3070\u9867\u5ba2\u5225\u306bLTV\u3092\u6c42\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3053\u3053\u3067\u6c42\u3081\u305fLTV\u3068\u306f\u58f2\u308a\u4e0a\u3052\u3060\u3051\u3092\u8003\u616e\u3057\u305f\u6570\u5024\u3067\u3059\u3002\u3069\u3093\u306a\u306bLTV\u304c\u9ad8\u304f\u3066\u3082\u3001\u8cbb\u7528\u304c\u591a\u304f\u304b\u304b\u3063\u3066\u3044\u308c\u3070\u5229\u76ca\u306f\u3067\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001LTV\u3092\u6570\u5024\u5316\u3059\u308b\u5834\u5408\u306f\u4e00\u822c\u7684\u306b\u4e0b\u8a18\u306e\u5f0f\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>LTV\uff1d\uff08\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1x\u5e73\u5747\u8cfc\u8cb7\u983b\u5ea6x\u5e73\u5747\u8cfc\u8cb7\u671f\u9593\uff09-\uff08\u65b0\u898f\u7372\u5f97\u8cbb\u7528+\u9867\u5ba2\u7dad\u6301\u8cbb\u7528\uff09<\/li>\n<\/ul>\n<p>\u540c\u3058\u4f8b\u3067\u8003\u3048\u3066\u307f\u307e\u3059\u3002\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8A\u793e\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u5e83\u544a\u8cbb\u7528\u304c\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306b5,000\u5186\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u518d\u6765\u5e97\u3092\u4fc3\u3059\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u914d\u4fe1\u3084\u3001\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u306e\u7dad\u6301\u8cbb\u306b5,000\u5186\u304b\u304b\u3063\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5834\u5408\u300160,000-\uff085,000+5,000\uff09\u3068\u306a\u308a\u3001\u8cbb\u7528\u3082\u8003\u616e\u3057\u305fA\u793e\u306eLTV\u306f5\u4e07\u5186\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>LTV\u8a08\u7b97\u306e\u5fdc\u7528<\/h3>\n<p>LTV\u3092\u628a\u63e1\u3059\u308b\u91cd\u8981\u6027\u3068\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306eCPA\u3092\u3069\u3053\u307e\u3067\u304b\u3051\u3089\u308c\u308b\u304b\u304c\u5206\u304b\u308b\u70b9\u3082\u6319\u3052\u3089\u308c\u307e\u3059\u3002CPA\u3068\u306f\u300cCost per Acquisition\u300d\u306e\u7565\u8a9e\u3067\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u306e\u610f\u5473\u3067\u3059\u3002\u4e0a\u9650CPA\u306f\u4e0b\u8a18\u306e\u5f0f\u3067\u6c42\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong><mark>\u30fb\u4e0a\u9650CPA\uff1dLTV\u00d7\u7c97\u5229\u7387<\/mark><\/strong><\/p>\n<p>\u3053\u308c\u3082\u540c\u3058\u4f8b\u3067\u8003\u3048\u3066\u307f\u307e\u3059\u3002\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8A\u793e\u306eLTV\u306f6\u4e07\u5186\u3067\u3057\u305f\u3002\u53d6\u308a\u6271\u3063\u3066\u3044\u308b\u5546\u54c1\u306e\u5e73\u5747\u7c97\u5229\u7387\u306f20\uff05\u3060\u3068\u3059\u308b\u3068\u300160,000\u00d70.2=1.2\u4e07\u5186\u3068\u306a\u308a\u3001\u4e0a\u9650CPA\u306f1.2\u4e07\u5186\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>LTV\u3068\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3067\u3059\u304b\u3089\u3001\u9867\u5ba2\u4e00\u4eba\u3092\u7372\u5f97\u3059\u308b\u3068A\u793e\u306b\u306f6\u4e07\u5186\u306e\u58f2\u308a\u4e0a\u3052\u304c\u671f\u5f85\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u3053\u306b\u52a0\u3048\u3066\u7c97\u5229\u7387\u304c20\uff05\u3067\u3042\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u304c\u4f1a\u793e\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306f1.2\u4e07\u5186\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u306b1.2\u4e07\u5186\u4ee5\u4e0a\u304b\u3051\u3066\u3057\u307e\u3046\u3068\u3001\u671f\u5f85\u3067\u304d\u308b\u5229\u76ca\u3088\u308a\u3082\u30b3\u30b9\u30c8\u304c\u4e0a\u56de\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n<p>\u8a08\u7b97\u5f0f\u3092\u898b\u308c\u3070\u5206\u304b\u308a\u307e\u3059\u304c\u3001\u4e0a\u9650CPA\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306fLTV\u304b\u7c97\u5229\u7387\u3092\u4e0a\u3052\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3088\u308a\u9ad8\u3044CPA\u3092\u78ba\u4fdd\u3059\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u4f1a\u793e\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>  \u3000<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\n\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/whitepaper\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5629\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-300x114.