{"id":4903,"date":"2020-08-05T00:00:00","date_gmt":"2020-08-04T15:00:00","guid":{"rendered":"https:\/\/www.mchs.co.jp\/dm_column\/branding_btob\/"},"modified":"2021-03-30T21:15:17","modified_gmt":"2021-03-30T12:15:17","slug":"branding_btob","status":"publish","type":"post","link":"https:\/\/www.mchs.co.jp\/dm_column\/branding_btob\/","title":{"rendered":"BtoB\u4f01\u696d\u3053\u305d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3060\u3063\u305f\uff01\u305d\u306e\u7406\u7531\u3084\u624b\u6cd5\u3068\u306f"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u305d\u3082\u305d\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u4f01\u696d\u306b\u3042\u305f\u3048\u308b\u52b9\u679c\u3063\u3066\uff1f<\/a><\/li><li><a href=\"#BtoB\">BtoB\u4f01\u696d\u306b\u3053\u305d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u7406\u7531<\/a><\/li><li><a href=\"#BtoB-2\">\u3069\u3053\u304b\u3089\u3057\u305f\u3089\u3044\u3044\uff1fBtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6226\u7565\u3068\u306f<\/a><\/li><li><a href=\"#BtoB-3\">BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u305d\u3082\u305d\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u4f01\u696d\u306b\u3042\u305f\u3048\u308b\u52b9\u679c\u3063\u3066\uff1f<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding44.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1697\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding44.jpg\" alt=\"\" width=\"1000\" height=\"484\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding44.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding44-300x145.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding44-768x372.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u3067\u306f\u3001\u305d\u3082\u305d\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u4f01\u696d\u306b\u304a\u3044\u3066\u3069\u3046\u3057\u3066\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<h3>\u5e02\u5834\u7af6\u4e89\u529b\u304c\u9ad8\u3081\u3089\u308c\u308b<\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u4e00\u756a\u5927\u304d\u306a\u52b9\u679c\u306f\u3084\u306f\u308a\u3001\u5e02\u5834\u7af6\u4e89\u529b\u304c\u9ad8\u3081\u3089\u308c\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306e\u9032\u884c\u3084IT\u6280\u8853\u306e\u6a19\u6e96\u5316\u306b\u3088\u308a\u3001\u5e02\u5834\u306b\u30b5\u30fc\u30d3\u30b9\u3084\u30e2\u30ce\u304c\u6ea2\u308c\u304b\u3048\u308a\u3001\u4fa1\u683c\u3084\u6a5f\u80fd\u3060\u3051\u3067\u306f\u306a\u304b\u306a\u304b\u4ed6\u793e\u3068\u306e\u5dee\u3092\u3064\u3051\u3065\u3089\u3044\u72b6\u6cc1\u306b\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u3001\u300c\u30c7\u30a3\u30ba\u30cb\u30fc\u30e9\u30f3\u30c9=\u5922\u306e\u56fd\u300d\u306e\u3088\u3046\u306a\u3001\u7279\u5b9a\u306e\u30a4\u30e1\u30fc\u30b8\u3068\u4f1a\u793e\u30fb\u5546\u6750\u3092\u7d10\u4ed8\u3051\u305f\u8a8d\u77e5\u3092\u7372\u5f97\u3059\u308b\u3068\u3001<strong>\u4fa1\u683c\u30fb\u6a5f\u80fd\u4ee5\u5916\u306e\u5dee\u5225\u5316\u3092\u306f\u304b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9867\u5ba2\u306b\u9078\u3093\u3067\u3082\u3089\u3048\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u69cb\u7bc9\u30fb\u5e02\u5834\u7af6\u4e89\u529b\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u9ad8\u3051\u308c\u3070\u3001\u4fa1\u683c\u304c\u5c11\u3005\u9ad8\u304f\u8a2d\u5b9a\u3057\u3066\u3082\u3001\u5341\u5206\u8cb7\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u306fBtoC\u306b\u3082BtoB\u3067\u3082\u767a\u63ee\u3055\u308c\u308b<\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