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-768x292.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1536x584.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-2048x779.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&quot;}&#8221;  =&#8221;{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}&#8221;><\/p>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/download_content\/vol01\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5630 size-large\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-1024x390.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-300x114.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-768x292.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-1536x584.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099-2048x779.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><\/span><\/p>\n<h2><span id=\"LTV-3\">LTV\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_391262245-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5238\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_391262245-1024x614.jpg\" alt=\"\" width=\"1024\" height=\"614\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_391262245-1024x614.jpg 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_391262245-300x180.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_391262245-768x461.jpg 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_391262245-1536x922.jpg 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/shutterstock_391262245-2048x1229.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>LTV\u3092\u6700\u5927\u5316\u3059\u308c\u3070\u52b9\u7387\u7684\u306b\u53ce\u76ca\u30a2\u30c3\u30d7\u304c\u671b\u3081\u3001\u4e0a\u9650CPA\u3082\u4e0a\u6607\u3057\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3067\u3059\u304c\u3001\u305d\u306e\u70ba\u306b\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308a\u3059\u304e\u3066\u3057\u307e\u3063\u3066\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3057\u3001\u7c97\u5229\u7387\u304c\u4f4e\u304f\u306a\u3063\u3066\u3082\u53ce\u76ca\u306f\u4e0a\u6607\u3057\u307e\u305b\u3093\u3002<\/p>\n<p><strong><mark>LTV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u3068\u5e73\u5747\u8cfc\u8cb7\u983b\u5ea6\u3001\u5e73\u5747\u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u306b\u52a0\u3048\u3001\u30b3\u30b9\u30c8\u3084\u7c97\u5229\u7387\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308a\u306a\u304c\u3089\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/mark><\/strong>\u4ee5\u4e0b\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u52b9\u679c\u7684\u304b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/h3>\n<p>\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u3092\u8003\u3048\u3066\u307f\u307e\u3059\u3002<strong><mark>\u6700\u3082\u5358\u7d14\u306a\u65b9\u6cd5\u306f\u5546\u54c1\u306e\u5024\u4e0a\u3052\u3067\u3059\u304c\u3001\u5b89\u6613\u306a\u5024\u4e0a\u3052\u306f\u9867\u5ba2\u96e2\u308c\u306e\u61f8\u5ff5\u3082\u3042\u308a\u307e\u3059\u3002<\/mark><\/strong><\/p>\n<p>\u540c\u3058\u5546\u54c1\u306a\u306e\u306b\u4fa1\u683c\u306e\u9ad8\u3044\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8A\u793e\u3068\u5b89\u3044B\u793e\u3067\u3042\u308c\u3070\u3001B\u793e\u304c\u9078\u3070\u308c\u308b\u306e\u306f\u5f53\u7136\u3067\u3059\u3002\u5024\u4e0a\u3052\u3092\u884c\u3046\u306e\u3067\u3042\u308c\u3070\u3001B\u793e\u3088\u308a\u3082\u9b45\u529b\u7684\u306a\u5546\u54c1\u3092\u6271\u3063\u3066\u3044\u308b\u3053\u3068\u3084\u3001\u9867\u5ba2\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e1\u3064\u3068\u3057\u3066\u3001\u307e\u3068\u3081\u58f2\u308a\u3084\u30bb\u30c3\u30c8\u58f2\u308a\u304c\u3042\u308a\u307e\u3059\u3002A\u793e\u30671\u3064200\u5186\u3001B\u793e\u3067180\u5186\u306e\u725b\u4e73\u304c\u3042\u3063\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u307e\u307e\u3067\u306fB\u793e\u306e\u4fa1\u683c\u304c\u5b89\u3044\u305f\u3081\u3001\u9867\u5ba2\u304cB\u793e\u3078\u6d41\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u30011\u3064200\u5186\u306e\u725b\u4e73\u306b\u5bfe\u3057\u3001A\u793e\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30b3\u30fc\u30f3\u30d5\u30ec\u30fc\u30af\u3092\u540c\u6642\u8cfc\u5165\u3059\u308b\u3068100\u5186\u5f15\u304d\u3067\u8ca9\u58f2\u3059\u308b\u3068\u5370\u8c61\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u307e\u3068\u3081\u8cb7\u3044\u3092\u8a98\u767a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u5358\u4fa1\u3082\u52b9\u679c\u7684\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8907\u6570\u306e\u4fa1\u683c\u5e2f\u3092\u8a2d\u5b9a\u3059\u308b\u624b\u6cd5\u3082\u6709\u52b9\u3067\u3059\u3002\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u30673\u7a2e\u985e\u306e\u4fa1\u683c\u304c\u7570\u306a\u308b\u725b\u4e73\u304c\u9673\u5217\u3055\u308c\u3066\u3044\u305f\u3068\u3057\u307e\u3059\u3002\u4fa1\u683c\u306f100\u5186\u3001200\u5186\u3001300\u5186\u3001\u3042\u306a\u305f\u306a\u3089\u3069\u306e\u725b\u4e73\u3092\u9078\u3076\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>200\u5186\u306e\u725b\u4e73\u3092\u9078\u3076\u65b9\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u30023\u30d1\u30bf\u30fc\u30f3\u306e\u4fa1\u683c\u5e2f\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u3001\u6d88\u8cbb\u8005\u306f\u4e2d\u9593\u306e\u4fa1\u683c\u3092\u9078\u3073\u3084\u3059\u3044\u306e\u3067\u3059\u3002\u3053\u306e\u5fc3\u7406\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u4e2d\u9593\u306e\u4fa1\u683c\u3092\u4e0a\u624b\u304f\u5f15\u304d\u4e0a\u3052\u3089\u308c\u308c\u3070\u3001\u9867\u5ba2\u5358\u4fa1\u4e57\u7528\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\u53ce\u76ca\u7387\u3092\u4e0a\u3052\u308b<\/h3>\n<p><strong><mark>\u539f\u4fa1\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u53ce\u76ca\u7387\u306f\u4e0a\u6607\u3057\u307e\u3059\u3002<\/mark><\/strong>\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8A\u793e\u3068B\u793e\u306b\u304a\u3044\u3066200\u5186\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u725b\u4e73\u3092\u3001A\u793e\u3067\u306f150\u5186\u3067\u4ed5\u5165\u308c\u3092\u884c\u3044B\u793e\u306f140\u5186\u3060\u3063\u305f\u5834\u5408\u3001\u8ca9\u58f2\u4fa1\u683c\u304c\u540c\u3058\u3067\u3042\u308c\u3070B\u793e\u304c\u9ad8\u3044\u53ce\u76ca\u7387\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u304b\u3002\u5b9f\u306f\u5358\u7d14\u306b\u305d\u3046\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u6df1\u6398\u308a\u3057\u3066\u8003\u3048\u308b\u3068\u3001\u725b\u4e731\u672c\u306b\u3082\u8f38\u9001\u30b3\u30b9\u30c8\u3084\u58f2\u308a\u5834\u5c55\u958b\u306ePOP\u30b3\u30b9\u30c8\u3001\u5546\u54c1\u9673\u5217\u306b\u8cbb\u3084\u3057\u305f\u30b3\u30b9\u30c8\u3084\u51b7\u8535\u30b3\u30b9\u30c8\u306a\u3069\u69d8\u3005\u306a\u8cbb\u7528\u304c\u639b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u4f1a\u8a08\u4e0a\u306e\u539f\u4fa1\u3068\u306f\u4ed5\u5165\u308c\u5024\u3067\u306f\u306a\u304f\u3001\u8ca9\u58f2\u984d\u304b\u3089\u5229\u76ca\u3092\u6e1b\u3058\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