u308b\u5e02\u5834\u7af6\u4e89\u529b\u306e\u5411\u4e0a\u306f\u3001<strong>BtoB\u4f01\u696d\u3067\u3082\u5b9f\u73fe\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">BtoC\u3067\u3082BtoB\u306e\u5e02\u5834\u3067\u3082\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3093\u3067\u3082\u3089\u3046\u306b\u306f\u3001\u4ed6\u306b\u306f\u306a\u3044\u5f37\u307f\u3092\u77e5\u3063\u3066\u3082\u3089\u308f\u306a\u3044\u3068\u3044\u3051\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u4f01\u696d\u306b\u3057\u304b\u51fa\u305b\u306a\u3044\u4fa1\u5024\uff08\u512a\u4f4d\u6027\u30fb\u5dee\u7570\u6027\uff09\u306e\u8a8d\u8b58\u304c\u9867\u5ba2\u306b\u5e83\u307e\u308c\u3070\u3001\u81ea\u793e\u3092\u9078\u3093\u3067\u3082\u3089\u3046\u78ba\u7387\u304c\u683c\u6bb5\u306b\u5897\u3048\u307e\u3059\u3002<\/span><\/p>\n<p>\u3000<a href=\"https:\/\/www.mchs.co.jp\/dm_column\/whitepaper\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5629\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1024x390.png 1024w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-300x114.png 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-768x292.png 768w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-1536x584.png 1536w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30d5\u3099\u30e9\u30f3\u30c6\u3099\u30a3\u30f3\u30af\u3099-2048x779.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"BtoB\">BtoB\u4f01\u696d\u306b\u3053\u305d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u7406\u7531<\/span><\/h2>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding29.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1683\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding29.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding29.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding29-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/branding29-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4eca\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u307f\u3001WEB\u5e83\u544a\u3084SNS\u3001\u55b6\u696d\u30c4\u30fc\u30eb\u306a\u3069\u306e\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u55b6\u696d\u62c5\u5f53\u304c\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u9867\u5ba2\u306b\u63a5\u89e6\u3059\u308b\u524d\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u8cfc\u5165\u307e\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u56fa\u3081\u3066\u3057\u307e\u3046\u3001\u3068\u3044\u3046\u30b1\u30fc\u30b9\u304c\u591a\u767a\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u3082\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u3057\u3063\u304b\u308a\u3068\u5b9f\u65bd\u3057\u3066\u4f1a\u793e\u306e\u77e5\u540d\u5ea6\u3092\u4e0a\u3052\u3066\u304a\u3051\u3070\u3001\u591a\u304f\u306e\u4eba\u304c\u77e5\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u5b89\u5fc3\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u81ea\u793e\u304c\u512a\u5148\u7684\u306b\u9078\u3070\u308c\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u81ea\u793e\u306e\u77e5\u540d\u5ea6\u306b\u5927\u304d\u306a\u5dee\u304c\u3042\u308c\u3070\u3001\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u691c\u8a0e\u3092\u3059\u308b\u3053\u3068\u306a\u304f\u81ea\u793e\u3092\u9078\u597d\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>\u4eba\u6750\u78ba\u4fdd\u306e\u96e3\u3057\u3055<\/h3>\n<p><span style=\"font-weight: 