8A\u793e\u306e\u725b\u4e731\u672c\u306e\u5229\u76ca\u306f\u3001\u4e00\u898b\u3059\u308b\u3068\u8ca9\u58f2\u4fa1\u683c200\u5186-\u4ed5\u5165\u308c\u5024150\u5186=50\u5186\u3068\u8003\u3048\u304c\u3061\u3067\u3059\u304c\u3001\u5b9f\u969b\u306e\u5229\u76ca\u306f\u3053\u3053\u304b\u3089\u3055\u3089\u306b\u30b3\u30b9\u30c8\u304c\u5f15\u304b\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u539f\u4fa1\u3092\u6291\u3048\u308b\u3068\u306f\u3001\u4ed5\u5165\u308c\u5024\u4fa1\u683c\u3092\u4e0b\u3052\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u8ca9\u58f2\u307e\u3067\u306b\u304b\u304b\u308b\u69d8\u3005\u306a\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\n<p>\u725b\u4e73\u306e\u4f8b\u306e\u5834\u5408\u3001\u55b6\u696d\u3067\u4ed5\u5165\u308c\u6570\u30921.5\u500d\u5897\u306b\u3059\u308b\u4ee3\u308f\u308a\u306b\u4ed5\u5165\u308c\u5024\u3092\u5b89\u304f\u3057\u3066\u3082\u3089\u3046\u4ea4\u6e09\u3084\u3001\u540c\u4e00\u30e1\u30fc\u30ab\u30fc\u304b\u3089\u30c1\u30fc\u30ba\u306a\u3069\u306e\u52a0\u5de5\u54c1\u3082\u540c\u6642\u306b\u4ed5\u5165\u308c\u3092\u884c\u3044\u3001\u8f38\u9001\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u65b9\u6cd5\u304c\u3068\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u539f\u4fa1\u3092\u6291\u3048\u308b\u65b9\u6cd5\u306f\u3001\u69d8\u3005\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u8077\u7a2e\u306b\u3088\u3063\u3066\u3082\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u539f\u4fa1\u306f\u4e3b\u306b\u300c\u6750\u6599\u8cbb\u300d\u300c\u52b4\u52d9\u8cbb\u300d\u300c\u7d4c\u8cbb\u300d\u306e3\u3064\u306e\u8981\u7d20\u304b\u3089\u6210\u308a\u7acb\u3061\u307e\u3059\u3002\u53ce\u76ca\u7387\u3092\u8003\u3048\u308b\u5834\u5408\u306f\u3001\u3053\u306e3\u3064\u3092\u5ff5\u982d\u306b\u6539\u5584\u7b56\u3092\u63a2\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u8cfc\u5165\u983b\u5ea6\u3092\u4e0a\u3052\u308b<\/h3>\n<p>LTV\u3068\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u3053\u3068\u3067\u3059\u3002<strong><mark>\u9867\u5ba2\u3092\u5b9a\u7740\u3055\u305b\u3066\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3053\u3068\u304cLTV\u3092\u9ad8\u3081\u308b\u57fa\u672c\u3067\u3059\u3002<\/mark><\/strong>\u305d\u306e\u4e0a\u3067\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u6765\u5e97\u983b\u5ea6\u304c\u3088\u308a\u9ad8\u304f\u306a\u308c\u3070LTV\u306e\u4e0a\u6607\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084DM\u306a\u3069\u306b\u3088\u308b\u9069\u5207\u306a\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u914d\u5e03\u3059\u308b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001DM\u306e\u5185\u5bb9\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8A\u793e\u3067\u306f\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u4f1a\u54e1\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u78ba\u8a8d\u3057\u305f\u3068\u3053\u308d\u3001\u5e73\u5747\u6765\u5e97\u983b\u5ea6\u306f\u90311.5\u56de\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u3088\u308a\u6765\u5e97\u6570\u3092\u5897\u3084\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u3001\u6bce\u90311\u56de\u66dc\u65e5\u9650\u5b9a\u3067\u5229\u7528\u3067\u304d\u308b100\u5186\u306e\u30af\u30fc\u30dd\u30f3\u5238\u3092\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>A\u793e\u306e\u4f8b\u306f\u3001\u9867\u5ba2\u306b\u6765\u5e97\u3092\u4fc3\u3059\u4e0a\u3067\u52b9\u679c\u304c\u898b\u8fbc\u3081\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u914d\u4fe1\u3059\u308b\u8cbb\u7528\u3084\u3001\u30af\u30fc\u30dd\u30f3\u5238\u5229\u7528\u306b\u3088\u308b\u5229\u76ca\u306e\u6e1b\u5c11\u3082\u8a08\u7b97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8cfc\u5165\u983b\u5ea6\u3092\u4e0a\u3052\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u5834\u5408\u3082\u3