400;\">BtoB\u4f01\u696d\u306e\u5834\u5408\u306f\u3001\u4f01\u696d\u304c\u6cd5\u4eba\u306b\u5411\u3051\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u4e00\u822c\u6d88\u8cbb\u8005\u3084\u5b66\u751f\u3068\u306f\u63a5\u70b9\u304c\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u793e\u4f1a\u4eba\u3067\u3042\u3063\u3066\u3082\u5b66\u6821\u3092\u5352\u696d\u3057\u305f\u3066\u306e\u65b0\u5352\u306e\u5834\u5408\u306f\u3001\u307e\u3060\u4f01\u696d\u3068\u63a5\u3059\u308b\u3053\u3068\u3084\u4f01\u696d\u540c\u58eb\u306e\u3064\u306a\u304c\u308a\u3092\u77e5\u3089\u306a\u3044\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BtoC\u4f01\u696d\u3067\u306f\u3001\u4f01\u696d\u304c\u4e00\u822c\u6d88\u8cbb\u8005\u306b\u5411\u3051\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u30fb\u5ba3\u4f1d\u3092\u884c\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4f01\u696d\u306b\u76f4\u63a5\u95a2\u308f\u3063\u305f\u3053\u3068\u306e\u306a\u3044\u4eba\u3084\u5b66\u751f\u3067\u3042\u3063\u3066\u3082\u305d\u306e\u4f1a\u793e\u306e\u3053\u3068\u3092\u3088\u304f\u77e5\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001<strong>BtoB\u4f01\u696d\u306f\u3001\u77e5\u540d\u5ea6\u304c\u4f4e\u304f\u6c42\u4eba\u52df\u96c6\u3092\u3060\u3057\u3066\u3082\u5fdc\u52df\u304c\u6765\u305a\u3001\u63a1\u7528\u6d3b\u52d5\u304c\u96e3\u822a\u3059\u308b\u3053\u3068\u3082\u591a\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u3044\u77e5\u540d\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u63a1\u7528\u6d3b\u52d5\u3092\u6709\u5229\u306b\u9032\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/strong><\/span><\/p>\n<h2><span id=\"BtoB-2\"><strong>\u3069\u3053\u304b\u3089\u3057\u305f\u3089\u3044\u3044\uff1fBtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6226\u7565\u3068\u306f<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">BtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u975e\u5e38\u306b\u91cd\u8981\u304b\u3064\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u3001\u3053\u308c\u307e\u3067\u8aac\u660e\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u4e88\u7b97\u304c\u9752\u5929\u4e95\u306a\u308f\u3051\u3058\u3083\u306a\u3044\u3057\u3001BtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3069\u3053\u304b\u3089\u3057\u305f\u3089\u3044\u3044\u306e\uff1f\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u3053\u304b\u3089\u306f\u3001BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3068\u6226\u7565\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u4f1a\u793e\u306e\u9b45\u529b\u306e\u53ef\u8996\u5316\u3068\u5171\u6709<\/strong><\/h3>\n<p><strong>\u6839\u672c\u7684\u306a\u3053\u3068\u3067\u3059\u304c\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u306e\u9b45\u529b\u3001\u4f1a\u793e\u306e\u9b45\u529b\u3092\u6539\u3081\u3066\u6d17\u3044\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u5206\u306e\u982d\u3067\u8003\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4f1a\u793e\u306e\u6210\u308a\u7acb\u3061\u3084\u7acb\u3061\u4e0a\u3052\u306e\u7d4c\u7def\u3092\u6398\u308a\u8d77\u3053\u3057\u305f\u308a\u3001\u55b6\u696d\u62c5\u5f53\u306e\u65b9\u306e\u8a71\u3057\u3092\u805e\u304f\u306a\u3069\u3001\u5b9f\u969b\u306e\u58f0\u3092\u53cd\u6620\u3057\u3001\u4f1a\u793e\u306e\u9b45\u529b\u3092\u6539\u3081\u3066\u628a\u63e1\u3057\u3001\u4f1a\u793e\u5168\u4f53\u3067\u5171\u6709\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><strong>\u30e6\u30fc\u30b6\u30fc\u30d5\u30a7\u30fc\u30ba\u306e\u7d30\u5206\u5316<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u9b45\u529b\u3092\u53ef\u8996\u5316\u3055\u305b\u305f\u3089\u3001\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u8cb7\u3059\u308b\u307e\u3067\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u305f\