001LTV\u306e\u57fa\u672c\u3067\u3042\u308b\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u30fb\u5e73\u5747\u8cfc\u8cb7\u671f\u9593\u3001\u305d\u3057\u3066\u30b3\u30b9\u30c8\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u306f\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u30b3\u30b9\u30c8\u306e5\u500d\u304b\u304b\u308b\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u52aa\u529b\u3092\u3057\u305f\u65b9\u304c\u53ce\u76ca\u306f\u4e0a\u304c\u308a\u3084\u3059\u304f\u3001\u52b9\u7387\u306e\u3088\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u884c\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":5047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[67],"tags":[10,26],"class_list":["post-5046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-10","tag-26","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\uff1f\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u57fa\u672c\u77e5\u8b58 Contents Note\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30ce\u30fc\u30c8\uff09<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\uff1f\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u57fa\u672c\u77e5\u8b58 Contents Note\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30ce\u30fc\u30c8\uff09\" \/>\n<meta property=\"og:description\" content=\"LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u306f\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u30b3\u30b9\u30c8\u306e5\u500d\u304b\u304b\u308b\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u52aa\u529b\u3092\u3057\u305f\u65b9\u304c\u53ce\u76ca\u306f\u4e0a\u304c\u308a\u3084\u3059\u304f\u3001\u52b9\u7387\u306e\u3088\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u884c\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/\" \/>\n<meta property=\"og:site_name\" content=\"Contents Note\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u30ce\u30fc\u30c8\uff09\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mchs.fun\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-28T02:38:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing19-scaled-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/MchS_Inc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#organization\",\"name\":\"\\u672a\\u77e5\\u682a\\u5f0f\\u4f1a\\u793e\",\"url\":\"https:\/\/www.mchs.co.jp\/dm_column\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#logo\",\"inLanguage\":\"ja\",\"url\":\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2022\/07\/\\u30ed\\u30b4\\u306e\\u307f\\u9ed2\\u8272.png\",\"width\":949,\"height\":949,\"caption\":\"\\u672a\\u77e5\\u682a\\u5f0f\\u4f1a\\u793e\"},\"image\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#website\",\"url\":\"https:\/\/www.mchs.co.jp\/dm_column\/\",\"name\":\"Contents Note\\uff08\\u30b3\\u30f3\\u30c6\\u30f3\\u30c4\\u30ce\\u30fc\\u30c8\\uff09\",\"description\":\"SEO\\u30fb\\u30d6\\u30e9\\u30f3\\u30c7\\u30a3\\u30f3\\u30b0\\u306e\\u60c5\\u5831\\u767a\\u4fe1\\u30e1\\u30c7\\u30a3\\u30a2\",\"publisher\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.mchs.co.jp\/dm_column\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ja\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#primaryimage\",\"inLanguage\":\"ja\",\"url\":\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/web-marketing19-scaled-2.jpg\",\"width\":2560,\"height\":1706},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#webpage\",\"url\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/\",\"name\":\"LTV\\uff08\\u9867\\u5ba2\\u751f\\u6daf\\u4fa1\\u5024\\uff09\\u3068\\u306f\\uff1f\\u30ea\\u30d4\\u30fc\\u30bf\\u30fc\\u3092\\u5897\\u3084\\u3059\\u305f\\u3081\\u306e\\u57fa\\u672c\\u77e5\\u8b58 Contents