u3069\u308b\u904e\u7a0b\u3092\u4ee5\u4e0b\u306e3\u6bb5\u968e\u306b\u308f\u3051\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9855\u5728\u5c64\uff1a\u88fd\u54c1\u306e\u8cfc\u5165\u52d5\u6a5f\u306f\u3042\u308b\u304c\u3001\u6a5f\u4f1a\u304c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6e96\u9855\u5728\u5c64\uff1a\u88fd\u54c1\u3092\u77e5\u3063\u3066\u3044\u308b\u30fb\u8208\u5473\u306f\u3042\u308b\u304c\u3001\u8cfc\u5165\u52d5\u6a5f\u304c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6f5c\u5728\u5c64\uff1a\u88fd\u54c1\u306e\u3053\u3068\u3092\u77e5\u3089\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3046\u3057\u3066\u6bb5\u968e\u3092\u5206\u3051\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9069\u5207\u306a\u60c5\u5831\u30fb\u624b\u6bb5\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2021-03-25-11.48.54.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6224\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2021-03-25-11.48.54.png\" alt=\"\" width=\"412\" height=\"236\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2021-03-25-11.48.54.png 412w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2021-03-25-11.48.54-300x172.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3068\u304d\u3001\u4e00\u756a\u5927\u5207\u306a\u306e\u306f\u3001<strong>\u9867\u5ba2\u306b\u4e0e\u3048\u308b\u30a4\u30e1\u30fc\u30b8\u306b\u4e00\u8cab\u6027\u3092\u3082\u305f\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u306b\u7570\u306a\u308b\u30a4\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u3066\u3057\u307e\u3046\u3068\u3001\u6df7\u4e71\u3055\u305b\u3066\u3057\u307e\u3044\u307e\u3059\u3057\u3001\u8a8d\u77e5\u3057\u3065\u3089\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6bb5\u968e\u306b\u5206\u3051\u3066\u5e83\u544a\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5\u3092\u5909\u3048\u305f\u3068\u3057\u3066\u3082\u3001\u9b45\u529b\u3092\u4f1d\u3048\u308b\u305f\u3081\u306e\u6587\u8a00\u3084\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u7d71\u4e00\u3055\u305b\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span id=\"BtoB-3\"><strong>BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">BtoB\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6226\u7565\u3092\u7acb\u3066\u305f\u3089\u3001\u5177\u4f53\u7684\u306a\u5404\u624b\u6cd5\u3092\u691c\u8a0e\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u5404\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5e83\u544a<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u306fBtoB\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u306a\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BtoB\u4f01\u696d\u306e\u5834\u5408\u306f\u9867\u5ba2\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u9650\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3092\u5229\u7528\u3057\u305f\u5e83\u544a\u306b\u306f\u3042\u307e\u308a\u52b9\u679c\u306f\u306a\u3044\u3068\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5e83\u544a\u3092\u51fa\u3059\u3068\u5730\u540d\u5ea6\u304c\u3042\u304c\u308a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u4e00\u56e0\u306b\u306a\u308a\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u30c6\u30ec\u30d3CM\u306a\u3069\u306f\u88fd\u4f5c\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u3001\u9ad8\u3044\u8cbb\u7528\u306b\u898b\u5408\u3063\u305f\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\u3001\u61d0\u7591\u7684\u306aBtoB\u4f01\u696d\u3082\u5c11\u306a\u304f\u306f\u306a\u3044\u3088\u3046\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30c6\u30ec\u30d3CM\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30c6\u30ec\u30d3\u756a\u7d44\u306e\u7a2e\u985e\u3084\u65ac\u65b0\u304b\u3064\u89aa\u3057\u307f\u3084\u3059\u3044\u30c6\u30ec\u30d3CM\u306e\u653e\u6620\u306a\u3069\u306b\u3088\u308a\u3001\u9867\u5ba2\u4f01\u696d\u306b\u52e4\u52d9\u3059\u308b\u5e79\u90e8\u8077\u304c\u305d\u306eCM\u3092\u76ee\u306b\u3059\u308b\u6a5f\u4f1a\u3082\u5897\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u3067\u306f\u30c6\u30ec\u30d3\u3092\u542b\u3081\u305f\u96d1\u8a8c\u3084SNS\u306a\u3069\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u9732\u51fa\uff08\u30e1\u30c7\u30a3\u30a2\u30fb\u30df\u30c3\u30af\u30b9\u3001\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\uff09\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3001BtoB\u4f01\u696d\u3067\u3042\u3063\u3066\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u5927\u304d\u304f\u8ca2\u732e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u5e83\u544a\u6226\u7565\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u6b66\u5668\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">TV\u51fa\u6f14\u306a\u3069<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u5358\u7d14\u306b\u81ea\u793e\u306e\u88fd\u54c1\u3092CM\u3067\u4e16\u9593\u306b\u767a\u4fe1\u3059\u308b\u306e\u307f\u306a\u3089\u305a\u3001\u5546\u54c1\u958b\u767a\u8005\u3084\u5e83\u5831\u62c5\u5f53\u8005\u304c\u30c6\u30ec\u30d3\u756a\u7d44\u306b\u51fa\u6f14\u3057\u3066\u3001\u958b\u767a\u79d8\u8a71\u3084\u81ea\u793e\u88fd\u54c1\u306e\u4e0a\u624b\u306a\u4f7f\u7528\u65b9\u6cd5\u3001\u306a\u3069\u306b\u3064\u3044\u3066\u8a71\u3059\u3053\u3068\u3082BtoB\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306f\u52b9\u679c\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CM\u3068\u540c\u69d8\u306b\u3001\u591a\u304f\u306e\u4eba\u3005\u306b\u81ea\u793e\u4e26\u3073\u306b\u81ea\u793e\u88fd\u54c1\u306e\u3053\u3068\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306fCM\u4ee5\u4e0a\u306b\u8a34\u6c42\u52b9\u679c\u304c\u9ad8\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u5834\u5408\u3067\u5927\u5207\u306a\u3053\u3068\u306f\u3001\u81ea\u793e\u4e26\u3073\u306b\u81ea\u793e\u88fd\u54c1\u306ePR\u306b\u52b9\u679c\u304c\u3042\u308b\u756a\u7d44\u304b\u3069\u3046\u304b\u3001\u756a\u7d44\u306e\u5185\u5bb9\u304c\u81ea\u793e\u3084\u81ea\u793e\u88fd\u54c1\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u6cbf\u3063\u3066\u3044\u308b\u304b\u3001\u306a\u3069\u3092\u51fa\u6f14\u524d\u306b\u3057\u3063\u304b\u308a\u3068\u78ba\u8a8d\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u70b9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c6\u30ec\u30d3\u756a\u7d44\u306e\u51fa\u6f14\u306f\u78ba\u304b\u306b\u591a\u304f\u306e\u4eba\u3005\u306b\u77e5\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3068\u3066\u3082\u52b9\u7387\u306e\u826f\u3044\u65b9\u6cd5\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u751f\u653e\u9001\u306e\u756a\u7d44\u5185\u3067\u5931\u8a00\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u8868\u60c5\u306b\u51fa\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u53d6\u308a\u8fd4\u3057\u304c\u3064\u304b\u306a\u3044\u4e8b\u614b\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u5f97\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u305f\u304c\u3063\u3066\u3001\u5165\u5ff5\u306a\u30ea\u30cf\u30fc\u30b5\u30eb\u3092\u7a4d\u307f\u91cd\u306d\u305f\u3046\u3048\u3067\u3001\u5c02\u9580\u5bb6\u3068\u3057\u3066\u306e\u30c6\u30ec\u30d3\u51fa\u6f14\u304c\u671b\u307e\u3057\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1074581903-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5895\" src=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1074581903-1.