Note\\uff08\\u30b3\\u30f3\\u30c6\\u30f3\\u30c4\\u30ce\\u30fc\\u30c8\\uff09\",\"isPartOf\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#primaryimage\"},\"datePublished\":\"2020-08-04T15:00:00+00:00\",\"dateModified\":\"2020-08-28T02:38:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/\",\"url\":\"https:\/\/www.mchs.co.jp\/dm_column\/\",\"name\":\"\\u30c8\\u30c3\\u30d7\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/articles\/\",\"url\":\"https:\/\/www.mchs.co.jp\/dm_column\/articles\/\",\"name\":\"\\u30c7\\u30b8\\u30bf\\u30eb\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u30b3\\u30e9\\u30e0\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/articles\/content-marketing\/\",\"url\":\"https:\/\/www.mchs.co.jp\/dm_column\/articles\/content-marketing\/\",\"name\":\"\\u30b3\\u30f3\\u30c6\\u30f3\\u30c4\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\"}},{\"@type\":\"ListItem\",\"position\":4,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/\",\"url\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/\",\"name\":\"LTV\\uff08\\u9867\\u5ba2\\u751f\\u6daf\\u4fa1\\u5024\\uff09\\u3068\\u306f\\uff1f\\u30ea\\u30d4\\u30fc\\u30bf\\u30fc\\u3092\\u5897\\u3084\\u3059\\u305f\\u3081\\u306e\\u57fa\\u672c\\u77e5\\u8b58\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#\/schema\/person\/7e58d2b000b3fb3d0ab1ab4c4f266fcf\"},\"headline\":\"LTV\\uff08\\u9867\\u5ba2\\u751f\\u6daf\\u4fa1\\u5024\\uff09\\u3068\\u306f\\uff1f\\u30ea\\u30d4\\u30fc\\u30bf\\u30fc\\u3092\\u5897\\u3084\\u3059\\u305f\\u3081\\u306e\\u57fa\\u672c\\u77e5\\u8b58\",\"datePublished\":\"2020-08-04T15:00:00+00:00\",\"dateModified\":\"2020-08-28T02:38:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#primaryimage\"},\"keywords\":\"\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0,\\u5e83\\u544a\",\"articleSection\":\"\\u30b3\\u30f3\\u30c6\\u30f3\\u30c4\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\",\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mchs.co.jp\/dm_column\/the_ltv\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#\/schema\/person\/7e58d2b000b3fb3d0ab1ab4c4f266fcf\",\"name\":\"Contents Note\\u7de8\\u96c6\\u90e8\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mchs.co.jp\/dm_column\/#personlogo\",\"inLanguage\":\"ja\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15670320679f5926d9157e7eff8ac6a6?s=96&d=mm&r=g\",\"caption\":\"Contents Note\\u7de8\\u96c6\\u90e8\"},\"description\":\"Contents Note\\uff08\\u30b3\\u30f3\\u30c6\\u30f3\\u30c4\\u30ce\\u30fc\\u30c8\\uff09\\u306f\\u672a\\u77e5\\u682a\\u5f0f\\u4f1a\\u793e\\u306e\\u30c7\\u30b8\\u30bf\\u30eb\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u30b3\\u30e9\\u30e0\\u3067\\u3059\\u3002\\u4e3b\\u306bSEO\\u3084\\u30b3\\u30f3\\u30c6\\u30f3\\u30c4\\u30de\\u30fc\\u30b1\\u30c6\\u30a3\\u30f3\\u30b0\\u3001\\u30d6\\u30e9\\u30f3\\u30c7\\u30a3\\u30f3\\u30b0\\u306e\\u60c5\\u5831\\u3092\\u767a\\u4fe1\\u3057\\u3066\\u3044\\u307e\\u3059\\u3002\",\"sameAs\":[\"https:\/\/www.facebook.com\/mchs.fun\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/MchS_Inc\",\"https:\/\/www.youtube.com\/@MchS_TV\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/posts\/5046"}],"collection":[{"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/comments?post=5046"}],"version-history":[{"count":3,"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/posts\/5046\/revisions"}],"predecessor-version":[{"id":5686,"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/posts\/5046\/revisions\/5686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/media\/5047"}],"wp:attachment":[{"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/media?parent=5046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/categories?post=5046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mchs.co.jp\/dm_column\/wp-json\/wp\/v2\/tags?post=5046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}