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1074581903-1.jpg 1000w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1074581903-1-300x200.jpg 300w, https:\/\/www.mchs.co.jp\/dm_column\/wp-content\/uploads\/2020\/10\/shutterstock_1074581903-1-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\u30e9\u30f3\u30ad\u30f3\u30b0\u306a\u3069\u306b\u5fdc\u52df<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3007\u3007\u30e9\u30f3\u30ad\u30f3\u30b0\u7b2c\u4e00\u4f4d\u7372\u5f97\u3084\u3007\u3007\u8cde\u3092\u53d7\u8cde\u3001\u3068\u3044\u3063\u305f\u4f01\u696d\u3084\u88fd\u54c1\u3067\u3042\u308c\u3070\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306f\u5927\u3044\u306b\u5f37\u307f\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u53d7\u8cde\u6b74\u3084\u7d4c\u6b74\u306f\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u8a34\u6c42\u52b9\u679c\u3082\u5f37\u3044\u3068\u8003\u3048\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3057\u305d\u306e\u3088\u3046\u306a\u53d7\u8cde\u7d4c\u9a13\u306a\u3069\u304c\u306a\u3051\u308c\u3070\u3001\u7a4d\u6975\u7684\u306b\u305d\u306e\u3088\u3046\u306a\u30a2\u30ef\u30fc\u30c9\u3084\u30b3\u30f3\u30da\u30c6\u30a3\u30b7\u30e7\u30f3\u306b\u53c2\u52a0\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u56e3\u4f53\u3067\u5927\u4f1a\u304c\u958b\u50ac\u3055\u308c\u3066\u304a\u308a\u3001\u4e3b\u50ac\u8005\u5074\u3082\u65b0\u305f\u306a\u4f01\u696d\u306e\u53c2\u52a0\u3092\u671b\u3093\u3067\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3057\u4f55\u3089\u304b\u306e\u8cde\u3092\u53d7\u8cde\u3057\u305f\u308a\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d\u3092\u7372\u5f97\u3057\u305f\u308a\u3059\u308b\u3068\u3001\u30de\u30b9\u30b3\u30df\u304b\u3089\u306e\u6ce8\u76ee\u5ea6\u3082\u3042\u304c\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3001BtoB\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u306b\u306a\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5065\u5eb7\u7d4c\u55b6\u512a\u826f\u6cd5\u4eba\u3084P\u30de\u30fc\u30af\u306a\u3069\u3092\u53d6\u5f97<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u524d\u8ff0\u3057\u305f\u30e9\u30f3\u30ad\u30f3\u30b0\u3084\u8cde\u306e\u53d7\u8cde\u306a\u3069\u306b\u52a0\u3048\u3066\u3001\u516c\u7684\u306a\u6a29\u5a01\u4ed8\u3051\u306b\u3082\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u306f\u9ad8\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u512a\u826f\u306a\u5065\u5eb7\u7d4c\u55b6\u3092\u3057\u3066\u3044\u308b\u3068\u7d4c\u7523\u7701\u306b\u8a8d\u5b9a\u3055\u308c\u308b\u5065\u5eb7\u7d4c\u55b6\u512a\u826f\u6cd5\u4eba\u8a8d\u5b9a\u5236\u5ea6\u3084\u65e5\u672c\u7523\u696d\u898f\u683c\uff08JIS Q 15001\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\uff0d\u8981\u6c42\u4e8b\u9805\uff09\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u3068\u3055\u308c\u308bP\u30de\u30fc\u30af\u306e\u53d6\u5f97\u306a\u3069\u304c\u4f8b\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u516c\u7684\u306a\u8cc7\u683c\u3092\u8a8d\u5b9a\u3055\u308c\u308b\u305f\u3081\u306b\u306f\u793e\u5185\u4f53\u5236\u306e\u6574\u5099\u306a\u3069\u4e8b\u524d\u306e\u6e96\u5099\u304c\u5fc5\u8981\u306b\u306f\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u53d6\u5f97\u52b9\u679c\u306b\u306f\u5927\u304d\u306a\u3082\u306e\u304c\u3042\u308a\u3001BtoB\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u304b\u3064\u5f97\u308b\u3053\u3068\u304c\u56f0\u96e3\u306a\u300c\u4fe1\u7528\u300d\u3068\u3044\u3046\u8a55\u4fa1\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u305f\u304c\u3063\u3066\u3001\u73fe\u6642\u70b9\u3067\u53d6\u5f97\u304c\u3067\u304d\u305d\u3046\u306a\u516c\u7684\u306a\u8cc7\u683c\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3066\u6e96\u5099\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ea\u30f3\u30af-JISC \u65e5\u672c\u7523\u696d\u6a19\u6e96\u8abf\u67fb\u4f1a, https:\/\/www.jisc.go.jp\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30ea\u30f3\u30af-\u5065\u5eb7\u7d4c\u55b6\u512a\u826f\u6cd5\u4eba\u8a8d\u5b9a\u5236\u5ea6\uff08METI\/\u7d4c\u6e08\u7523\u696d\u7701\uff09, https:\/\/www.meti.go.jp\/policy\/mono_info_service\/healthcare\/kenkoukeiei_yuryouhouzin.html<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u5b9a\u671f\u7684\u306a\u60c5\u5831\u767a\u4fe1<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">BtoB\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306f\u3001SNS\u3084\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u3088\u308b\u60c5\u5831\u767a\u4fe1\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SNS\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u7279\u9577\u3084\u81ea\u793e\u88fd\u54c1\u306e\u30e1\u30ea\u30c3\u30c8\u306a\u3069\u3092\u5b9a\u671f\u7684\u306b\u60c5\u5831\u3092\u767a\u4fe1\u3057\u7d9a\u3051\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u91cd\u8981\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\u3067\u306f\u4f1a\u793e\u3067\u958b\u8a2d\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5834\u5408\u306f\u3001\u81ea\u793e\u88fd\u54c1\u306e\u7d39\u4ecb\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u544a\u77e5\u306a\u3069\u306e\u969b\u306b\u306f\u96c6\u5ba2\u3078\u3068\u7e4b\u3052\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u8a73\u7d30\u306b\u77e5\u308a\u305f\u3044\u3068\u3044\u3046\u65b9\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3082\u4f75\u305b\u3066\u8aad\u3093\u3067\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.mchs.co.jp\/dm_column\/branding_own_media\/\"><span style=\"font-weight: 400;\">https:\/\/www.mchs.co.jp\/dm_column\/branding_own_media\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u3068\u304d\u304f\u3068TVCM\u3092\u60f3\u8d77\u3057\u3001\u300c\u3046\u3061\u306e\u4f1a\u793e\u306fBtoB\u3060\u3057\u3001CM\u3059\u308b\u307b\u3069\u306e\u898f\u6a21\u3058\u3083\u306a\u3044\u304b\u3089\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3093\u3066\u5fc5\u8981\u306a\u306e\uff1f\u300d\u3068\u601d\u3046\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001BtoB\u4f01\u696d\u3053\u305d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u306f\u30e1\u30ea\u30c3\u30c8\u304c\u591a\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002BtoC\u4f01\u696d\u3068\u6bd4\u8f03\u3059\u308b\u3068\u4e00\u822c\u7684\u306a\u77e5\u540d\u5ea6\u304c\u52a3\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u304b\u3089\u3053\u305d\u3001\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u306b\u57fa\u3065\u3044\u305f\u5e83\u5831\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u3068\u3066\u3082\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306fBtoB\u4f01\u696d\u306b\u4e0e\u3048\u308b\u52b9\u679c\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":4904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[65],"tags":[26,73],"class_list":["post-4903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-26","tag-73","entry"],"yoast_head":"<!-- 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